Choosing the right Content Management System

CHOOSING THE RIGHT CONTENT MANAGEMENT SYSTEMFriday, 8 July 2011

RACHEL ANDREW @rachelandrew http://rachelandrew.co.uk http://edgeofmyseat.com http://grabaperch.comFriday, 8 July 2011

WHAT IS A CMS? (for the purposes of this presentation)Friday, 8 July 2011

A TOOL FOR CONTENT EDITING By non-technical users Via some kind of web-based adminFriday, 8 July 2011

YOUR CMS IS AN IMPORTANT PART OF YOUR SOLUTIONFriday, 8 July 2011

ONE-SIZE DOES NOT FIT ALL.Friday, 8 July 2011

WHAT DOES THIS PROJECT NEED?Friday, 8 July 2011

HOSTINGFriday, 8 July 2011

LANGUAGE PHP, .NET, Ruby, Python ...Friday, 8 July 2011

OTHER TECHNICAL REQUIREMENTS Working with existing software, user loginsFriday, 8 July 2011

WHO WILL EDIT THIS?Friday, 8 July 2011

HOW MANY EDITORS? and do they need protecting from each otherFriday, 8 July 2011

SKILLS Not just technical skillsFriday, 8 July 2011

PREFERENCES What do they love? What do they hate? Find and ﬁx the pain points.Friday, 8 July 2011

THE PROJECT SPEC What requirements does this site have?Friday, 8 July 2011

SIMPLE PAGE-BASED An obvious hierarchical site mapFriday, 8 July 2011

BLOG-CENTRIC Where a blog or blogs are the main featureFriday, 8 July 2011

COMPLEX CONTENT STORAGE REQUIREMENT A huge amount of content - not necessarily page- basedFriday, 8 July 2011

CMS SECONDARY TO MAIN APPLICATION Used for editing bits of content in an app.Friday, 8 July 2011

OTHER FEATURES Galleries, news updates, e-commerce, calendars ... what else?Friday, 8 July 2011

VISITOR NUMBERS How busy do we expect this site to be?Friday, 8 July 2011

WHAT EDITING ENVIRONMENT DO YOU WANT TO PROVIDE?Friday, 8 July 2011

WHAT BEST SERVES YOUR DESIGN AND YOUR EDITORS?Friday, 8 July 2011

YOUR CLIENT IS (PROBABLY) NOT A COPYWRITERFriday, 8 July 2011

YOUR CMS SHOULD SUPPORT THE CONTENT STRATEGYFriday, 8 July 2011

YOUR CLIENT IS (PROBABLY) NOT A DESIGNERFriday, 8 July 2011

YOUR CMS SHOULD MAINTAIN THE DESIGN & TYPOGRAPHYFriday, 8 July 2011

DEFAULT TO THE SIMPLEST THING POSSIBLEFriday, 8 July 2011

USERS SHOULD NOT NEED TO UNDERSTAND THE DATABASEFriday, 8 July 2011

THE SOLUTION TO ONE PROBLEM IS NOT THE SOLUTION TO ALL.Friday, 8 July 2011

THE CURSE OF WYSIWYGFriday, 8 July 2011

YOUR CLIENT IS (PROBABLY) NOT A DESIGNERFriday, 8 July 2011

ckeditorFriday, 8 July 2011

Emoticons anyone?Friday, 8 July 2011

Comic Sans pleaseFriday, 8 July 2011

BUT CLIENTS NEED TO BE ABLE TO STYLE THEIR CONTENT!Friday, 8 July 2011

DO THEY, REALLY?Friday, 8 July 2011

WYSIWYG EDITORS FOCUS ON HOW CONTENT LOOKS.Friday, 8 July 2011

WYSIWYG IS A FLAWED PREMISEFriday, 8 July 2011

WYSIWYG CREATES NON-REUSABLE DATAFriday, 8 July 2011

This looks like contact informationFriday, 8 July 2011

But is it really?Friday, 8 July 2011

WYSIWYG MIXES CONTENT AND PRESENTATIONFriday, 8 July 2011

WYSIWYG PROMOTES STYLE OVER CONTENTFriday, 8 July 2011

SO WHAT SHOULD WE DO?Friday, 8 July 2011

STRUCTURED CONTENTFriday, 8 July 2011

Contact information?Friday, 8 July 2011

Add a contactFriday, 8 July 2011

The Contact on a web pageFriday, 8 July 2011

Contact mark-upFriday, 8 July 2011

SUPPORT THE CONTENT STRATEGY WITH STRUCTURED CONTENTFriday, 8 July 2011

MAINTAIN THE DESIGN - EDITORS ENTER CONTENT - NOT MARKUPFriday, 8 July 2011

STRUCTURED CONTENT removes the need for editors to think about how it looks.Friday, 8 July 2011

STRUCTURED CONTENT can promote the content strategy and offer help and advice in the form for novice copywritersFriday, 8 July 2011

STRUCTURED CONTENT allows you to store data in a way that describes what it is - so it can be easily reusedFriday, 8 July 2011

STRUCTURED CONTENT prevents a mess of html ending up in your database, making it easier to re-present that content elsewhereFriday, 8 July 2011

SIMPLE FORMATTINGFriday, 8 July 2011

MARKITUP http://markitup.jaysalvat.com/home/Friday, 8 July 2011

WYSIWYM What You See Is What You MEANFriday, 8 July 2011

PREVIEWFriday, 8 July 2011

VIEW CHANGES IN CONTEXTFriday, 8 July 2011

“IN-CONTEXT” EDITINGFriday, 8 July 2011

ONLY WORKS FOR VERY SIMPLE SITESFriday, 8 July 2011

PROMOTES THINKING ABOUT STYLE RATHER THAN CONTENTFriday, 8 July 2011

REQUIRES JAVASCRIPT AND MAY CONFLICT WITH SITE JAVASCRIPTFriday, 8 July 2011

USE WITH CAUTION http://allinthehead.com/retro/357/the-lure-of- on-page-editingFriday, 8 July 2011

BE UNASHAMED TO BE THE EXPERTFriday, 8 July 2011

BUT, WHAT IS THE RIGHT CMS FOR MY PROJECT?Friday, 8 July 2011

A CMS THAT DOES NOT FORCE YOU TO COMPROMISEFriday, 8 July 2011

A CMS THAT ENABLES EDITORS TO CONTINUE YOUR WORK.Friday, 8 July 2011

A CMS THAT PROMOTES EFFECTIVE USE OF CONTENT.Friday, 8 July 2011

A CMS THAT PREVENTS ACCIDENTAL DESTRUCTION.Friday, 8 July 2011

A CMS THAT DOES THINGS IN THE SIMPLEST WAY POSSIBLE.Friday, 8 July 2011

DEMAND MORE FROM YOUR CMS MAKERSFriday, 8 July 2011

NEVER SETTLE FOR ‘GOOD ENOUGH’Friday, 8 July 2011

HIGHLIGHT GOOD PRACTICE ...and ﬁle bugs and complain about outdated, crufty systemsFriday, 8 July 2011

THANK YOU @rachelandrew Photos: http://www.flickr.com/photos/ongline/3131142818/ http://www.flickr.com/photos/ongline/3131143218/ http://www.flickr.com/photos/ongline/3131143024/ http://www.flickr.com/photos/ongline/3131142976/Friday, 8 July 2011

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Choosing the right Content Management System

by Rachel Andrew

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