Choosing the right Content Management System

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My talk from the Highland Fling Conference 2011

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Choosing the right Content Management System

  1. CHOOSING THE RIGHT CONTENT MANAGEMENT SYSTEMFriday, 8 July 2011
  2. RACHEL ANDREW @rachelandrew http://rachelandrew.co.uk http://edgeofmyseat.com http://grabaperch.comFriday, 8 July 2011
  3. WHAT IS A CMS? (for the purposes of this presentation)Friday, 8 July 2011
  4. A TOOL FOR CONTENT EDITING By non-technical users Via some kind of web-based adminFriday, 8 July 2011
  5. YOUR CMS IS AN IMPORTANT PART OF YOUR SOLUTIONFriday, 8 July 2011
  6. ONE-SIZE DOES NOT FIT ALL.Friday, 8 July 2011
  7. WHAT DOES THIS PROJECT NEED?Friday, 8 July 2011
  8. HOSTINGFriday, 8 July 2011
  9. LANGUAGE PHP, .NET, Ruby, Python ...Friday, 8 July 2011
  10. OTHER TECHNICAL REQUIREMENTS Working with existing software, user loginsFriday, 8 July 2011
  11. WHO WILL EDIT THIS?Friday, 8 July 2011
  12. HOW MANY EDITORS? and do they need protecting from each otherFriday, 8 July 2011
  13. SKILLS Not just technical skillsFriday, 8 July 2011
  14. PREFERENCES What do they love? What do they hate? Find and fix the pain points.Friday, 8 July 2011
  15. THE PROJECT SPEC What requirements does this site have?Friday, 8 July 2011
  16. SIMPLE PAGE-BASED An obvious hierarchical site mapFriday, 8 July 2011
  17. BLOG-CENTRIC Where a blog or blogs are the main featureFriday, 8 July 2011
  18. COMPLEX CONTENT STORAGE REQUIREMENT A huge amount of content - not necessarily page- basedFriday, 8 July 2011
  19. CMS SECONDARY TO MAIN APPLICATION Used for editing bits of content in an app.Friday, 8 July 2011
  20. OTHER FEATURES Galleries, news updates, e-commerce, calendars ... what else?Friday, 8 July 2011
  21. VISITOR NUMBERS How busy do we expect this site to be?Friday, 8 July 2011
  22. WHAT EDITING ENVIRONMENT DO YOU WANT TO PROVIDE?Friday, 8 July 2011
  23. WHAT BEST SERVES YOUR DESIGN AND YOUR EDITORS?Friday, 8 July 2011
  24. YOUR CLIENT IS (PROBABLY) NOT A COPYWRITERFriday, 8 July 2011
  25. YOUR CMS SHOULD SUPPORT THE CONTENT STRATEGYFriday, 8 July 2011
  26. YOUR CLIENT IS (PROBABLY) NOT A DESIGNERFriday, 8 July 2011
  27. YOUR CMS SHOULD MAINTAIN THE DESIGN & TYPOGRAPHYFriday, 8 July 2011
  28. DEFAULT TO THE SIMPLEST THING POSSIBLEFriday, 8 July 2011
  29. USERS SHOULD NOT NEED TO UNDERSTAND THE DATABASEFriday, 8 July 2011
  30. THE SOLUTION TO ONE PROBLEM IS NOT THE SOLUTION TO ALL.Friday, 8 July 2011
  31. THE CURSE OF WYSIWYGFriday, 8 July 2011
  32. YOUR CLIENT IS (PROBABLY) NOT A DESIGNERFriday, 8 July 2011
  33. ckeditorFriday, 8 July 2011
  34. Emoticons anyone?Friday, 8 July 2011
  35. Comic Sans pleaseFriday, 8 July 2011
  36. BUT CLIENTS NEED TO BE ABLE TO STYLE THEIR CONTENT!Friday, 8 July 2011
  37. DO THEY, REALLY?Friday, 8 July 2011
  38. WYSIWYG EDITORS FOCUS ON HOW CONTENT LOOKS.Friday, 8 July 2011
