Hello class! My name is Rachael Zylstra.

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A brief presentation to introduce myself to JRN 730 at Michigan State University.

A brief presentation to introduce myself to JRN 730 at Michigan State University.

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  • 1. Rachael Zylstra
    I hail from Grand Rapids, Mich., and I now live in East Lansing, Mich.
    I’m passionate about writing news stories and 140-character tweets, event planning, brand strategy and management, and anything new media. I’m a sushi fanatic, Spartan for life, dog lover and beach bum.
    Meet Rachael Zylstra | JRN 730
  • 2. A little background
    I received a bachelor’s degree in journalism from Michigan State University in 2008. During my undergraduate career, I worked as a general assignment reporter at the City Pulse, in Lansing, and The State News, in East Lansing.
    I’m currently pursuing a master’s degree in public relations from MSU. I will graduate in Dec. 2011.
    I currently work full time at University Relationsat MSU.I’m a communications specialist and I’m responsible for all things new media. I also maintain the msu.edu homepage, and help with marketing and branding strategies. Spartans Will.
    Photo courtesy University Relations
    Meet Rachael Zylstra | JRN 730
  • 3. Web 2.0 experience
    At my job at University Relations, I work with Web 2.0 concepts each day. I have experience with:
    • Blogs
    • 4. Social media platforms such as Facebook, Twitter, YouTube, and Flickr
    • 5. Accessibility and usability
    • 6. RSS feeds
    • 7. Web, style guides and standards
    • 8. Content management systems
    • 9. Writing for the web
    • 10. SEO
    • 11. Multimedia production
    Image courtesy alexjamesbrown.com
    Meet Rachael Zylstra | JRN 730
  • 12. What I hope to learn
    Journalism has changed drastically since I got my undergraduate degree—and that was only a few years ago!
    With emerging technologies taking the stage in journalism and the news, I hope to:
    • Learn how to become a more effective writer for the web.
    • 13. Utilize multimedia to its maximum potential to help tell my story in a unique and interesting way.
    • 14. Better understand the ethics with new media and journalism.
    • 15. Consume news online in a more comprehensive way.
    Image courtesy caytonphotography.com
    Meet Rachael Zylstra | JRN 730
  • 16. Get social with me!
    Meet Rachael Zylstra | JRN 730