Event Marketing     at Ohio University Rachel Miller October 7, 2009
What am I promoting Who is my audience ? ? ? ? ? ?  ?  ?  ?  ? ? ? ?
<ul><li>The promotion and selling of products and services </li></ul><ul><li>A two-way form of communication between an or...
Tactics <ul><li>Fliers </li></ul><ul><ul><li>Typical, Banners </li></ul></ul><ul><li>Press Releases </li></ul><ul><ul><li>...
Social Media Tactics <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
 
Questions ? ? ? ? ? ?  ?  ?  ?  ? ? ? ?
Brick City Records  Marketing Department <ul><li>Street Team </li></ul><ul><ul><li>Street Team Leader -  You? </li></ul></...
Want to help with a specific team?  Want a leadership position? Have any marketing ideas for BCR? <ul><li>See me or email ...
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Campus Event Marketing

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A short marketing presentation I gave at the October 7, 2009 general Brick City Records meeting.

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Campus Event Marketing

  1. 1. Event Marketing at Ohio University Rachel Miller October 7, 2009
  2. 2. What am I promoting Who is my audience ? ? ? ? ? ? ? ? ? ? ? ? ?
  3. 3. <ul><li>The promotion and selling of products and services </li></ul><ul><li>A two-way form of communication between an organization and its publics </li></ul>How to Promote: What is… Marketing Public Relations Marketing is the face, PR is the voice. Indirect versus Direct Communication
  4. 4. Tactics <ul><li>Fliers </li></ul><ul><ul><li>Typical, Banners </li></ul></ul><ul><li>Press Releases </li></ul><ul><ul><li>Speakeasy, Athens News, Outlook, The Post, e-newsletters, etc. </li></ul></ul><ul><li>Guerrilla Marketing </li></ul>
  5. 5. Social Media Tactics <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul>
  6. 7. Questions ? ? ? ? ? ? ? ? ? ? ? ? ?
  7. 8. Brick City Records Marketing Department <ul><li>Street Team </li></ul><ul><ul><li>Street Team Leader - You? </li></ul></ul><ul><li>Public Relations Team </li></ul><ul><li>Design Team </li></ul><ul><ul><li>Graphic Designer - Matt Ware </li></ul></ul><ul><ul><li>Webmaster - Mike Crofts </li></ul></ul>
  8. 9. Want to help with a specific team? Want a leadership position? Have any marketing ideas for BCR? <ul><li>See me or email me at marketing@brickcityrecords.com </li></ul>

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