Work After A
with Rachael Ellison
“Forget about moving in
a straight line.”
It’s a Journey Not a Job
Work-Life As We
You are your last job title +/-
Network with old colleagues,
Resume tells your past & can
predict your career future
In Practice: What’s
•What do you
want/like to do?
•What role best suits
•What type of
organization will be
the best match?
•What do I need to
make for my family?
•Cost benefit analysis?
• List consulting gigs,
• Use the STAR
11726 San VicenteBoulevard • LosAngeles, CA 90049 • 310-555-1234 E-mail: firstname.lastname@example.org
Objective To contributestrong leadership and interpersonal skills, aswell ashighly applicableexperience,
to your firm in amarketing-management capacity
Goal-driven professional with 10 yearsof significant, progressivemarketing experienceand expertisethat is
highly applicableto marketing-management, including ability to deliver superior, personalized client service,
cultivatestrong businessrelationships, makereal-timedecisions, and resolveissuesin away that propels
innovation and growth.
Excellent team player who listens, thriveson collaborating with diversely talented team members, and
integratestheir divergent thoughts, opinions, and perspectivesinto meaningful action.
Highly effectiveverbal and written communicator who isfluent in both English and Spanish.
Energetic, competitiveachiever who can inspireand motivateteam members, successfully managemultiple
priorities, and perform under pressurein afast-paced, rapidly changing environment.
Visionary and global thinker who isdegreed in management and adept at training, developing, counseling,
and coaching team membersand clients.
Computer-proficient performer with expertisein MSWindows95, 98, NT, 2000 Pro, XP, MSOffice97,
2000, XP (Word, Excel, PowerPoint, Access, Outlook), MSInternet Explorer, AdobeAcrobat, and Quicken.
Highlightsof Professional Experience and Accomplishments
All experienceattainedduringcareer withStover MartinBank, 1993 toPresent
E-Commerce ~ Web Marketing
Tapped emerging market of PC and Internet usersby simplifying approach and training on complex
electronic-payment products, persuading management, and restructuring risk parameters.
Designed and changed Web sites; created interactiveWeb demosfor product launches.
Participated on coreteam that delivered first-in-market Internet Automated Clearing House(ACH)
Marketing ~ Marketing Communications
Oversaw strategic marketing planning of eight electronic-payment productsthat generated $10+ million in
revenue; focused on commercial banking customers, including Fortune500 companies, aswell asretail and
Implemented pricing strategies, costing models, and waysto bundleproductsprofitably; madeprofitability
and pricing review recommendations.
Conducted competitor and market research; developed strategiesto convert other banks’ customersto
Stover Martin productswhen Stover Martin bought thosebanks.
Optimized departmental advertising budgetsand consistently developed marketing plansto implement
projectseffectively; designed marketing materials, including salesbrochures, user guides, training materials,
Collaborated with advertising vendorsfor product launchesto writecustomer-focused product
Created and/ or oversaw all product-launch internal training materials, presentations, memoranda, and
marketing/ salesinformation, including memos, masse-mails, and teleconferences.
Streamlined marketing materialsfor productsmanaged, providing automated mechanism for delivery that
ensured consistent brand image.
Successfully launched small-businessproduct bundles, amarketing initiativethat targeted small-business
clientswith cash-management services, including training salesforceof 200+.
Developed target marketing lists/ call listsfor salesforcethrough information gathering and databasemining.
Designed and implemented new salesproduct information catalog.
CRAFT EXPERIMENTS In Practice:
Job Status: 4 years out of F/T, project work only, 4 yr old
Background: Journalism, Corporate Writing
“old-world media skills in a new-media era”
“Work is extremely important to my self-esteem.”
Experiment: Explore the digital domain/start up culture
Case StudyCRAFT EXPERIMENTSCRAFT EXPERIMENTS
• Meet other parents
• Join Meet-ups
• Continuing education
• Take on local projects
• Find consulting
• Explore: Twitter,
• Present: Linked In,
• Connect: Contactually
Before: IRIS SARAH
Job Status: Laid off from start
up, varied resume
Out of work for 9
Background: Reporter, Copy
Helped son with
“I don’t know what I
want to be doing and
have no confidence
that I could get it.”
“I am unqualified for
any job. Out of work
so long, basically
Case Studies: A Tale
of 2 Moms
Case Studies: A
Tale of 2 Moms
After: IRIS SARAH
Actions Online presence
based on interest
Identified her key
& community builder
Results Recruited for and
position at new
Title and salary
Questions to Ask Yourself
• What motivates/excites
• What do I want to
• What tasks, roles,
• What strengths/skills
am I most proud of?
• How does my total life
experience give me a
Questions About Others
• What challenges are
• How can my background
and experience help them
to overcome their
• How can I deliver
value to the people I want
to work with?
• How can I speak directly
to their concerns about
the resume/skill gap?
A compelling story can be woven together
by connecting defining moments.
I’ll be the case study.
(new & old)
• Do your research
• Don’t apologize for
gaps, talk about value
• Connect the dots
• Growth mindset vs Fixed
• Parents have an advantage in the new
• Practice reinvention
– Small steps and deep shifts in perspective
• Craft Experiments
– Follow your interests in task, role, context
• Shift Connections-
– Your best resources are pushing the next swing.
• Forget about straight line
Thank You! Questions?
Learn more at Rachaelellison.com