<ul><li>Presented by Rachele Petty </li></ul>
<ul><ul><ul><li>2011 2 nd  Annual “Celebrating a Healthy Detroit” Expo </li></ul></ul></ul><ul><ul><ul><li>300+ in attenda...
<ul><li>Goal: To  increase community awareness  of The McKinney Foundation in order to  maximize impact  on the metro Detr...
<ul><li>Become a trusted source of information for consumers to regularly visit </li></ul>
<ul><li>Reach the citizens of metro Detroit </li></ul>
<ul><li>www.mckinneyfoundation.org </li></ul><ul><li>www.facebook.com/mckinneyfoundation </li></ul><ul><li>@TMF210org </li...
 
 
<ul><li>$2.0 by 12.31 </li></ul>Earned revenue $600K Sponsorships & donations $1.4 m
<ul><ul><ul><li>2012 3 rd  Annual “Celebrating a Healthy Detroit” Expo </li></ul></ul></ul><ul><ul><ul><li>1,000+ in atten...
Upcoming SlideShare
Loading in …5
×

The McKinney Foundation: Digital Media Marketing Strategy

458 views
416 views

Published on

Digital media marketing strategy presentation for The McKinney Foundation.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
458
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • By: Developing, maintaining, and building relationships/ increasing event participation, volunteerism, and community engagement / Increasing fundraising and donation opportunities
  • Consumers crave content. Step 1 is to (slide) To do this, TMF needs to create content that is sought out, and offer it in a way that will reach a majority of our target audience. This is where digital media comes into play. Social networks and blogs reach over three-quarters of internet users- making these outlets a tool necessary to TMF
  • TMF is currently not regularly active in social media According to Nielson’s Social Media Report Q3 2011, African Americans are represented more on twitter than an other social network. This represents a very large, untapped consumer base. Thus, Step 2 involves reaching the citizens of metro Detroit with our content.
  • It is essential for TMF to be actively using each of these media tools This is step 3 – build out profiles, optimize to enhance search result appearances
  • Step 4 – engage our audience!!
  • We are coming upon the peak giving season for nonprofits December 29, 30, 31 are the largest giving days of the year. Our goal this year: $2.0 m
  • The McKinney Foundation: Digital Media Marketing Strategy

    1. 1. <ul><li>Presented by Rachele Petty </li></ul>
    2. 2. <ul><ul><ul><li>2011 2 nd Annual “Celebrating a Healthy Detroit” Expo </li></ul></ul></ul><ul><ul><ul><li>300+ in attendance </li></ul></ul></ul><ul><ul><ul><li>20+ company sponsors </li></ul></ul></ul>
    3. 3. <ul><li>Goal: To increase community awareness of The McKinney Foundation in order to maximize impact on the metro Detroit community </li></ul>
    4. 4. <ul><li>Become a trusted source of information for consumers to regularly visit </li></ul>
    5. 5. <ul><li>Reach the citizens of metro Detroit </li></ul>
    6. 6. <ul><li>www.mckinneyfoundation.org </li></ul><ul><li>www.facebook.com/mckinneyfoundation </li></ul><ul><li>@TMF210org </li></ul><ul><li>www.linkedin.com/mckinneyfoundation </li></ul>
    7. 9. <ul><li>$2.0 by 12.31 </li></ul>Earned revenue $600K Sponsorships & donations $1.4 m
    8. 10. <ul><ul><ul><li>2012 3 rd Annual “Celebrating a Healthy Detroit” Expo </li></ul></ul></ul><ul><ul><ul><li>1,000+ in attendance </li></ul></ul></ul><ul><ul><ul><li>20+ company sponsors </li></ul></ul></ul>

    ×