Watching and Learning: Video and Connected TV in the Cultural Sector

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  • Watching and Learning: Video and Connected TV in the Cultural Sector

    1. 1. Watching and Learning:Video and Connected TV in the Cultural Sector Rachel Coldicutt @rachelcoldicutt
    2. 2. Who Am I?
    3. 3. WHISTLESTOP TOURWHAT IS CONNECTED TV?WHAT DOES IT MEAN FOR THE ARTS?HOW TO PREPARESOME INSPIRATION
    4. 4. WHAT IS CONNECTED TV?
    5. 5. via a set-top box, console or TV
    6. 6. via a browser or application
    7. 7. NOT JUST ON A TV
    8. 8. NOT JUST TVPROGRAMMES
    9. 9. LESS OF THIS
    10. 10. UNLESS IT’S THIS
    11. 11. WHAT DOES THAT MEAN FOR THE ARTS?
    12. 12. GOOD NEWS ANDBAD NEWS
    13. 13. BAD NEWS
    14. 14. YOU ARE NOT A TECHNOLOGY COMPANY YOU ARE NOT A BROADCASTER CONTENT ISN’T MARKETING HIGHBROW IS RISKY
    15. 15. GOOD NEWS
    16. 16. THE MARKET IS MORE FRAGMENTEDYOU ARE GREAT AT STORYTELLING YOU HAVE AMAZING ASSETS YOU HAVE GREAT BRANDS YOU HAVE ENGAGED AUDIENCES
    17. 17. FINDING THE OPPORTUNITY
    18. 18. THESE ARE TECHNOLOGYCOMPANIES
    19. 19. THESE ARE BROADCASTERS
    20. 20. THEY HAVEN’T GOT IT RIGHT YET
    21. 21. LAST WEEK’S NEWS
    22. 22. AROUND 100 PEOPLE WORK ON BBC iPLAYER
    23. 23. AROUND 100 PEOPLE WORK ON BBC iPLAYER NOT MAKING CONTENT
    24. 24. AROUND 100 PEOPLE WORK ON BBC iPLAYER NOT MAKING CONTENT JUST MAKING THE PLAYER
    25. 25. THE CONCLUSION?
    26. 26. GET SOMEONE ELSE TAKE THE TECHNICAL STRAIN
    27. 27. BECAUSE THERE ARE PLENTY OF OTHER THINGS TO DO
    28. 28. DEVELOP A STRATEGY THAT WORKS FOR YOURORGANISATION AND YOUR AUDIENCES
    29. 29. INVEST IN YOUR ARCHIVE
    30. 30. SKILLSQUALITYCATALOGUINGCOMMISSIONING
    31. 31. BE PREPARED TO DOUNEXPECTED THINGS
    32. 32. CONSOLE GAMESUNSUAL PARTNERSHIPSNEW OPPORTUNITIES
    33. 33. think like a media company
    34. 34. think like an artist
    35. 35. NOT THE SAME THING
    36. 36. HIGHaudience reach LOW HARD TO REACH AFICIONADOS audience engagement
    37. 37. HIGH BIG CAMPAIGNS BUSINESS AS USUALaudience reach USUAL CONTENT LOW HARD TO REACH AFICIONADOS audience engagement
    38. 38. TATE MOVIE HIGH NT LIVE: FRANKENSTEIN ROH/SUN BIG DRAW BUSINESS AS USUAL BBC PROGRAMMESaudience reach TALKING HEAD DOCUMENTARY SPECIALIST PUBLICATIONS RADIO 3 LOW LEONARDO LIVE HARD TO REACH AFICIONADOS audience engagement
    39. 39. TATE MOVIE HIGH NT LIVE: FRANKENSTEIN ROH/SUN BIG DRAW BBC PROGRAMMESaudience reach MAINSTREAM MEDIA TALKING HEAD DOCUMENTARY SPECIALIST PUBLICATIONS RADIO 3 LOW LEONARDO LIVE HARD TO REACH AFICIONADOS audience engagement
    40. 40. HIGHaudience reach IS MAINSTREAM MEDIA AN OPPORTUNITY? LOW HARD TO REACH AFICIONADOS audience engagement
    41. 41. HIGH childrens’ games continuing drama EXAMPLE FORMS factualaudience reach OPPORTUNITY entertainment archive-based documentary LOW HARD TO REACH AFICIONADOS audience engagement
    42. 42. HIGH TATE KIDS: STREET ARTaudience reach OPPORTUNITY BM: HISTORY OF THE WORLD IN 100 OBJECTS LOW HARD TO REACH AFICIONADOS audience engagement
    43. 43. HIGH WATERCOOLER MAD MEN MOMENTSaudience reach THE HOUSE OPPORTUNITY LOW HARD TO REACH AFICIONADOS audience engagement
    44. 44. HIGH TRAILERS MAD MENaudience reach THE HOUSE OPPORTUNITY INTERVIEWS LOW HARD TO REACH AFICIONADOS audience engagement
    45. 45. BEGINNING THE JOURNEY
    46. 46. ADVERT:EXISTING FOOTAGE ROMEO AND JULIET TRAILER
    47. 47. ADVERT/SHORT:ORIGINAL FOOTAGE ANNA NICOLE TRAILER
    48. 48. SHORTDOCUMENTARY A DAY IN THE LIFE OF A BALLERINA
    49. 49. SOME INSPIRATION
    50. 50. FEATUREDOCUMENTARY SENNA
    51. 51. SPECIALISTDOCUMENTARY ACE Commissioned film, via Pallant House Gallery
    52. 52. FUTURE GAMES(NOT TV!) DISNEY RESEARCH - MOTION BEAM (VIA CHRIS O’SHEA)
    53. 53. Thank yourachel@wearecaper.com @rachelcoldicutt

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