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Intro to Design
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Intro to Design

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  • What does design mean?Design: to plan, to organize…the opposite of CHANCEThe artist/designer plans the arrangement of elements to form a visual patternFinding answers or visual solutions to problems the DESIGN PROCESS
  • Excellent visual solution. How the letters are arranged are essential to the meaning of image.
  • This visual solution exhibits planning and understanding of the meaning of the poster…the designer literally brought numbers to life to create this image.
  • Discussions of art circle around these areas: Content/Subject & FormSubject: What is it?Content: Includes the subject, but also the story, or information that artwork seeks to communicate. What does the artist wants to say and why?Form: The how it was constructed, the manipulation of the elements and principles of design. How does the artist say it?- Purely Aesthetic…for visual pleasure or adornment; no subject matter. - Art as Communication…communicates an idea tooHow to come up with a good idea to create a successful design???? -THE CREATIVE PROCESS: THINKING LOOKING DOING1.) Thinking: Design/Art is not created mindlessly…not by chance. Making choices, rational decisions… -Think about the problem (what needs to be achieved, requirements, limitations, solution) -Think about the audience -Think about the materials…form and function 2.) Looking: ALWAYS LOOKING/SEEING; our designs are not created in a vacuum…slowing down to see -Observing nature & human artifacts -Sources from history & culture 3.) Doing: AND REDOING -Experiencing…what can materials do, what connotations do they have -Fixing/Redoing, revision…don’t accept the first product or idea! -Playing/Experimenting 4.) Critique
  • Unity: a congruity or agreement exists among the elements in a design…they look as if they belong together, some visual connection beyond mere chance has caused them to come together…ALSO HARMONY.Thiebaud high degree of harmony…not simply because we recognize all the objects as similar, but the REPETITION of the shapes and linear elements, and the subtle grays unify the painting with accented bright colors. -Unity can be achieved with both representational and abstract forms
  • Unity in the design, or COMPOSITION, is PLANNED and CONTROLLED by the artist.There is variety in the cut-out shapes, but it is balanced by the repeated portrait of his wife. There is variety in shape, but unity in content/color/form.
  • Visual unity demands that the whole predominates over the parts!If the viewer only observes a collection of bits & pieces, unity doesn’t exist.This is a collage  there is unity in the intellectual content, but not visual unity. -To say a scrapbook page has visual unity because its content is centered on a common theme is NOT visual unity! -A unifying IDEA will not necessarily produce a unified VISUAL COMPOSITION (DESIGN).
  • Is there conceptual unity? (yes)Is there visual unity? (yes) Why? (Repetition of forms and lines)There CAN be VARIETY within visual unity, but should not distract from the overall repetition of forms/lines/etc. -There is variety within each of these specimen, but there is still visual unity because they are all relatively similar.
  • Yay for the creative process!Keep this always in mind: The viewer WANTS to find order or unity, not confusion and unrelated chaos.
  • Does it achieve unity?
  • The lighter areas of the bodies contrast with the darker parts, setting them apart. However, they are not aimlessly placed in the painting, but placed carefully to unite visually. -Note the stabilizing triangle that they make in the composition.
  • Repetition: something repeats in various parts of the design to relate the parts to each other -color -shape -texture -direction -angle -etc……….
  • Continuous line, cohesive mass
  • Something “continues”…line, edge or direction from one form to another, thus the viewer’s eye is carried smoothly from one element to the next
  • Is unified by the closeness (PROXIMITY) and REPETITIONSeem more unified because one’s eyes flow easily from one element to the next…edges flow into each other. Shapes don’t float, but organized into a set pattern.
  • Transcript

    • 1. Intro to Design
    • 2. Design=Creative problem solvingArts are a “creative” field because there areno predetermined answers to the problems. •“No rules” does not mean that all designs are valid and visually successful •Design guidelines (not rules) assist in the creation of successful designs.
    • 3. Unity Wayne Thiebaud. Paint Cans 1990
    • 4. Alex Katz. Black Jacket
    • 5. Fred Otnes.Collage forNationalGeographicMagazine.
    • 6. KarlBlossfeldt.PumpkinTendrils
    • 7. Bernd & Hilla Becher. Industrial Facades. 1970-72
    • 8. Katharina Fritsch. Company at Table.1988
    • 9. Eva Zeisel. Ceramic.
    • 10. GESTALT:A German word for “form”, anorganized whole in experience.Around 1912, the Gestaltpsychologists promoted thetheory that explains psychologicalphenomena by their relationshipsto total forms, or Gestalten, ratherthan by their parts*. *we see/experience the whole rather than individual parts
    • 11. {Proximity}
    • 12. {Proximity}
    • 13. {Proximity}
    • 14. Thomas Eakins.Swimming, 1885
    • 15. {Repetition}Edgar Degas. TheMillinery Shop
    • 16. {Repetition} Tom Friedman. Untitled. 1995. Pencils cut at 45- degree Angles & glued in a continuous loop.
    • 17. {Continuation}
    • 18. {Continuation}A. B.
    • 19. {Continuation}
    • 20. {Continuation}
    • 21. {Similarity}
    • 22. {Similarity}
    • 23. {Closure}
    • 24. {Closure}
    • 25. {Pragnanz}
    • 26. {Pragnanz}
    • 27. {Pragnanz}
    • 28. {Pragnanz}
    • 29. {Pragnanz}
    • 30. {Pragnanz}
    • 31. Sound familiar???