Vibe magazine maintains a consistent brand identity across its content pages through the repetitive use of layout, structure, main images and fonts. All of the content pages share similarities like placement of the main image, use of R&B artists for images (except one of Obama), and simple colored backgrounds without settings. The text is also consistently presented in a column/list format across pages to reinforce the simplistic design and help readers easily navigate content.

1. Contents Page Overview
Throughout each of these
eight ‘Vibe’ content pages;
Vibe has managed to keep the brand identity
through the use repetition of layout and structure,
but also the main image and fonts. Although some
of the content pages are different they all share similarities. The
layout of each of these content pages is based upon a very simple
structure with very simplistic text leaving the readership not fully
knowing what is being included within each issue of ‘Vibe’.
The main image of each content page is one of the main
similarities which are shared throughout every issue. Within most

2. of the content pages the main image tends to be placed on the
right hand side of the page or in the middle, this is done because it
will catch the readerships attention as it’s the first thing they will
see when opening the front cover, making this effective. The
images which are used on Vibe’s content pages are all similar
also, aside from one (image of President Obama) they are all RnB
music artists, thus portraying the genre of this music magazine.
The backgrounds are also similar as none of the eight content
pages shown above feature background settings; only a coloured
background has been used to again display the simplistic structure
of the magazine. Another similarity feature that appears within
Vibe’s content pages is that both men and women feature within all
of them making the target audience of both men and women being
able to relate to this music magazine as this is the genre of music
the readership is interested in.
Furthermore within all of these content pages there doesn’t appear
to be any title or headline, some have nothing at all aside from the
word ‘Vibe’ in the top left hand corner. However the majority of
them have the word ‘Contents’ written in a black, bold font mainly
on the right hand corner of the page depending on the main image;
this to also to keep the simplistic layout and structure of the music
magazine. The word ‘Contents’ has been broken into three parts to
give it a more modern and edgy feel to the music, keeping its
younger generation involved and engaged. Vibe doesn’t have to
use any gimmicks or catch their reader’s attention or need huge
text with lots of images on their content pages and reflect this by
having a high status in the RnB music industry.
Within all of the content pages their isn’t a lot of text used, but the
text that is displayed is presented in a column/list format
throughout each content page reflecting again the simplistic design
that Vibe carries thus being another similarity, which all helps to
maintain the brand identity of this magazine. By keeping the text in
every issue of Vibe’s music magazine the readership become fond
of this, making it recognisable and familiar to the reader, therefore
they know straight away where to find what they are looking for.

3. of the content pages the main image tends to be placed on the
right hand side of the page or in the middle, this is done because it
will catch the readerships attention as it’s the first thing they will
see when opening the front cover, making this effective. The
images which are used on Vibe’s content pages are all similar
also, aside from one (image of President Obama) they are all RnB
music artists, thus portraying the genre of this music magazine.
The backgrounds are also similar as none of the eight content
pages shown above feature background settings; only a coloured
background has been used to again display the simplistic structure
of the magazine. Another similarity feature that appears within
Vibe’s content pages is that both men and women feature within all
of them making the target audience of both men and women being
able to relate to this music magazine as this is the genre of music
the readership is interested in.
Furthermore within all of these content pages there doesn’t appear
to be any title or headline, some have nothing at all aside from the
word ‘Vibe’ in the top left hand corner. However the majority of
them have the word ‘Contents’ written in a black, bold font mainly
on the right hand corner of the page depending on the main image;
this to also to keep the simplistic layout and structure of the music
magazine. The word ‘Contents’ has been broken into three parts to
give it a more modern and edgy feel to the music, keeping its
younger generation involved and engaged. Vibe doesn’t have to
use any gimmicks or catch their reader’s attention or need huge
text with lots of images on their content pages and reflect this by
having a high status in the RnB music industry.
Within all of the content pages their isn’t a lot of text used, but the
text that is displayed is presented in a column/list format
throughout each content page reflecting again the simplistic design
that Vibe carries thus being another similarity, which all helps to
maintain the brand identity of this magazine. By keeping the text in
every issue of Vibe’s music magazine the readership become fond
of this, making it recognisable and familiar to the reader, therefore
they know straight away where to find what they are looking for.

4. of the content pages the main image tends to be placed on the
right hand side of the page or in the middle, this is done because it
will catch the readerships attention as it’s the first thing they will
see when opening the front cover, making this effective. The
images which are used on Vibe’s content pages are all similar
also, aside from one (image of President Obama) they are all RnB
music artists, thus portraying the genre of this music magazine.
The backgrounds are also similar as none of the eight content
pages shown above feature background settings; only a coloured
background has been used to again display the simplistic structure
of the magazine. Another similarity feature that appears within
Vibe’s content pages is that both men and women feature within all
of them making the target audience of both men and women being
able to relate to this music magazine as this is the genre of music
the readership is interested in.
Furthermore within all of these content pages there doesn’t appear
to be any title or headline, some have nothing at all aside from the
word ‘Vibe’ in the top left hand corner. However the majority of
them have the word ‘Contents’ written in a black, bold font mainly
on the right hand corner of the page depending on the main image;
this to also to keep the simplistic layout and structure of the music
magazine. The word ‘Contents’ has been broken into three parts to
give it a more modern and edgy feel to the music, keeping its
younger generation involved and engaged. Vibe doesn’t have to
use any gimmicks or catch their reader’s attention or need huge
text with lots of images on their content pages and reflect this by
having a high status in the RnB music industry.
Within all of the content pages their isn’t a lot of text used, but the
text that is displayed is presented in a column/list format
throughout each content page reflecting again the simplistic design
that Vibe carries thus being another similarity, which all helps to
maintain the brand identity of this magazine. By keeping the text in
every issue of Vibe’s music magazine the readership become fond
of this, making it recognisable and familiar to the reader, therefore
they know straight away where to find what they are looking for.

5. of the content pages the main image tends to be placed on the
right hand side of the page or in the middle, this is done because it
will catch the readerships attention as it’s the first thing they will
see when opening the front cover, making this effective. The
images which are used on Vibe’s content pages are all similar
also, aside from one (image of President Obama) they are all RnB
music artists, thus portraying the genre of this music magazine.
The backgrounds are also similar as none of the eight content
pages shown above feature background settings; only a coloured
background has been used to again display the simplistic structure
of the magazine. Another similarity feature that appears within
Vibe’s content pages is that both men and women feature within all
of them making the target audience of both men and women being
able to relate to this music magazine as this is the genre of music
the readership is interested in.
Furthermore within all of these content pages there doesn’t appear
to be any title or headline, some have nothing at all aside from the
word ‘Vibe’ in the top left hand corner. However the majority of
them have the word ‘Contents’ written in a black, bold font mainly
on the right hand corner of the page depending on the main image;
this to also to keep the simplistic layout and structure of the music
magazine. The word ‘Contents’ has been broken into three parts to
give it a more modern and edgy feel to the music, keeping its
younger generation involved and engaged. Vibe doesn’t have to
use any gimmicks or catch their reader’s attention or need huge
text with lots of images on their content pages and reflect this by
having a high status in the RnB music industry.
Within all of the content pages their isn’t a lot of text used, but the
text that is displayed is presented in a column/list format
throughout each content page reflecting again the simplistic design
that Vibe carries thus being another similarity, which all helps to
maintain the brand identity of this magazine. By keeping the text in
every issue of Vibe’s music magazine the readership become fond
of this, making it recognisable and familiar to the reader, therefore
they know straight away where to find what they are looking for.