Becoming a UX Practitioner

Becoming a UXPractitionerRachel HollowgrassUX Architect at UC BerkeleyInfoCamp Berkeley • March 6, 2011 1

Who’s in the room?Please tell us your name and your professional title orcategory. åAt any point please add your story on iEtherPad abouthow you became, or how you want to become a UXpractitioner:http://bit.ly/becoming-a-ux-practitioner 2

What is UX and Designers what is not? Analysts r us Architects Useence eC E xperi Busin s ase Analy ess Developers ectureCommu al sis Visu Bu Strategi Design on Archit si An Da nes Practitioners al ta s nication In D ys er is Researchers te es s c s U face Informati ra ig I nter ct n Stakeholders io n Business Con Dev ten Process Analysis elop t men t Who does UX? 3

What is UX and Designers what is not? Analysts us Architects I Busine deﬁne UX, can’t s r Useence eC E xperi ase Analy ss Developers Visugn I know it when but ectureCommu al Bu sis Strategi Desi on Archit si I see it... An Da nes Practitioners al ta s nication In D ys ser is Researchers te es c s U face Informati ra ig I nter ct n Stakeholders io n Business Con Dev ten Process Analysis elop t men t Who does UX? 4

A working deﬁnition of the UX processTo develop a useful and usable product, a UX practitioner: å Performs user and related research Analyzes that research Articulates the analysis as deliverables from which developers can develop the product 5

A working deﬁnition of the UX processTo develop a useful and usable product, a UX practitioner: å Performs user and related research Empathy Analyzes that research Synthesis Articulates the analysis as deliverables from which developers can develop the Articulation product Image source: Wikipedia 6

What’s in a name?Design vs. engineer Both choose from a set of options to achieve a å desired result within constraints. Neither fully describes UX. Working hybrid term: Practitioner 7

Without shared language we’d needWe need a shared deﬁnition of UX to be able to: Give clearer direction to prospective UX people å Give titles to degree programs Deﬁne team composition Write job descriptions Post job openings 8

Some UX-related competencies Product Deﬁnition Copywriting, editing Requirements Documentation UI & Interaction Design Comparative Analysis Visual design User modeling Usability analysis & testing å Use cases Acceptance testing User Research Data Analysis SME & Stakeholder Research Data modeling and schemas Process analysis: user-focused Information architecture Process analysis: large-scale Client-side coding Business case deﬁnition Strategy & ideation Information design Marketing Content writing 9

Let’s try a matrix with these UX-related competencies. UX UI Design BA Bus. Process Bus. Data Writer MarCom Product Deﬁnition ✔ ✔ Requirements Documentation ✔ ✔ ✔ ✔ Comparative Analysis ✔ ✔ User modeling ✔Core UX Use cases ✔ ✔ ✔ User Research ✔ SME & Stakeholder Research ✔ ✔ ✔ Process analysis: user-focused ✔ Process analysis: large-scale ✔ å ✔ Business case deﬁnition ✔ Information design ✔ ✔ ✔ Content writing ✔Functional Copywriting, editing ✔ ✔ UI & Interaction Design ✔ ✔ Visual design ✔ ✔ Usability analysis & testing ✔ Acceptance testing ✔ ✔ Data Analysis ✔ ✔ ✔ ✔Technical Data modeling and schemas ✔ Information architecture ✔ ✔ Client-side coding ✔Strategy Strategy & ideation ✔ ✔ ✔ ✔ Marketing ✔ Source: Allison Bloodworth and Rachel Hollowgrass 10

Are there other relevant competencies?Do you have any to add to the list? ? ? ? å 11

How can I achieve these competencies? Jakob Nielsen has been attributed* to say that a person becomes a usability expert after about ten years of watching usability tests and designing for a variety of environments. Here are some other options: å Formal Education: Degree programs Exposure via workshops or internships with world-class UX practitioners Experience: Years of progressively relevant experience A combination of education, exposure and experience* Roger Belveal on http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=20573490&gid=72842&trk=EML_anet_ac_pst_ttle 12

Other approaches Getting Started in UX Design 11 UX Blogs 1. Cultivate a UX world view UX Magazine 2. Learn what UX designers do and Signal vs. Noise (37 signals) how we do it UX Booth 3. Explore what others have said Adaptive Path å about how to get started UsabilityPost 4. Get on Twitter InspireUX 5. Attend Conferences 456 Berea Street 6. Go local Functioning Form A List Apart 7. Get a mentor Boxes and Arrows —Fred Beecher at Evantage Consulting EverydayUX And www.useit.com (Jakob Nielsen )Source: http://userexperience.evantageconsulting.com/2009/11/ Source: http://webdesignledger.com/resources/ getting-started-user-experience-design/ 11-blogs-to-help-you-become-a-user-experience-expert 13

Tell your storyAdd your story on iEtherPad about how you became, orhow you want to become a UX practitioner:http://bit.ly/becoming-a-ux-practitioner å Thank you! 14

Becoming a UX Practitioner

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