Rachael Zylstra I hail from Grand Rapids, Mich., and I now live in East Lansing, Mich. I’m passionate about writing news stories and 140-character tweets, event planning, brand strategy and management, and anything new media. I’m a sushi fanatic, Spartan for life, dog lover and beach bum. Meet Rachael Zylstra | JRN 730
A little background I received a bachelor’s degree in journalism from Michigan State University in 2008. During my undergraduate career, I worked as a general assignment reporter at the City Pulse, in Lansing, and The State News, in East Lansing. I’m currently pursuing a master’s degree in public relations from MSU. I will graduate in Dec. 2011. I currently work full time at University Relationsat MSU.I’m a communications specialist and I’m responsible for all things new media. I also maintain the msu.edu homepage, and help with marketing and branding strategies. Spartans Will. Photo courtesy University Relations Meet Rachael Zylstra | JRN 730
Web 2.0 experience At my job at University Relations, I work with Web 2.0 concepts each day. I have experience with:
Social media platforms such as Facebook, Twitter, YouTube, and Flickr
What I hope to learn Journalism has changed drastically since I got my undergraduate degree—and that was only a few years ago! With emerging technologies taking the stage in journalism and the news, I hope to:
Learn how to become a more effective writer for the web.
Utilize multimedia to its maximum potential to help tell my story in a unique and interesting way.
Better understand the ethics with new media and journalism.
Consume news online in a more comprehensive way.