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What is Visual Culture?
 Visual Culture is the study of a culture that relies

on images. Includes all images that are se...
 Visual culture is concerned with the

production, circulation, and consumption of
images and the changing nature of
obse...
Why Study Visual
Culture?
Our daily
experiences are
now more visual
than ever. In the
age of the visual
screen, your
viewp...
How images change…
Images change based on their context

…For example, Barbara Kruger’s I Shop Therefore I am contrast in
...
Constructing the Image
 Images are meant to

be seen in a certain
way. This makes the
image unnatural.
 As a viewer of v...
Consumerism in Visual
 American culture revolves around BUYING
Culture

things and CONSUMING them
 Just think about it…A...
How to “Read” an
Advertisement
Effect of Consumerism
 Sweat shops
 Natural resources

and earth destroyed
 http://www.youtube
.com/watch?
v=SCGEvOmKo9...
Anti Consumer Ads
Find Visual Culture
 Look through a magazine and find a piece of

visual culture that shows consumerism.
 Use scissors, ...
Consumerism ppt
Consumerism ppt
Consumerism ppt
Consumerism ppt
Consumerism ppt
Consumerism ppt
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Consumerism ppt

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Transcript of "Consumerism ppt"

  1. 1. What is Visual Culture?  Visual Culture is the study of a culture that relies on images. Includes all images that are seen, made to be seen, and the way it is understood.  It is a communication through images and pictures, rather than words.  “This is visual culture. It is not just a part of your everyday life, it IS your everyday life.”  Nicholas Mirzoeff
  2. 2.  Visual culture is concerned with the production, circulation, and consumption of images and the changing nature of observation. In other words, what we see everyday, where is comes from, and where it goes Bob and Roberta Smith “Hijack Reality” 2008
  3. 3. Why Study Visual Culture? Our daily experiences are now more visual than ever. In the age of the visual screen, your viewpoint is crucial. For most people, life is told through television, film, and the Internet.
  4. 4. How images change… Images change based on their context …For example, Barbara Kruger’s I Shop Therefore I am contrast in meaning based on the way its message is presented.
  5. 5. Constructing the Image  Images are meant to be seen in a certain way. This makes the image unnatural.  As a viewer of visual culture, we must see images as a place where meanings can be created and challenged. “24” 2008
  6. 6. Consumerism in Visual  American culture revolves around BUYING Culture things and CONSUMING them  Just think about it…Ads are EVERYWHERE! http://www .youtube.c om/watch ? v=9Gorqro igqM
  7. 7. How to “Read” an Advertisement
  8. 8. Effect of Consumerism  Sweat shops  Natural resources and earth destroyed  http://www.youtube .com/watch? v=SCGEvOmKo98
  9. 9. Anti Consumer Ads
  10. 10. Find Visual Culture  Look through a magazine and find a piece of visual culture that shows consumerism.  Use scissors, glue, and markers creatively to SPEAK OUT against consumerism!  Examples:  instead of playing games…play outside!  Saving the environment from harmful waste  Eating healthy and being HAPPY!
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