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#SearchChurch Presentation - August 15, 2013
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#SearchChurch Presentation - August 15, 2013

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  • Search ChurchSEO, analyticsGA TC
  • Set it & forget it
  • Set it & forget it
  • Set them to email you / othersShare Cutroni dashboard
  • For each group / purpose, based on needs
  • Justin Cutroni dashboard
  • Set your dashboards to email the right people at the right times
  • Social triggersUse to test your campaign taggingSee how social or other marketing efforts are pushing traffic = know when to re-engage users w/ content
  • Depending on tagging, may need to use different settings.Set this up, then schedule it to email you!
  • Student, Mentor, Non-Profit Organization
  • Transcript

    • 1. Getting Involved in Your Analytics @rachaelgerson #searchchurch
    • 2. @rachaelgerson #searchchurch About
    • 3. @rachaelgerson #searchchurch About Laurel House Laurel House is dedicated to the vision of ending domestic violence in each life, home, and community.
    • 4. @rachaelgerson #searchchurch Lots of links Will share presentation at the end
    • 5. @rachaelgerson #searchchurch Marketer versus Analyst
    • 6. @rachaelgerson #searchchurch Anyone disagree?? “We should analyze our data!”
    • 7. @rachaelgerson #searchchurch Marketers are all in the same boat Know the promise of what data can do Would love to know what’s happening on site Wants to make data-driven decisions Have a few big problems
    • 8. @rachaelgerson #searchchurch The biggest problems
    • 9. @rachaelgerson #searchchurch The biggest problems
    • 10. @rachaelgerson #searchchurch My goal for today Help you start analyzing your data
    • 11. Set KPIs and goals Action 1
    • 12. Set KPIs & Goals @tgwilson
    • 13. Cover basic GA needs Action 2
    • 14. @rachaelgerson #searchchurch Profiles Filters Set up the goals Code setup & customization Make sure basic GA needs are covered
    • 15. Create custom reports Action 3
    • 16. From scratch or use regular reports as the base
    • 17. Set reports to email regularly Action 4
    • 18. Set reports to email regularly
    • 19. Create dashboards Action 5
    • 20. Create dashboards
    • 21. Create dashboards bit.ly/justins-social-db
    • 22. Create dashboards
    • 23. Set up alerts Action 6
    • 24. @rachaelgerson #searchchurch Real example
    • 25. Set up alerts Get notifications when site behavior changes
    • 26. Sample alert recipes Bounce Rate – is greater than x% Visits – is less than 1
    • 27. Sample alert recipes Goal Conversions – Increase or Decrease [x% or x] from previous day / week Visits from [Medium, Source, Keyword, etc.] – Increase or Decrease [x% or x] from previous day / week
    • 28. Take credit for your marketing efforts Action 7
    • 29. @rachaelgerson #searchchurch moz.com/blog/why-google- analytics-tagging-matters- whiteboard-friday Tagging Matters
    • 30. @rachaelgerson #searchchurch “Tagging” http://www.yoursite.com/?utm_source=google&utm_medium=ppc&utm_campaign=q1 Campaign Source Ex. Search engine, Newsletter name Campaign Name Name of promotion or campaign Campaign Source Ex. Email, Organic, Referral Bundle of resources on how to tag: bit.ly/how-to-tag
    • 31. @rachaelgerson #searchchurch Google’s URL builder bit.ly/url-builder
    • 32. @rachaelgerson #searchchurch Quick tag with templates bit.ly/chrome-url-builder
    • 33. Utilize real-time reports for testing Action 8
    • 34. Utilize real-time reports
    • 35. Utilize real-time reports Test campaign tagging http://www.demo.com/?utm_source=twitter &utm_medium=referral&utm_campaign=test
    • 36. Don’t focus on keywords Action 9 Keywords
    • 37. @rachaelgerson #searchchurch Don’t focus on organic search keywords Keywords for me = Pie charts for Tim
    • 38. @rachaelgerson #searchchurch Don’t focus on organic search keywords Look familiar?
    • 39. @rachaelgerson #searchchurch Instead? Focus on landing pages
    • 40. Evaluate acquisition reports Action 10
    • 41. @rachaelgerson #searchchurch Evaluate acquisition reports Source Medium Campaign Landing pages Evaluate by behavior, not just visits!
    • 42. @rachaelgerson #searchchurch Always dig deeper Which Traffic Sources Convert Best? % of Total Goal Completions
    • 43. Watch your 404 pages Action 11
    • 44. Watch your 404 pages
    • 45. Watch browsers & devices Action 12
    • 46. @rachaelgerson #searchchurch Browsers & devices Conversion & bounce rates by browsers & versions Conversion & bounce rates by devices Browsers as indicators of bad traffic
    • 47. Get some help Action 13
    • 48. @rachaelgerson #searchchurch Get some help Idea from @michelejkiss INTERNS!
    • 49. @rachaelgerson #searchchurch Turn the interns loose on your data Watch the fun that ensues
    • 50. Follow the money Action 14
    • 51. @rachaelgerson #searchchurch Follow the money For everything we’ve talked about, prioritize based on where your marketing dollars are going.
    • 52. Utilize community resources Action 15
    • 53. @rachaelgerson #searchchurch GA Conversion University google.com/analytics/iq.html Options
    • 54. @rachaelgerson #searchchurch GA Setup Checklist google.com/analytics/learn/setupchecklist.html
    • 55. @rachaelgerson #searchchurch GA Help support.google.com/analytics /
    • 56. @rachaelgerson #searchchurch GA Community Forum productforums.google.com/forum/#!forum/analytics
    • 57. @rachaelgerson #searchchurch Analysis Exchange webanalyticsdemystified.com/ae/
    • 58. @rachaelgerson #searchchurch Twitter #measure #googleanalytics
    • 59. @rachaelgerson #searchchurch Twitter – bit.ly/direct-wrong
    • 60. @rachaelgerson #searchchurch Philly WAW webanalyticsdemystified.com/wednesday/list.asp? event_city=Philadelphia
    • 61. @rachaelgerson #searchchurch Philly DAA digitalanalyticsassociation.org/?page=chapter_philly @phillyDAA October 22, 2013 – Philly DAA Symposium Register now!! $25 for members, $75 for non-members
    • 62. @rachaelgerson #searchchurch Get Involved With the analytics community With your own data
    • 63. @rachaelgerson #searchchurch Questions? Thank you!