Twitter for Charities

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A presentation for CharityComms seminar, 10 March, 2010. Find the CharityComms event page using this URL: http://www.charitycomms.org.uk/events/charitycomms_seminars/charitycomms_seminar_twitter_for_charities_digital_resources_and_charity_commission_election_guidance

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  • We've had great success with Twitter for charities, including capturing Dragon Duncan Bannatyne as a patron for the Forces Choldrens Trust following some social media monitoring. We've written a guide to help charities embrace Twitter, details of which are here http://tw3rd.com
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  • Great slideshow, ideal for a beginner like me, it will help me on my journey into twitter world. Thanks for posting this
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  • This is quite a good definition, I think
  • – one of the things people find strange about Twitter is that you connect with people you don’t already know
  • Valid March 2010
  • Valid March 2010
  • You wouldn’t behave like this ‘in real life’, at a party or otherwise, so don’t behave that way on Twitter
  • www.thecharityplace.co.uk - use tags to find series of posts on getting started with Twitter
  • Twitter.com/natures_voice
  • Twitter.com/RNLI
  • A good mix of news, information about rescues, conversation and useful links
  • But watch out for multiple @replies, one after the other. Sometimes it can’t be helped, but try to intersperse or collate into fewer tweets – otherwise it can be a bit of an annoying experience for other followers
  • www.thecharityplace.co.uk - use tags to find series of posts on getting started with Twitter
  • Also check out Twestival if you haven’t come across it already
  • You can’t really fault Dogs Trust – great conversation, well-branded profile, URLs for all other social presences, we know who is tweeting, updated regularly, nice mix of subject matter… and getting better all the time
  • See original post www.mediatrust.org/training-events/training-resources/expert-top-tips1/top_tips-twitter/
  • Twitter mosaic from www.sxoop.com/twitter
  • Wordle.net
  • Twitter for Charities

    1. 1. Twitter for charities 10 March, 2010 Rachel Beer,! Founding Partner,! beautiful world!
    2. 2. What is Twitter? ‘A combination of messaging and social networking’! "! Jack Schofield, The Guardian
    3. 3. Twitter says… !   ‘Twitter asks “what’s happening” and makes the answer spread across the globe to millions, immediately.! !   Twitter is a real-time information network powered by people all around the world that lets you share and discover what’s happening now.! !   The timely bits of information that spread through Twitter ... creates a platform for you to influence what’s being talked about around the world.’!
    4. 4. It’s simple !   You type messages and ‘post’ them onto the web for others to ! find and read! !   Each message is called a ‘tweet’! !   They’re a maximum of 140 characters long!
    5. 5. It’s public Anyone, anywhere in the world, can see your tweets - provided they have a PC or mobile with Internet access!
    6. 6. It’s social !   You build up a network of friends and contacts –! just like you do ‘in real life’! !   People that find you interesting will ‘follow’ you! !   And you can follow them back if you want to! !   Tweets can be passed on, or ‘retweeted’, from user to user, and be seen by their networks of ‘followers’! !   As you follow others, retweet them and have conversations, you will widen your network of influence!
    7. 7. Follow and be followed !   Follow people and organisations you share interests, missions ! or values with – and people talking about your cause! !   They will follow you back – if they think you’re interesting too!! !   Find them by searching Twitter using keywords. Try some of these and see what works for you:! !   Directories – e.g. wefollow.com, twellow.com! !   Twittersearch – search.twitter.com! !   Hashtags – hashtags.org, wthashtag.com! !   Trending topics – on Twitter.com or via your Twitter client! !   Social media monitoring – samepoint.com or addictomatic.com!
    8. 8. It’s all about developing your ‘social capital’.! That means you need to be interesting.! And you need to be interested in others, and the things they care about, too.!
    9. 9. Why use Twitter?
    10. 10. The adoption curve: 2009 IRAN ELECTION PROTESTS TREND ON TWITTER ASHTON KUTCHER BEATS CNN TO 1 MILLION FOLLOWERS STEPHEN FRY ON JONATHAN ROSS TALKING TWITTER STEPHEN FRY WAXES LYRICAL ON BBC.CO.UK PLANE CRASHES IN HUDSON RIVER AND THE NEWS GOES GLOBAL IN MINUTES VIA TWITTER
    11. 11. Twitter UK User Demographics
    12. 12. Facebook UK User Demographics
    13. 13. People use Twitter to... !   Share! !   ideas! !   news and opinions! !   thoughts about things they are interested in! !   feelings about things they care about! !   what they are doing or planning to do!
    14. 14. But most of all to... !   Connect! !   with people they have something in ! common with! !   with brands they share values with! !   with causes and issues they care about!
    15. 15. Twitter says... !   How you use Twitter is completely up to you.! !   Follow hundreds of people. Follow a dozen.! !   Post every hour. Post never.! !   Search for your favourite topics and create lists. Or not. ! !   You are in control.!
    16. 16. Putting that another way... !   Twitter users create, and are in control of, their ! own experience – and each experience is unique! !   You will be part of that experience, or not, ! as they choose! !   They will follow you, or not, as they choose! !   They can even block you if they feel you’re ‘spamming’ them! !   So treat them with respect!
    17. 17. It can help to think of Twitter as… !   … a bit like being at huge party! !   Where there are some people you already know! !   And all sorts of people you’ve haven’t met yet!
    18. 18. Twitter isn’t... !   A marketing channel! !   Somewhere to broadcast! !   Somewhere to press release to! !   A ‘cold list’! !   All about you!! "(No one likes someone that only talks about themselves)!
    19. 19. Benefits of Twitter !   Are entirely what you make them!! !   You ‘get what you give’ - the more you engage and share, the more you’ll benefit! !   Huge potential to engage with people that care about your cause across the UK - and the world! !   The ability to:! !   reach journalists, politicians, policy makers, funders, celebrities and other influencers – including other charities! !   engage with stakeholders, donors, campaigners, members, volunteers & advocates!
    20. 20. Unbelievably... You can do all of this without paying a thing!!
    21. 21. Examples of Twitter being

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