Recognise ultimate demographic very broad, but in seeding this new initiative, focus on young-tech savvy people to will bring in their families
Wrist band format increasingly adopted as the conventional format in mainstream wearable tech
Orchid Circle - "Hack for Her" project at Google
A prototype to drive ecommerce in Singapore
IdeaA wearable wristband that syncs with a securepayment app to track online and offline purchasesRewards based on online shopping, but can beredeemed offline, so progressive online attitudescan benefit whole family even if older members lesscomfortableVisible, unisex status symbol (branding – seedthrough influential communities like the Nike FuelBand) #RebelAlliance - oh yeah!
Addressing the ProblemVisibility of adoptionEasily integrates with existing platformsBenefits work on an individual and group basisSimple, elegant solutionGamification interface and mechanic encourageslong term adoptionName: circle = symbol of trust, orchid = nationalflower #RebelAlliance - oh yeah!
Circles of Influence Younger demographics, Sing apore based. Works on assumption (high diversity) young people may have family in rural areas
Points accumulate that can beredeemed by older members in an offline setting. Younger members shopping online #RebelAlliance - oh yeah!
Audience Insight (reached out on Twitter for quotes from top bloggers in SingaporeOrchid Circle is looking to community)make online shoppingmore secure in Singapore.Do you shop online?Why(not)? Would you use Yep we do! Soundsa secure token? Cool!” I work long hours so I shop a lot online at a secure token would night. Its fast and easy be great ...we already and I can compare use them to do bank items quickly. transfers #RebelAlliance - oh yeah!
Technology / SecurityWhen you buy, tell bank you’ve bought abraceletActivateSix-digit PIN that will change every 45 seconds -RSAAfter activation – purchase from any store thatsupports platform with token IDAt checkout – enter secure token ID alongsidepayment details #RebelAlliance - oh yeah!
Reward SystemPoint based systemSpend points to redeem limited time exclusivesWorks on two levels: - Spend amount - Multiplier based on volume of online purchasesTiers – higher tiers have built in multiplier which acts as akind of interest at higher levelsOrchid Circles can be grouped for communities or familiesso points can benefit allSame status applies to whole familyUser/purchaser specifies who will benefit from points #RebelAlliance - oh yeah!
MarketingSocial updates linked to each purchase.E.g. sharing on FacebookTarget innovators/early adopters first – perhapsoffer more points/reward for this groupIdentify influential bloggersLaunch in premium retail space “Funan DigitalLife” – top 10 mall in Singapore #RebelAlliance - oh yeah!
BenefitsStatus symbolSecure, flexible method of paymentShare wealth across family/groupQuantified Self – who family / couple /individual can track spending data and receivemore customized promotionsData trails that benefit consumer and companyLocation based advantages #RebelAlliance - oh yeah!