Launching a Product

1,192
-1

Published on

My presentation given at the Emerge Conference. January 16th 2012.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,192
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
29
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Launching a Product

  1. 1. Launching aproduct
  2. 2. Rachel Andrew
  3. 3. http://grabaperch.com
  4. 4. from service provider tosoftware company
  5. 5. Where we were in 2009
  6. 6. http://edgeofmyseat.com
  7. 7. The problem with servicebusinesses
  8. 8. Time is a finite resource
  9. 9. We need a“really little CMS”
  10. 10. we built Perch toscratch our own itch
  11. 11. We already knew a lot about ContentManagement
  12. 12. other people might need this too...
  13. 13. Congratulations! You’re now an IndependentSoftware Vendor
  14. 14. We had no money.
  15. 15. codecame free
  16. 16. what can youbuild for free?
  17. 17. You have to pay for some stuff.
  18. 18. Scary Legal Stuff
  19. 19. Hosting
  20. 20. UI Design
  21. 21. Our costs were paidback from sales in 24 hours after launch
  22. 22. We had a great product Everything elsewas bare minimum
  23. 23. http://moo.com
  24. 24. “ ”
  25. 25. “ ”
  26. 26. Competing in acrowded market
  27. 27. do somethingdifferent
  28. 28. do something better
  29. 29. do both.
  30. 30. “ ”
  31. 31. What about freecompetition?
  32. 32. Betterfeatures
  33. 33. Support
  34. 34. Time-saving
  35. 35. Pricing
  36. 36. FREE!!!
  37. 37. “ ”
  38. 38. FREE!!! for a cut downversion - £££ for the full version
  39. 39. FREE!!!for the core - £££ for add-ons
  40. 40. FREE!!! but if you wantsupport - you pay
  41. 41. £35 (+VAT) and FREE support,addons & updates
  42. 42. A license fee means we can put the product and our users first.
  43. 43. support
  44. 44. Don’tunderestimate the timesupport will take
  45. 45. Don’tunderestimate howimportant support is
  46. 46. You need asystem
  47. 47. Helpspot
  48. 48. have ano FAQ policy
  49. 49. design support out of your product
  50. 50. a better experience for your users = less work for you
  51. 51. listento your users
  52. 52. constantly ask theiropinion
  53. 53. acton it, quickly
  54. 54. What will make themost difference to the most people?
  55. 55. “ ”
  56. 56. Don’t waste time on non-customers
  57. 57. Care. A lot.
  58. 58. “ ”
  59. 59. Thank youhttp://rachelandrew.co.uk/presentations/emergePhoto credits:http://www.flickr.com/photos/lindenbaum/345980717/http://www.flickr.com/photos/ell-r-brown/4039347263/http://www.flickr.com/photos/paulholloway/3538542041/http://www.flickr.com/photos/bike/2933759620/http://www.flickr.com/photos/streamishmc/5075066661/http://www.flickr.com/photos/markhillary/1347412899/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×