Social media
strategy proposal
     Rachael Zylstra
                       Photo courtesy flickr.com: expressmonorail
Photo courtesy flickr.com: expressmonorail
Photo courtesy flickr.com: PrincessAshley; icons courtesy webdesign.com
Photo courtesy flickr.com:expressmonorail
Photo courtesy flickr.com:  random letters
Photo courtesy flickr.com: BlueHairGroup
Photo courtesy flickr.com: Josh McConnell
o courtesy flickr.com: hiimniko
Photo courtesy flickr.com:  cw
Photo courtesy flickr.com:expressmonorail
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Magic around the world: The Disney EPCOT experience (Zylstra, final NMDL presenation)

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Building on Disney World’s existing social media platforms, I’m proposing to illustrate the Epcot experience in a few ways with the ‘Magic around the world: The Disney Epcot experience’ campaign. By telling the story of Walt Disney’s vision of Epcot as a proposed utopia, revealing stats of the park, showing the layout of the park and the park’s challenges and goals, the proposal will be set to introduce the campaign’s three strategies: Establish and introduce a Disney Epcot chief evangelist, launch and promote a photo share experience and encourage park goers to participate in a Foursquare contest.

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Magic around the world: The Disney EPCOT experience (Zylstra, final NMDL presenation)

  1. 1. Social media strategy proposal Rachael Zylstra Photo courtesy flickr.com: expressmonorail
  2. 2. Photo courtesy flickr.com: expressmonorail
  3. 3. Photo courtesy flickr.com: PrincessAshley; icons courtesy webdesign.com
  4. 4. Photo courtesy flickr.com:expressmonorail
  5. 5. Photo courtesy flickr.com:  random letters
  6. 6. Photo courtesy flickr.com: BlueHairGroup
  7. 7. Photo courtesy flickr.com: Josh McConnell
  8. 8. o courtesy flickr.com: hiimniko
  9. 9. Photo courtesy flickr.com:  cw
  10. 10. Photo courtesy flickr.com:expressmonorail
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