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Hello class! My name is Rachael Zylstra.

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A brief presentation to introduce myself to JRN 730 at Michigan State University.

A brief presentation to introduce myself to JRN 730 at Michigan State University.

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    Hello class! My name is Rachael Zylstra. Hello class! My name is Rachael Zylstra. Presentation Transcript

    • Rachael Zylstra
      I hail from Grand Rapids, Mich., and I now live in East Lansing, Mich.
      I’m passionate about writing news stories and 140-character tweets, event planning, brand strategy and management, and anything new media. I’m a sushi fanatic, Spartan for life, dog lover and beach bum.
      Meet Rachael Zylstra | JRN 730
    • A little background
      I received a bachelor’s degree in journalism from Michigan State University in 2008. During my undergraduate career, I worked as a general assignment reporter at the City Pulse, in Lansing, and The State News, in East Lansing.
      I’m currently pursuing a master’s degree in public relations from MSU. I will graduate in Dec. 2011.
      I currently work full time at University Relationsat MSU.I’m a communications specialist and I’m responsible for all things new media. I also maintain the msu.edu homepage, and help with marketing and branding strategies. Spartans Will.
      Photo courtesy University Relations
      Meet Rachael Zylstra | JRN 730
    • Web 2.0 experience
      At my job at University Relations, I work with Web 2.0 concepts each day. I have experience with:
      • Blogs
      • Social media platforms such as Facebook, Twitter, YouTube, and Flickr
      • Accessibility and usability
      • RSS feeds
      • Web, style guides and standards
      • Content management systems
      • Writing for the web
      • SEO
      • Multimedia production
      Image courtesy alexjamesbrown.com
      Meet Rachael Zylstra | JRN 730
    • What I hope to learn
      Journalism has changed drastically since I got my undergraduate degree—and that was only a few years ago!
      With emerging technologies taking the stage in journalism and the news, I hope to:
      • Learn how to become a more effective writer for the web.
      • Utilize multimedia to its maximum potential to help tell my story in a unique and interesting way.
      • Better understand the ethics with new media and journalism.
      • Consume news online in a more comprehensive way.
      Image courtesy caytonphotography.com
      Meet Rachael Zylstra | JRN 730
    • Get social with me!
      facebook.com/rachaelzylstra
      Twitter.com/rachaelz
      linkedin.com/in/
      rachaelzylstra
      Meet Rachael Zylstra | JRN 730