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Environmental scanning (ppt)
Environmental scanning (ppt)
Environmental scanning (ppt)
Environmental scanning (ppt)
Environmental scanning (ppt)
Environmental scanning (ppt)
Environmental scanning (ppt)
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Environmental scanning (ppt)

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  • How many of you have participated in an environmental scan?Of those who have NOT participated, who can give me a definition an environmental scan?
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    • 1. ENVIRONMENTAL SCANNING
    • 2. What is environmental scanning?
      November 2008
      WARP Fall Conference
    • 3. What is environmental scanning? Definition:
      The process of collecting, analyzing, and distributing information for tactical and strategic purposes
      November 2008
      WARP Fall Conference
    • 4. What is environmental scanning?Purpose of an environmental scan:
      To provide strategic intelligence by evaluating potentially significant environmental changes
      Conveys both current environmental status and how it is changing  trends
      Alerts planners to trends that are converging, diverging, interacting, accelerating, or decelerating
      Ideal end-goal: allows for adaptive planning before these trends occur or fully develop
      November 2008
      WARP Fall Conference
    • 5. What is environmental scanning?Other characteristics:
      Often refers only to the environment that is external to the organization (also called the macroenvironment)
      Good strategic planning requires information on internal organizational factors, so whenever possible include these also(unless obtained in separate processes)
      November 2008
      WARP Fall Conference
    • 6. What is environmental scanning?How it fits in the planning cycle:
      One cycle in the strategic planning process
      November 2008
      WARP Fall Conference
    • 7. Demographic Environment
      AGE
      GENDER
      MARITAL STATUS
      BIRTH RATE
      RELIGION
      SOURCE OF LIVELIHOOD AND INCOME
      LIFESTYLE AND INTERESTS
      November 2008
      WARP Fall Conference

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