About Welcome! I’m a Cross-Channel Marketing Strategist, Speaker, Trainer & Consultant.
Trying to connect with consumers today is like trying to hit a moving target. 78% of consumers now use 2 or more communication channels before making a buying decision, 30% use 3 or more. (Source: Oracle)
Cross-Channel Marketing is all about using multiple, overlapping and integrated communication channels to deliver your message to your prospects, customers and clients wherever they may be.
Key communication channels include:
-Websites, Blogs & Lead Capture Pages
-Social Media (Facebook, Twitter, LinkedIn, YouTube, etc.)
-Mobile (Sites, Apps, SMS & Virtual SMS Conversations)