The Future of Content Management
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Talk originally given at the Smashing Conference. Resources can be found at http://www.rachelandrew.co.uk/presentations/future-of-cms

Talk originally given at the Smashing Conference. Resources can be found at http://www.rachelandrew.co.uk/presentations/future-of-cms

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The Future of Content Management Presentation Transcript

  • 1. The Future ofContent ManagementRachel Andrew: Smashing Conference 2012Thursday, 2 May 13
  • 2. edgeofmyseat.comThursday, 2 May 13
  • 3. grabaperch.comThursday, 2 May 13
  • 4. Question.Who here generally develops sites using some form ofcontent management system?Thursday, 2 May 13
  • 5. Why don’t we talk aboutthis more?Thursday, 2 May 13
  • 6. The trouble with contentmanagement systems.Thursday, 2 May 13
  • 7. http://storify.com/rachelandrew/cms-horrors“Has your client ever done somethingreally odd using a CMS? Font horrors,giant images, crazy content? Id love toknow your stories.”Thursday, 2 May 13
  • 8. Thursday, 2 May 13
  • 9. Thursday, 2 May 13
  • 10. Thursday, 2 May 13
  • 11. Thursday, 2 May 13
  • 12. Thursday, 2 May 13
  • 13. Clients love to do a littlebit of web-designing.Thursday, 2 May 13
  • 14. “Make the logo bigger!”No.Thursday, 2 May 13
  • 15. “I want to use 24 pointComic Sans”No.Thursday, 2 May 13
  • 16. “I want to edit my site inMicrosoft Word!”oh go on then ...Thursday, 2 May 13
  • 17. Web designing.Just one of mymany skills.Thursday, 2 May 13
  • 18. Why are we doing this?Thursday, 2 May 13
  • 19. We should not be giving content editors atool to use to destroy their site.Thursday, 2 May 13
  • 20. If you provide something better than theWord experience of website content-editing. Your users stop asking for Word.Thursday, 2 May 13
  • 21. Thursday, 2 May 13
  • 22. Thursday, 2 May 13
  • 23. We cannot expect non-developers anddesigners to make sane decisions aboutdocument semantics.Thursday, 2 May 13
  • 24. Thursday, 2 May 13
  • 25. Thursday, 2 May 13
  • 26. A CMS is not a websitedesign tool.Thursday, 2 May 13
  • 27. If you wouldn’t give the client a copy ofDreamweaver & their site files, why givethem a CMS that attempts to mimic thatexperience?Thursday, 2 May 13
  • 28. Your CMS should be entirely focussedaround creating great quality content.Thursday, 2 May 13
  • 29. Content editors are often the forgottenusers when we deploy a CMS.Thursday, 2 May 13
  • 30. This is not a new problem.Thursday, 2 May 13
  • 31. This is why we can’t have nice thingsThursday, 2 May 13
  • 32. (probably not) Henry Ford.“If I had asked people what they wanted,they would have said faster horses.”Thursday, 2 May 13
  • 33. What should the CMSuser experience be like?Thursday, 2 May 13
  • 34. 1. The CMS helps content editors makegood decisions.Thursday, 2 May 13
  • 35. A CMS is often as much an enemy of goodcontent as it is of good design.Thursday, 2 May 13
  • 36. - Karen McGranehttp://www.uie.com/brainsparks/2012/08/08/karen-mcgrane-content-strategy-for-mobile/“Let’s try to make the job for our contentcreators as easy as possible, and let’s buildthe tools and the infrastructure that weneed to support them in creating greatcontent.”Thursday, 2 May 13
  • 37. 2. The CMS allows the designer to makesemantic decisions so the editor doesn’thave to.Thursday, 2 May 13
  • 38. Thursday, 2 May 13
  • 39. 3. The CMS protects the design andarchitecture decisions made for the siteThursday, 2 May 13
  • 40. When we stop trying to give contenteditors a web design tool, we can focus ona system tailored to the type of contentthey need to create.Thursday, 2 May 13
  • 41. If content editors are not worrying abouthow it looks. They can add better contentmore quickly.Thursday, 2 May 13
  • 42. You keep control of document semantics -can add Aria Roles, HTML5 elements,format dates for international audiences.Thursday, 2 May 13