  39. WYSIWYG IS A FLAWED PREMISEFriday, 8 July 2011
  40. WYSIWYG CREATES NON-REUSABLE DATAFriday, 8 July 2011
  41. This looks like contact informationFriday, 8 July 2011
  42. But is it really?Friday, 8 July 2011
  43. WYSIWYG MIXES CONTENT AND PRESENTATIONFriday, 8 July 2011
  44. WYSIWYG PROMOTES STYLE OVER CONTENTFriday, 8 July 2011
  45. SO WHAT SHOULD WE DO?Friday, 8 July 2011
  46. STRUCTURED CONTENTFriday, 8 July 2011
  47. Contact information?Friday, 8 July 2011
  48. Add a contactFriday, 8 July 2011
  49. The Contact on a web pageFriday, 8 July 2011
  50. Contact mark-upFriday, 8 July 2011
  51. SUPPORT THE CONTENT STRATEGY WITH STRUCTURED CONTENTFriday, 8 July 2011
  52. MAINTAIN THE DESIGN - EDITORS ENTER CONTENT - NOT MARKUPFriday, 8 July 2011
  53. STRUCTURED CONTENT removes the need for editors to think about how it looks.Friday, 8 July 2011
  54. STRUCTURED CONTENT can promote the content strategy and offer help and advice in the form for novice copywritersFriday, 8 July 2011
  55. STRUCTURED CONTENT allows you to store data in a way that describes what it is - so it can be easily reusedFriday, 8 July 2011
  56. STRUCTURED CONTENT prevents a mess of html ending up in your database, making it easier to re-present that content elsewhereFriday, 8 July 2011
  57. SIMPLE FORMATTINGFriday, 8 July 2011
  58. MARKITUP http://markitup.jaysalvat.com/home/Friday, 8 July 2011
  59. WYSIWYM What You See Is What You MEANFriday, 8 July 2011
  60. PREVIEWFriday, 8 July 2011
  61. VIEW CHANGES IN CONTEXTFriday, 8 July 2011
  62. “IN-CONTEXT” EDITINGFriday, 8 July 2011
  63. ONLY WORKS FOR VERY SIMPLE SITESFriday, 8 July 2011
  64. PROMOTES THINKING ABOUT STYLE RATHER THAN CONTENTFriday, 8 July 2011
  65. REQUIRES JAVASCRIPT AND MAY CONFLICT WITH SITE JAVASCRIPTFriday, 8 July 2011
  66. USE WITH CAUTION http://allinthehead.com/retro/357/the-lure-of- on-page-editingFriday, 8 July 2011
  67. BE UNASHAMED TO BE THE EXPERTFriday, 8 July 2011
  68. BUT, WHAT IS THE RIGHT CMS FOR MY PROJECT?Friday, 8 July 2011
  69. A CMS THAT DOES NOT FORCE YOU TO COMPROMISEFriday, 8 July 2011
  70. A CMS THAT ENABLES EDITORS TO CONTINUE YOUR WORK.Friday, 8 July 2011
  71. A CMS THAT PROMOTES EFFECTIVE USE OF CONTENT.Friday, 8 July 2011
  72. A CMS THAT PREVENTS ACCIDENTAL DESTRUCTION.Friday, 8 July 2011
  73. A CMS THAT DOES THINGS IN THE SIMPLEST WAY POSSIBLE.Friday, 8 July 2011
  74. DEMAND MORE FROM YOUR CMS MAKERSFriday, 8 July 2011
  75. NEVER SETTLE FOR ‘GOOD ENOUGH’Friday, 8 July 2011
  76. HIGHLIGHT GOOD PRACTICE ...and file bugs and complain about outdated, crufty systemsFriday, 8 July 2011
  77. THANK YOU @rachelandrew Photos: http://www.flickr.com/photos/ongline/3131142818/ http://www.flickr.com/photos/ongline/3131143218/ http://www.flickr.com/photos/ongline/3131143024/ http://www.flickr.com/photos/ongline/3131142976/Friday, 8 July 2011
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