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My presentation slides from the NCWIT Summit in May 2014. "Learn from cold, hard case studies as we explore the best (and worst!) practices when creating a social media campaign. We'll explore everything from ideation to how to choose the right platform(s), incentives, timing (launch and length of the campaign), how to choose and achieve your specific goals, marketing the campaign, and much more. Leave with a solid checklist that will guide you through building a valuable social media campaign from start to finish, no matter how big or small your brand is."