By: Developing, maintaining, and building relationships/ increasing event participation, volunteerism, and community engagement / Increasing fundraising and donation opportunities
Consumers crave content. Step 1 is to (slide) To do this, TMF needs to create content that is sought out, and offer it in a way that will reach a majority of our target audience. This is where digital media comes into play. Social networks and blogs reach over three-quarters of internet users- making these outlets a tool necessary to TMF
TMF is currently not regularly active in social media According to Nielson’s Social Media Report Q3 2011, African Americans are represented more on twitter than an other social network. This represents a very large, untapped consumer base. Thus, Step 2 involves reaching the citizens of metro Detroit with our content.
It is essential for TMF to be actively using each of these media tools This is step 3 – build out profiles, optimize to enhance search result appearances
Step 4 – engage our audience!!
We are coming upon the peak giving season for nonprofits December 29, 30, 31 are the largest giving days of the year. Our goal this year: $2.0 m
The McKinney Foundation: Digital Media Marketing Strategy
<ul><li>Presented by Rachele Petty </li></ul>
<ul><ul><ul><li>2011 2 nd Annual “Celebrating a Healthy Detroit” Expo </li></ul></ul></ul><ul><ul><ul><li>300+ in attendance </li></ul></ul></ul><ul><ul><ul><li>20+ company sponsors </li></ul></ul></ul>
<ul><li>Goal: To increase community awareness of The McKinney Foundation in order to maximize impact on the metro Detroit community </li></ul>
<ul><li>Become a trusted source of information for consumers to regularly visit </li></ul>
<ul><li>Reach the citizens of metro Detroit </li></ul>