  • 43. Content is stored based on what it meansrather than how it looks.Thursday, 2 May 13
  • 44. Structured content can be easilyrepurposed - on the site or for email,RSS, social media, another website.Thursday, 2 May 13
  • 45. A big textarea to fill in page content is aterrible user experience.Content editors are our users too.Thursday, 2 May 13
  • 46. An example.a structured content approach to image managementThursday, 2 May 13
  • 47. greenbelt.org.ukThursday, 2 May 13
  • 48. greenbelt.org.ukThursday, 2 May 13
  • 49. greenbelt.org.ukThursday, 2 May 13
  • 50. RequirementsMake it easy for content editors to explore the archiveand choose images without needing to maintain their ownfolder of images.Thursday, 2 May 13
  • 51. RequirementsWhen an image is used, if the template changes, we needto be able to regenerate the image at the new size.Thursday, 2 May 13
  • 52. RequirementsProvide a browseable library of images on the website,direct from the archive, that again could be regeneratedif the templates changedThursday, 2 May 13
  • 53. RequirementsLeave the door open to provide a range of image assetsfor any one use of an image in a template - to enableretina images or different images for screen widths/bandwidths.Thursday, 2 May 13
  • 54. Greenbelt Media ServerThursday, 2 May 13
  • 55. Greenbelt Media ServerThursday, 2 May 13
  • 56. greenbelt.org.ukThursday, 2 May 13
  • 57. Structured Contentnot a silver bullet.Thursday, 2 May 13
  • 58. strong, emphasis, links, blockquotes,lists, inline images and filesThursday, 2 May 13
  • 59. Avoid raw HTML being inserted into yourcontent at all costs.Thursday, 2 May 13
  • 60. Your CMS should actively be removingHTML elements added by content editors(unless you really love 1997 markup)Thursday, 2 May 13
  • 61. MarkdownThursday, 2 May 13
  • 62. markitup,jsalvat.comThursday, 2 May 13
  • 63. We are solving thewrong problems.Thursday, 2 May 13
  • 64. Our customers ask forfaster horses.Thursday, 2 May 13
  • 65. Our customers ask for abetter WYSIWYG.Thursday, 2 May 13
  • 66. Trying to make the CMS behave ‘likeWord’ is solving the wrong problem.Thursday, 2 May 13
  • 67. Pouring energy into solutions that tie thecontent to one design or one output issolving the wrong problem.Thursday, 2 May 13
  • 68. Turning a content management system intoa site building tool rather than a contentcreation tool is solving the wrong problemThursday, 2 May 13
  • 69. Seeing ourselves as the user, or the visitorsto the website as the user and ignoringcontent editors means we will continue totry and solve the wrong problems.Thursday, 2 May 13
  • 70. The future of CMS?Thursday, 2 May 13
  • 71. Karen McGrane - http://karenmcgrane.com/2011/12/14/mobile-content-strategy/“If we’re going to succeed in publishingcontent onto a million different newdevices and formats and platforms, weneed interfaces that will help guide contentcreators on how to write and structuretheir content for reuse.”Thursday, 2 May 13
  • 72. Use structured content wherever possibleThursday, 2 May 13
  • 73. Avoid directly inserting HTML into contentThursday, 2 May 13
  • 74. Treat content editors as your mostimportant user.Thursday, 2 May 13
  • 75. Craft better experiences for content editorswithin the tools you useThursday, 2 May 13
  • 76. If your CMS falls short tell the maker.Report user experience issues to opensource projects & CMS vendors just asyou would any other bug.Thursday, 2 May 13
  • 77. Difficult problemsThursday, 2 May 13
  • 78. Hoe can we create a more elegant layeron top of structured content?Thursday, 2 May 13
  • 79. Can we enable offline editing?Thursday, 2 May 13
  • 80. Multilingual content?Internationalized sites.Thursday, 2 May 13
  • 81. Let’s talk about this.Thursday, 2 May 13
  • 82. Photo credits:http://www.flickr.com/photos/boston_public_library/7018116723/http://www.flickr.com/photos/jk_too/3300092780/Thank you@rachelandrewhttp://rachelandrew.co.uk/presentations/smashing-confThursday, 2 May 13