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Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
Launching a Product
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Launching a Product

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My presentation given at the Emerge Conference. January 16th 2012.

My presentation given at the Emerge Conference. January 16th 2012.

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Transcript

  • 1. Launching aproduct
  • 2. Rachel Andrew
  • 3. http://grabaperch.com
  • 4. from service provider tosoftware company
  • 5. Where we were in 2009
  • 6. http://edgeofmyseat.com
  • 7. The problem with servicebusinesses
  • 8. Time is a finite resource
  • 9. We need a“really little CMS”
  • 10. we built Perch toscratch our own itch
  • 11. We already knew a lot about ContentManagement
  • 12. other people might need this too...
  • 13. Congratulations! You’re now an IndependentSoftware Vendor
  • 14. We had no money.
  • 15. codecame free
  • 16. what can youbuild for free?
  • 17. You have to pay for some stuff.
  • 18. Scary Legal Stuff
  • 19. Hosting
  • 20. UI Design
  • 21. Our costs were paidback from sales in 24 hours after launch
  • 22. We had a great product Everything elsewas bare minimum
  • 23. http://moo.com
  • 24. “ ”
  • 25. “ ”
  • 26. Competing in acrowded market
  • 27. do somethingdifferent
  • 28. do something better
  • 29. do both.
  • 30. “ ”
  • 31. What about freecompetition?
  • 32. Betterfeatures
  • 33. Support
  • 34. Time-saving
  • 35. Pricing
  • 36. FREE!!!
  • 37. “ ”
  • 38. FREE!!! for a cut downversion - £££ for the full version
  • 39. FREE!!!for the core - £££ for add-ons
  • 40. FREE!!! but if you wantsupport - you pay
  • 41. £35 (+VAT) and FREE support,addons & updates
  • 42. A license fee means we can put the product and our users first.
  • 43. support
  • 44. Don’tunderestimate the timesupport will take
  • 45. Don’tunderestimate howimportant support is
  • 46. You need asystem
  • 47. Helpspot
  • 48. have ano FAQ policy
  • 49. design support out of your product
  • 50. a better experience for your users = less work for you
  • 51. listento your users
  • 52. constantly ask theiropinion
  • 53. acton it, quickly
  • 54. What will make themost difference to the most people?
  • 55. “ ”
  • 56. Don’t waste time on non-customers
  • 57. Care. A lot.
  • 58. “ ”
  • 59. Thank youhttp://rachelandrew.co.uk/presentations/emergePhoto credits:http://www.flickr.com/photos/lindenbaum/345980717/http://www.flickr.com/photos/ell-r-brown/4039347263/http://www.flickr.com/photos/paulholloway/3538542041/http://www.flickr.com/photos/bike/2933759620/http://www.flickr.com/photos/streamishmc/5075066661/http://www.flickr.com/photos/markhillary/1347412899/

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