Rachael wachstein content marketing director
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Rachael wachstein content marketing director

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Rachael wachstein content marketing director Rachael wachstein content marketing director Presentation Transcript

  • Rachael Wachstein Content Marketing Director
  • Overview 1. What I’m reading… 2. Blogs I manage… 3. Social accounts I manage… 4. This is how I think… 5. Work Samples… 6. Why Me?
  • What I’m Reading... Online Resources (My daily go tos): • • • • • • • • • • • • • • Smart Brief on Social Media Content Strategist newsletter by Contently- Content marketing news, tips and trends Mashable Marketing Experiments- Research, case studies and tips for email marketing, social advertising and more Marketing Profs- Content, social media and email marketing news and tips Cadence 9 Newsletter- Surveys and other info on content marketing and social media Content Marketing Institute Search Engine Watch Association of Strategic Marketing newsletter Anything by Matt Cutts Daily Infographic Everyone Social newsletter Moz Blog Business Content Online Resources (My daily go tos): • • • • • • • • • Social Media Today creativebloq.com Life Hacker Digital Trends Oracle Social Logic + Emotion All Facebook Brand Week Social Media B2B Books I’m Reading Now: Keyword Intelligence by Ron Jones Social Media Marketing by Dave Evans YouTube and Video Editing by Greg Jarboe • • • Non Marketing Resources/Inspiration: TED BBC NPR New York Times Gawker Huffpost Entrepreneur Wired Bored Panda Daily Beast • • • • • • • • • •
  • Blogs I Manage... Aftermath Crime Scene Cleanup: http://www.aftermath.com/blog Real Property Management: http://www.realpropertymgt.com/blog/ AM Conservation Group: http://www.amconservationgroup.com/blog/ The Entrepreneur’s Source http://www.entrepreneurssource.com/blog/
  • Social Accounts I Manage... Aftermath Crime Scene Cleanup: http://visual.ly/users/aftermathcrimescenecleanup http://www.slideshare.net/Aftermath_Crime_Scene_Cleanup https://myspace.com/crimescenecleanup https://plus.google.com/116743652186085612011/posts http://www.linkedin.com/company/aftermath-inc https://twitter.com/Aftermath90 https://www.facebook.com/AftermathServices https://www.facebook.com/AftermathCares http://www.pinterest.com/biohazardclean/ http://aftermathblog.tumblr.com/ http://www.vimeo.com/crimescenecleanup https://www.youtube.com/biohazardclean www.dailymotion.com/crimescenecleanup http://www.flickr.com/photos/107942854@N05/ http://www.veoh.com/users/aftermathinc
  • Social Accounts I Manage... The Entrepreneur’s Source: http://www.slideshare.net/EntrepreneursSource https://myspace.com/entrepreneurssource https://www.facebook.com/TheEntrepreneursSource https://delicious.com/tesource http://www.pinterest.com/thentrepreneurs/ http://theentrepreneurssource.tumblr.com/ https://vimeo.com/thentrepreneursource https://www.youtube.com/channel/UCz6kHVuvYtkEPTOf3J01rCA http://www.metacafe.com/f/channels/EntrepreneursSource/ www.dailymotion.com/thentrepreneursource http://www.flickr.com/people/109830598@N06/ http://www.veoh.com/users/thentrepreneursource
  • Social Accounts I Manage... Other: https://www.facebook.com/DocPopcorn https://www.facebook.com/ChildOrchard https://www.facebook.com/ChildOrchard
  • This is How I Think... Content Marketing Examples PR/Marketing Campaign for Franchise Development: Chronic Tacos
  • Content Marketing Examples Infographic Development & Online Media Outreach Target: Almost everyone is a potential customer Objective: Build links to client brand hub from authoritative websites, SEO, Brand Awareness Tactics: Created an infographic and pitch around Halloween and blood cleanup and conducted outreach to influential online sites. UMV: 45+ Million The placement resulted in a huge spike in website traffic.
  • Content Marketing Examples Infographic Development & Online Media Outreach Target: Adults with aging parents Objective: Brand awareness, establish expertise Tactics: Created an infographic and pitch around how to prevent falls, pitch to online outlets that serve as resources for families caring for the elderly. “Preventing Falls: Five Dangers That Affect Senior’s Stability” published today, September 18, on Parentgiving.com (UV/mo: 29,211), a website dedicated to senior care. The post is a result of our outreach surrounding fall prevention and communication with Julie Davis, editor of the news website. The article utilizes BrightStar Care’s Sharon Roth Maguire as an expert source and offers readers information on the five main causes of falls, adapted from the Fall Prevention press release.
  • Content Marketing Examples Brand Hub (blogging) Target: Property Owners Objective: Customer Retention Tactics: Write unique, in depth articles on topics of interest to property owners. The blog is the 4th most trafficked landing page on the website. We promote the blog with bi-monthly enewsletters to their customer base.
  • Content Marketing Examples Infographic Target: Law Enforcement Objective: Brand Awareness & Referrals, Inbound Links for Keywords Tactics: Pitch infographic to online influencers, authoritative websites & blogs.
  • Content Marketing Examples Animated Demonstration Videos Target: Customers with questions about the crime scene cleaning process Objective: Provide answers to common concerns, sales, SEO Tactics: Created a series of animated videos to explain the client’s process, online distribution of optimized video content for search engine ranking benefits Documentary Shorts Target: Prospective clients and their families, media Objective: Provide insight into the benefits of having professional in home care for dementia patients vs. trying to do it yourself Tactics: Created a moving short documentary about a patient, her family and their caregiver to educate the public and generate media interest on the topic.
  • Content Marketing Examples SEO/Reputation Management for Franchise Development When we first started with the client, negative results came up on the first page of search results for anything related to the CEO and the brand. This was having a negative impact on franchise sales. Our content marketing team set up a blog, created content optimized for important keywords and distributed content on a daily basis. The results have been very positive. In the example search, we were able to push the negative results to the third page. Target: Brand Keyword Searches Objective: Brand Awareness and Reputation Management Tactics: Create optimized content and distribute through online channels.
  • This is How I Think... Client: Chronic Tacos Goal: Get media coverage of their brand in target markets where they have no presence Problem: It is very difficult to get the media to write about a company’s desire to grow when there is no presence in that market. With this being the case, we needed to think outside of the box to create a story of interest.