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#SearchChurch Presentation - August 15, 2013
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#SearchChurch Presentation - August 15, 2013

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  • Search ChurchSEO, analyticsGA TC
  • Set it & forget it
  • Set it & forget it
  • Set them to email you / othersShare Cutroni dashboard
  • For each group / purpose, based on needs
  • Justin Cutroni dashboard
  • Set your dashboards to email the right people at the right times
  • Social triggersUse to test your campaign taggingSee how social or other marketing efforts are pushing traffic = know when to re-engage users w/ content
  • Depending on tagging, may need to use different settings.Set this up, then schedule it to email you!
  • Student, Mentor, Non-Profit Organization

#SearchChurch Presentation - August 15, 2013 #SearchChurch Presentation - August 15, 2013 Presentation Transcript

  • Getting Involved in Your Analytics @rachaelgerson #searchchurch
  • @rachaelgerson #searchchurch About
  • @rachaelgerson #searchchurch About Laurel House Laurel House is dedicated to the vision of ending domestic violence in each life, home, and community.
  • @rachaelgerson #searchchurch Lots of links Will share presentation at the end
  • @rachaelgerson #searchchurch Marketer versus Analyst
  • @rachaelgerson #searchchurch Anyone disagree?? “We should analyze our data!”
  • @rachaelgerson #searchchurch Marketers are all in the same boat Know the promise of what data can do Would love to know what’s happening on site Wants to make data-driven decisions Have a few big problems
  • @rachaelgerson #searchchurch The biggest problems
  • @rachaelgerson #searchchurch The biggest problems
  • @rachaelgerson #searchchurch My goal for today Help you start analyzing your data
  • Set KPIs and goals Action 1
  • Set KPIs & Goals @tgwilson
  • Cover basic GA needs Action 2
  • @rachaelgerson #searchchurch Profiles Filters Set up the goals Code setup & customization Make sure basic GA needs are covered
  • Create custom reports Action 3
  • From scratch or use regular reports as the base
  • Set reports to email regularly Action 4
  • Set reports to email regularly
  • Create dashboards Action 5
  • Create dashboards
  • Create dashboards bit.ly/justins-social-db
  • Create dashboards
  • Set up alerts Action 6
  • @rachaelgerson #searchchurch Real example
  • Set up alerts Get notifications when site behavior changes
  • Sample alert recipes Bounce Rate – is greater than x% Visits – is less than 1
  • Sample alert recipes Goal Conversions – Increase or Decrease [x% or x] from previous day / week Visits from [Medium, Source, Keyword, etc.] – Increase or Decrease [x% or x] from previous day / week
  • Take credit for your marketing efforts Action 7
  • @rachaelgerson #searchchurch moz.com/blog/why-google- analytics-tagging-matters- whiteboard-friday Tagging Matters
  • @rachaelgerson #searchchurch “Tagging” http://www.yoursite.com/?utm_source=google&utm_medium=ppc&utm_campaign=q1 Campaign Source Ex. Search engine, Newsletter name Campaign Name Name of promotion or campaign Campaign Source Ex. Email, Organic, Referral Bundle of resources on how to tag: bit.ly/how-to-tag
  • @rachaelgerson #searchchurch Google’s URL builder bit.ly/url-builder
  • @rachaelgerson #searchchurch Quick tag with templates bit.ly/chrome-url-builder
  • Utilize real-time reports for testing Action 8
  • Utilize real-time reports
  • Utilize real-time reports Test campaign tagging http://www.demo.com/?utm_source=twitter &utm_medium=referral&utm_campaign=test
  • Don’t focus on keywords Action 9 Keywords
  • @rachaelgerson #searchchurch Don’t focus on organic search keywords Keywords for me = Pie charts for Tim
  • @rachaelgerson #searchchurch Don’t focus on organic search keywords Look familiar?
  • @rachaelgerson #searchchurch Instead? Focus on landing pages
  • Evaluate acquisition reports Action 10
  • @rachaelgerson #searchchurch Evaluate acquisition reports Source Medium Campaign Landing pages Evaluate by behavior, not just visits!
  • @rachaelgerson #searchchurch Always dig deeper Which Traffic Sources Convert Best? % of Total Goal Completions
  • Watch your 404 pages Action 11
  • Watch your 404 pages
  • Watch browsers & devices Action 12
  • @rachaelgerson #searchchurch Browsers & devices Conversion & bounce rates by browsers & versions Conversion & bounce rates by devices Browsers as indicators of bad traffic
  • Get some help Action 13
  • @rachaelgerson #searchchurch Get some help Idea from @michelejkiss INTERNS!
  • @rachaelgerson #searchchurch Turn the interns loose on your data Watch the fun that ensues
  • Follow the money Action 14
  • @rachaelgerson #searchchurch Follow the money For everything we’ve talked about, prioritize based on where your marketing dollars are going.
  • Utilize community resources Action 15
  • @rachaelgerson #searchchurch GA Conversion University google.com/analytics/iq.html Options
  • @rachaelgerson #searchchurch GA Setup Checklist google.com/analytics/learn/setupchecklist.html
  • @rachaelgerson #searchchurch GA Help support.google.com/analytics /
  • @rachaelgerson #searchchurch GA Community Forum productforums.google.com/forum/#!forum/analytics
  • @rachaelgerson #searchchurch Analysis Exchange webanalyticsdemystified.com/ae/
  • @rachaelgerson #searchchurch Twitter #measure #googleanalytics
  • @rachaelgerson #searchchurch Twitter – bit.ly/direct-wrong
  • @rachaelgerson #searchchurch Philly WAW webanalyticsdemystified.com/wednesday/list.asp? event_city=Philadelphia
  • @rachaelgerson #searchchurch Philly DAA digitalanalyticsassociation.org/?page=chapter_philly @phillyDAA October 22, 2013 – Philly DAA Symposium Register now!! $25 for members, $75 for non-members
  • @rachaelgerson #searchchurch Get Involved With the analytics community With your own data
  • @rachaelgerson #searchchurch Questions? Thank you!