Color psychology & Poster Design


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Color psychology & Poster Design

  1. 1. Color Symbolism & Color Psychology
  2. 2. Color Symbolism Color meaning varies between countries and between times: • Mourning: US-black India-white Turkey-Violet Ethiopia-Brown Burma-Yellow • Marriage (female): US-White Hindu India-Yellow China-Red • Royalty: European & Egyptians-purple China-Yellow Rome-Red Jusepe de Ribera. The Holy Family with Saints Anne and Catherine of Alexandria. 1648. Oil on canvas, 6’ 10 1/2” x 5’ 3/4” (209.6 x 154.3 cm). The Metropolitan Museum of Art, Samuel D. Lee Fund, 1934 (34.73).
  3. 3. Emotional Color Emotional Color - The use of color to create a reaction or get a response. Warm colors = Warm, happy Cold Colors = Melancholy and depression Pablo Picasso. Crouching Woman. 1902. Oil on canvas, 2’ 11” x 2’ 4” (90 x 71 cm). Staatsgalerie, Stuttgart.
  4. 4. “Yet you have a few people in Sardis who have not soiled their clothes. They will walk with me, dressed in white, for they are worthy. The one who is victorious will, like them, be dressed in white. I will never blot out the name of that person from the book of life, but will acknowledge that name before my Father and his angels.” Revelation 3: 4-5
  5. 5. “These people are springs without water and mists driven by a storm. Blackest darkness is reserved for them. For they mouth empty, boastful words and, by appealing to the lustful desires of the flesh, they entice people who are just escaping from those who live in error.” 2 Peter 2:17-18
  6. 6. “The Lord said to Moses, ‘Speak to the Israelites and say to them: „Throughout the generations to come you are to make tassels on the corners of your garments, with a blue cord on each tassel. You will have these tassels to look at and so you will remember all the commands of the Lord, that you may obey them and not prostitute yourselves by chasing after the lusts of your own hearts and eyes. Then you will remember to obey all my commands and will be consecrated to your God.” Numbers 15: 37-40
  7. 7. “Come now, let us settle the matter,”
 says the Lord.
“Though your sins are like scarlet,
 they shall be as white as snow;
though they are red as crimson,
 they shall be like wool.” Isaiah1:18
  8. 8. Assignment: • Design a visually engaging, 5” x 7” mini poster that advertises a particular country/city/state. Pay particular attention to: • Engaging composition • Color psychology • Color choices (remember 7 Color Contrasts, Color Schemes)…You will be required to identify the particular color scheme and color contrast, as well as explain the reasoning behind your particular color choices in the design process. • Visually identifiable imagery…You will be required to show proof of your visual & informational research. • Typography choice and size