SEO, PPC & analyticsLocated in 1870’s NoLibs church~45 employees & growingGA TC
Don’t need to do all 21, but here are 21 actions you can take today
----- Meeting Notes (6/28/12 06:51) -----example - on-site, on social
Tons of goals = overwhelming. Affects our reports in GA.Higher combined conversion rate – site, indivkws, landing pages… Is bad
.. Is also bad!Signing up for newsletters, downloading PDFs, and reading reviews may not generate immediate revenue, but could lead to a later sale.
Can add values to each goal in GA. Easy, pulls through to many reports to show worth of traffic - $ index & per visit goal value
Create goals in GA using the Thank You page of your actions
Adore Chrome plugin Analytics Helper. Adds a little green bubble to any page with GA code and tells you basic information about the code. Use this as you're browsing your site for a quick check to make sure the GA code is in place.
Want to tag all of the URLs used in our marketing efforts to get this data to come into GA.
Quick overview of what tagging could look like. Google made us an easy tool to do this
What twitter looks like in GA if not tagged. Tag your stuff, give the right marketing efforts credit.
Social plugins – on-site interactions with socialLiked it, +1'd it, shared it
ShareThis – easy. AddThis – needs one extra line of code.Simple to set up with AddThis or ShareThisGoogle +1 tracks automatically
How many visitscame to the site? Look at this hourly/daily/weekly/monthly
Did people take the actions we expected & wanted them to take?
Look at everything already mentioned by individual traffic sources – visits, conversions, bounce rate
Different traffic sources; different social mediaPlot rowsHow does x compare to y?Previously, needed to create advanced segments to answer
Plot rows – how does x compare to y?
Set it & forget it
Set them to email you / othersShare Cutroni dashboard
For each group / purpose, based on needs
Justin Cutroni dashboard
Set your dashboards to email the right people at the right times
Social triggersUse to test your campaign taggingSee how social or other marketing efforts are pushing traffic = know when to re-engage users w/ content
30 day window
Social plugins (or proper tagging) will get you these reports
Use to visualize & quickly find insights about how visitors flow through siteCompare to other types of traffic
Depending on tagging, may need to use different settings.Set this up, then schedule it to email you!
Reporting on raw # of tweets? Break it down by their influence.Use Topsy to find & reach out to influential people sharing your link
21 Actions to Analyze or Inform Social Media @rachaelgerson
@rachaelgersonSEER Interactive The Search ChurchGA Top ContributorTech geekData junkie
Tag your links Campaign Medium Ex. Email, Paid Search http://www.yoursite.com/?utm_source=new&utm_medium=email&utm_campaign=q1 Campaign Name Campaign Source Name of promotion Ex. Search engine, Newsletter name or campaign
Tag your linkshttp://www.seerinteractive.com/?utm_source=newsletter&utm_medium=email&utm_campaign=june
Tag your linkshttp://www.seerinteractive.com/?utm_source=newsletter&utm_medium=email&utm_campaign=june http://bit.ly/june-news
Tag your links t.co twitter.com api.twitter.com mobile.twitter.com hootsuite.com tweetchat.com tweetdeck.com tweetgrid.com twittergadget.com
Set up alerts Get notifications when site behavior changes
Sample alert recipes Bounce Rate – is greater than x% Visits – is less than 1
Sample alert recipes Goal Conversions – Increase or Decrease [x% or x] from previous day / week Visits from [Medium, Source, Keyword, etc.] – Increase or Decrease [x% or x] from previous day / week