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  1. 1. Gap Returning to Work After A Break with Rachael Ellison @reworkingparent Presented by “Forget about moving in a straight line.” -Herminia Ibarra, Working Identity
  2. 2. Change Your Mindset
  3. 3. Parenthood as Asset • Surveyed 100s of working parents. Parenthood helps them: • Minimize distractions • Manage staff and clients • Increase productivity & efficiency • Prioritize effectively • Creative Problem Solving
  4. 4. Write it down.
  5. 5. It’s a Journey Not a Job Work-Life As We Know It You are your last job title +/- Network with old colleagues, industry contacts Resume tells your past & can predict your career future (RE)working Parenthood Craft Experiments Shift Connections Make Sense
  7. 7. In Practice: What’s important now? Best possible position for you Task •What do you want/like to do? Role •What role best suits you strengths? Context •What type of organization will be the best match? Flexibility •Working hours •Commute time •Coverage needed Income •What do I need to make for my family? •Cost benefit analysis? CRAFT EXPERIMENTS
  8. 8. Include Past Experiments: • List consulting gigs, volunteer opportunities and other projects • Use the STAR method (Situation, Task, Accomplishments, Results) Corinna Anton 11726 San VicenteBoulevard • LosAngeles, CA 90049 • 310-555-1234 E-mail: Objective To contributestrong leadership and interpersonal skills, aswell ashighly applicableexperience, to your firm in amarketing-management capacity Professional Profile Goal-driven professional with 10 yearsof significant, progressivemarketing experienceand expertisethat is highly applicableto marketing-management, including ability to deliver superior, personalized client service, cultivatestrong businessrelationships, makereal-timedecisions, and resolveissuesin away that propels innovation and growth. Excellent team player who listens, thriveson collaborating with diversely talented team members, and integratestheir divergent thoughts, opinions, and perspectivesinto meaningful action. Highly effectiveverbal and written communicator who isfluent in both English and Spanish. Energetic, competitiveachiever who can inspireand motivateteam members, successfully managemultiple priorities, and perform under pressurein afast-paced, rapidly changing environment. Visionary and global thinker who isdegreed in management and adept at training, developing, counseling, and coaching team membersand clients. Computer-proficient performer with expertisein MSWindows95, 98, NT, 2000 Pro, XP, MSOffice97, 2000, XP (Word, Excel, PowerPoint, Access, Outlook), MSInternet Explorer, AdobeAcrobat, and Quicken. Highlightsof Professional Experience and Accomplishments All experienceattainedduringcareer withStover MartinBank, 1993 toPresent E-Commerce ~ Web Marketing Tapped emerging market of PC and Internet usersby simplifying approach and training on complex electronic-payment products, persuading management, and restructuring risk parameters. Designed and changed Web sites; created interactiveWeb demosfor product launches. Participated on coreteam that delivered first-in-market Internet Automated Clearing House(ACH) Origination. Marketing ~ Marketing Communications Oversaw strategic marketing planning of eight electronic-payment productsthat generated $10+ million in revenue; focused on commercial banking customers, including Fortune500 companies, aswell asretail and small-businesscustomers. Implemented pricing strategies, costing models, and waysto bundleproductsprofitably; madeprofitability and pricing review recommendations. Conducted competitor and market research; developed strategiesto convert other banks’ customersto Stover Martin productswhen Stover Martin bought thosebanks. Optimized departmental advertising budgetsand consistently developed marketing plansto implement projectseffectively; designed marketing materials, including salesbrochures, user guides, training materials, and onlinedemos. Collaborated with advertising vendorsfor product launchesto writecustomer-focused product brochures/ letters. Created and/ or oversaw all product-launch internal training materials, presentations, memoranda, and marketing/ salesinformation, including memos, masse-mails, and teleconferences. Streamlined marketing materialsfor productsmanaged, providing automated mechanism for delivery that ensured consistent brand image. Successfully launched small-businessproduct bundles, amarketing initiativethat targeted small-business clientswith cash-management services, including training salesforceof 200+. Developed target marketing lists/ call listsfor salesforcethrough information gathering and databasemining. Designed and implemented new salesproduct information catalog. CRAFT EXPERIMENTS In Practice: Resume Tip
  9. 9. DARIA Job Status: 4 years out of F/T, project work only, 4 yr old son Background: Journalism, Corporate Writing “old-world media skills in a new-media era” Most common thought: “Work is extremely important to my self-esteem.” Experiment: Explore the digital domain/start up culture Case StudyCRAFT EXPERIMENTSCRAFT EXPERIMENTS
  10. 10. In Practice: SHIFT CONNECTIONS Offline Networking: • Meet other parents • Join Meet-ups • Continuing education • Take on local projects • Find consulting opportunities
  11. 11. Online Networking • Explore: Twitter, LinkedIn Groups • Present: Linked In, About Me • Connect: Contactually In Practice: SHIFT CONNECTIONS
  12. 12. In Practice: SHIFT CONNECTIONS
  13. 13. In Practice: “Resume” Tips LinkedIn Essentials: • Headline • Summary (Objective) • Skills & Endorsements • Recommendations • Projects • Groups SHIFT CONNECTIONS
  14. 14. Before: IRIS SARAH Job Status: Laid off from start up, varied resume Out of work for 9 years Background: Reporter, Copy writer, Advertising Education/ Helped son with special needs Most common thought: “I don’t know what I want to be doing and have no confidence that I could get it.” “I am unqualified for any job. Out of work so long, basically unemployable. “ Case Studies: A Tale of 2 Moms SHIFT CONNECTIONS
  15. 15. Case Studies: A Tale of 2 Moms SHIFT CONNECTIONS After: IRIS SARAH Actions Online presence based on interest Made online connections Identified her key strengths: advocate & community builder Alerted network Results Recruited for and obtained online Creative Director position at new agency Title and salary bump Development officer for community private school
  16. 16. Make Sense Make Sense In Practice: Questions to Ask Yourself • What motivates/excites me? • What do I want to learn? • What tasks, roles, contexts appeal? • What strengths/skills am I most proud of? • How does my total life experience give me a unique competitive advantage?
  17. 17. Make Sense Make Sense In Practice: Questions About Others • What challenges are potential employers/colleagues facing? • How can my background and experience help them to overcome their challenges? • How can I deliver tremendous, measurable value to the people I want to work with? • How can I speak directly to their concerns about the resume/skill gap?
  18. 18. In Practice: Story Telling A compelling story can be woven together by connecting defining moments. I’ll be the case study. Make Sense
  19. 19. Case Study: RachaelOrganizational Development Practitioner- Work- Life Research •My background Motherhood •Defining moment Crafted Experiments •Work-life Coaching? Shifted Connections •Reaching out to contacts (new & old) Making Sense •Career strategy for parents •Work Life strategy for organizations. Make Sense
  20. 20. • Do your research • Authentic/engaging story • Don’t apologize for gaps, talk about value add • Connect the dots confidently In Practice: Interview Tips Make Sense
  21. 21. Conclusion • Growth mindset vs Fixed • Parents have an advantage in the new economy • Practice reinvention – Small steps and deep shifts in perspective • Craft Experiments – Follow your interests in task, role, context • Shift Connections- – Your best resources are pushing the next swing. • Forget about straight line
  22. 22. Thank You! Questions? Learn more at and