NFPtweetup Collaborative Slideshow

NFPtweetup Collaborative Slideshow - Presentation Transcript

NFPtweetup 24 November, 2008

Steve Louie fajalr ?

One tweet (123 characters) One blog post (768 words) 22 comments and pingbacks http://www.flickr.com/photos/furiousgeorge81/ (thanks to Nick Booth (@Podnosh) for the pic tip)

Twitter The Myth Buster The voice from inside the charity

Twitter profiles for charities: personal or corporate or careful balance?

corporate branding

almost entirely work-related

but personal, informal tone

named person

corporate branding

no personalisation

mix of tones

personal picture and profile name

mostly work-related but also some personal updates

? What are the pros and cons of each approach?

Why Paul likes social networks

“ For the last fifty years the two most important communications media in most people's lives were the telephone and television: different media with different functions.

“ It turns out that the difference between conversational tools and broadcast tools was arbitrary, but the difference between conversing and broadcasting is real.”

1. Questions signal to followers that you are interested 2. Questions prompt conversation 3. Questions stimulate @Replies 4. Questions draw passive followers into active engagement 5. You will learn from the answers you get 6. Questions give you feedback and insight into your community The act of consistently asking quality questions on Twitter can have a massive impact upon your network. Here’s 6 reasons why questions are so powerful: Ask Questions Find out more at http://icanhaz.com/kwestionz

Automatically publish news feeds

Use TwitterFeed to push feeds to your Twitter stream

I use a combination of Yahoo! Pipes and TwitterFeed ( http://twitterfeed.com ), but TwitterFeed itself allows multiple feeds with custom text at the front of each tweet.

BUT (& these are things I need to remember too!)

Be careful not to bombard people with automated tweets

Make sure to mix in real live tweeting as well

Don’t forget that the power of Twitter is in the interactions, not the self-promotion

Michael Grimes Citizenship Foundation

Use TweetDeck – you can set up a column with a search term to show all tweets that mention that term. Useful for following discussions on a particular subject such as mentions of your organization's name or area of work.

What is twitter overkill? As an organisation with so much to potentially twitter about, where do you draw the line? And who is responsible for twittering? One person? One department? Many departments? Ed Walker, web & digital marketing co-ordinator, UCLan Students’ Union www.edwalker.net www.uclansu.co.uk

Everyone at loves Twitter (and Social Media in general) from the Press Office, to Digital, to Fundraising So who gets to control it?

NfP Twitter Example – Selected feeds from website via Twitterfeed – Easy access to expanded digital footprint, but perhaps a little dull. Suggestions for Improvement most welcome!

“ The message is not about the charity. It’s about why the messenger cares” Katya Andresen - Network for Good Treat every donor like a major donor

Art + History + Women = Balanced Twitter Metrics?

The Third Sector PR and Communications network: twitter.com/thirdsectorPR Rob Dyson, founder. Also board member of CharityComms, and PR Manager at Whizz-Kidz

Twitter has allowed the facebook Third Sector and Communications Network to make real-time announcements, link to articles and signpost charity PRO’s to helpful resources.

This kind of info can become ‘spam’ on facebook if constantly emailed to members – or simply get lost on the group ‘wall’. But these conversational updates suit ‘tweets’ perfectly.