Whether you’re in house, agency, soloNeed good data to make good business decisions
Reported based on inaccurate or incomplete informationLast report was awesome, then realized issue
Once we make mistakes like this, it’s hard to get the boss / client’s trust in your future #s. Focus on how we can avoid these mistakes in the future.
Many of these issues can be solved with common sense, as long as people are aware of the issues. If we don’t solve now, we won’t have accurate, actionable data to actually do the analysis.
Whoever does your GA setup (you or someone else)…
Two pageviews for each page actually viewed. Bounce rate near 0. 3 easy steps to find out.
Single domain, give yourself a +1. It’s a freebie
Not setting up your code properly will result in not tracking users across the sites. You may see self-referring traffic.
Great advanced filter to show full domain in GA, rather than just info after domain. ----- Meeting Notes (6/5/12 08:01) -----This is 1 of many filters I posted to customreportsharing.com (JW's site) & linked to @ end of preso.
If GA is primary & you’re not using ecommerce tracking, your reporting isn’t as robust & accurate as it could be
Our visits have very different behaviors from our customers’. We don’t want the data from our visits to skew the rest of the information.
… with a simple IP exclude filter
Whether unintentionally or maliciously, other site is using your code.
Why an issue? GA will report on each of these separately – separate bounce rate, visits, conversions, etc. We want this info combined!
Don’t say, but have available:If your site already forces URIs to be lowercase, can skip this filterCan also be used for Hostname
Want to tag all of the URLs used in our marketing efforts to get this data to come into GA. Google made us an easy tool to do this
Otherwise paid search traffic could come in looking like organic. Make sure you’re tagging properly to give credit to the right marketing effort.
Luckily GA & AdWords play nicely together. Access to more data. Autotagging.
Also have a filter that can automatically pair this information for us.
THIS we can report on
Everything else was overlooked. This section is things someone wrong.
Solution: Multiple profiles
Never add anything to this profile that hasn’t been thoroughly tested
Used to have FF plugin. Saved lots of time. Awesome guys at Google heard about item on wishlist to clone a profile. So excited they’re letting me share - the profile cloning functionality is coming soon! How often do we actually get a sneak peek into what's coming? Tedious… Google’s listening to users’ feedback. End in site.
Hard ? to ask, but don’t want to look stupid by not understanding how something actually works
Anyone here ever see 3 different goals set up in GA with the exact same numbers?
Not a data issue, but how embarrassing is it to lose access to your own data?
Know who your Admin are. Lots of ?s on who’s the admin, what’s my login info.If they leave the company, remove their access
But don’t go overboard. If you have 30 admin, that’s 30 ppl w/ access to mess up or delete your data.
Transcript of "Hardcore Analytics - How to Avoid Getting Embarrassed by Dirty Data"
How to avoid gettingembarrassed by dirty data @rachaelgerson
@rachaelgersonSEER Interactive The Search ChurchGA Top ContributorTech geekData junkie
Use Screaming Frog to check for code screamingfrog.co.uk/seo-spider/
Already scanned site in last month?Know your GA code’s on every page? +1
Tip: Make sure GA code is alsoon 404 and internal site search result pages!
Question 2Do you have more than oneset of the same GA code?
1) Look for pages with amazing bounce rates Standard > Content > Site Content > Landing Pages
How to find 2) Open the source code for these pages 3) Search for ga.js
How to find You should only find one instance with the same UA! 2 If only 1, +1
Question 3Do you have more than 1 domainor a domain + subdomain?
What’s your site? Single Domain: www.seerinteractive.com 1 Domain + Subdomain: www.seerinteractive.com and blog.seerinteractive.com Multiple Domains: www.seerinteractive.com and www.thesearchchurch.com
Multiple domains / subdomainsmeans you need different GA code
Find it in GA Oh noes seerinteractive.com Traffic Sources > Sources > Referrals
If you have multiple domains orsubdomains, check source code+1 if GA code contains a line with _gaq.push([_setDomainName
Filter to show full domain in GA If using filter, +1
Final Report Card GA code – every page Tagging paid search Only 1 set of same UA Brand vs Non-Brand Domain / Subdomain Raw Data profile Using ecomm tracking Test profile Exclude Internal Understand GA Hostname Account access Capitalization Extra – Domain filter Tagging marketing
Report Card Grades A+ 13 points A 11-12 points B 9-10 points C 7-8 points D 5-6 points F 4 or lower