What is Visual Culture?
Visual Culture is the study of a culture that relies
on images. Includes all images that are seen,
made to be seen, and the way it is understood.
It is a communication through images and
pictures, rather than words.
“This is visual culture. It is not just a part of your
everyday life, it IS your everyday life.”
Visual culture is concerned with the
production, circulation, and consumption of
images and the changing nature of
In other words, what
we see everyday,
where is comes
from, and where it
Bob and Roberta Smith
“Hijack Reality” 2008
Why Study Visual
now more visual
than ever. In the
age of the visual
crucial. For most
people, life is told
and the Internet.
How images change…
Images change based on their context
…For example, Barbara Kruger’s I Shop Therefore I am contrast in
meaning based on the way its message is presented.
Constructing the Image
Images are meant to
be seen in a certain
way. This makes the
As a viewer of visual
culture, we must see
images as a place
where meanings can
be created and
Consumerism in Visual
American culture revolves around BUYING
things and CONSUMING them
Just think about it…Ads are EVERYWHERE!
How to “Read” an
Effect of Consumerism
and earth destroyed
Anti Consumer Ads
Find Visual Culture
Look through a magazine and find a piece of
visual culture that shows consumerism.
Use scissors, glue, and markers creatively to
SPEAK OUT against consumerism!
instead of playing games…play outside!
Saving the environment from harmful waste
Eating healthy and being HAPPY!