Loving the New GA @rachaelgerson
Rachael Gerson • Google Analytics Top Contributor • Analytics @ SEER Interactive, reformed SEO                            ...
@rachaelgerson, not @rachelgerson
@seerinteractive@SEERinteractiveCelebrating 10 yearsSEO, PPC & Analytics                       5
Our Goal • Exposure to new features                              6
Our Plan • New features, reports   – How to access   – Brief overview • GA “hacks” • Q&A                           7
Timeline                 March 17, 2011   Google shared new GA with GAUGE attendees                 April 20, 2011    New ...
Are We Over the Hate?                        9
“New” GA is: • Easy to use • Intuitive • Fun                 10
“New” GA Rocks • Is easy to use • Is intuitive • Rocks                    11
GA Sign In – SO MANY RESOURCES!!!                                    12
Navigation – Old Version              Best Thing: Overview                                     13
Navigation             14
Navigation                                                  Quick access to settings                     Search & select f...
Search Usability Update • Searching in menus   – For reports   – For profiles                          16
Navigation                                     Admin Settings  Not a link               Home   Most reports       Custom R...
Side Navigation • Reports dont populate until deeper navigation   link clicked                     Expand & collapse      ...
Date Selection • Can still select month • Typing date is easier now • Can’t select week                               19
Compare Different Time Periods • Month Over Month                                 20
Compare Different Time Periods • Year Over Year                                 21
Keyword Clouds                 22
Report Layouts – Term Cloud                              23
Can Also Visualize By: • Conversion Rate • Bounce Rate • Individual Goal Completions                                 24
Compare Performance                      25
Compare Performance – Plot Rows • How does x compare to y? • Previously, needed to create advanced segments   to answer   ...
Compare Performance – Plot Rows                                  27
Compare Performance – Plot Rows                                  28
How Do I See HowBrowsers or Devices    Perform?                      29
Know What Your Visitors Use – Browser • Make sure your site can convert on all of the   browsers that drive traffic!      ...
Know What Your Visitors Use – Browser                                        31
Browser Size – In-Page Analytics                                   32
Why Should You Care?                       33
@rachaelgerson                 34
How Does Mobile   Perform?                  35
Mobile Reporting • Use reports to figure out:   – How site performs on different mobile products or     brands   – Mobile ...
Mobile Reporting • How to access                   37
Mobile Reporting • Overview                   38
Mobile Reporting • Device reports                    39
Should I Make a Mobile Site? • Do you already get mobile traffic? • How do visits for mobile compare to desktop? • Let the...
How Can I Track    File Downloads,Interaction with Videos   or Dynamic Sites?                          41
Event Tracking • To get goals for these actions previously, needed   to use virtual pageviews  _gaq.push([_trackPageview, ...
How to Access Event Tracking • Event Tracking                               43
Event Reports • Can view top pages with events                                    44
Event Tracking • Setting up events as goals                                45
Always Segment • “Analyzing data in aggregate is a crime against   humanity.”                                             ...
So… How Do I Segment?                        47
Biggest Problem With Segments – Old Version • 3 segments + all traffic = skewed graphs                                    ...
Now Apply Up To Four Segments                                49
Apply Several Default Advanced Segments                                          50
Apply Several Default Advanced Segments                     • Will start getting data                       broken out by ...
Is One Segment Skewing the Others? • Turn off segments individually                                     52
Caveat About Segmenting Traffic • Data sampling (grrr)                                  53
Minimize the Impact of Sampling • Always Choose Higher Precision                                    54
Test & Preview Segments Before Applying                                          55
Want to Apply to ALL Profiles? • Pick which profiles to share advanced segments   with                                    ...
Sharing Advanced Segments                            57
Sharing Advanced Segments                            58
Where Do PeopleClick on My Site?                    59
What Was the Biggest Problem?                                60
In-Page Analytics  •                    61
In-Page Analytics • Updates:   – Number of times link appears on page   – Color coding for bubbles   – Fading site to focu...
Don’t Forget • Advanced Segments can be applied                                      63
Attribution    First click attribution               vs    Last click attribution                              64
Multi-Channel Funnel Reports                      Referral     Organic Search           Direct                            ...
Assisted Conversions                       66
Top Conversion Paths                       67
Time Lag • Use for paid search                         68
Path Length in Interactions                              69
Segment Everything • Conversion segments                         70
Keep in mind • 30 day view • Won’t match the rest of GA • Goals need to be set up & have values                           ...
How Do VisitorsEngage With Social Media      On My Site?                           72
Social Reports                 73
Social Reports • Google’s goal with social media reports:    – Bridge the gap between social media & the business      met...
Social Reports – Social Value                                75
Social Reports – Network Driving Traffic • Which social networks drive traffic?                                           76
Social Reports – Shared URL • Which pages are being shared socially?                                            77
Social Reports – Activity streams • What are people saying about your site?                                             78
Social Reports – Conversions From Social • Which social networks convert?                                           79
Social Source & Action • Which social actions are they taking?                                           80
Pages Driving Social Actions • Which pages drive the social actions?                                           81
Social Visitors Flow                       82
Set Up Social Plugins                        83
Social Media Traffic Doesn’t Need to Convert • “First click attribution more accurately captures   the impact of social me...
Social – Assisted vs Last Click                                  85
Content Experiments                      86
“Content Experiments” • Formerly Google Website Optimizer • A/B test different versions of a page                         ...
Compare Version Performance                              88
Remarketing • Anyone ever have this happen?                                   89
Remarketing              90
Remarketing              91
Remarketing              92
Remarketing              93
Remarketing              94
Remarketing              95
Tag Management                 96
GA App for Android                     97
Report Freshness • Reports are run, then cached • Can be refreshed • “Report generated” shows up below reports • Why shoul...
Flow Visualization                     99
Flow Visualization • Use to visualize & quickly find insights about   how visitors flow through site                      ...
Flow Visualization • See where are visitors dropping out of funnel • Drill deeper with segments                           ...
Flow Visualization • Main difference between Visitors Flow & Goal   Flow   – Goal Flow report only uses steps configured i...
Stats on Site Speed 40% of people abandon a site that takes more than 3 seconds to load A 1 second delay can result in a 7...
Site Speed “If you thought users would leave your site in a    blink of an eye, you would be wrong. Theyll    leave even f...
Site Speed Analytics Report • So, how quickly does my site load?                                        105
Site Speed Analytics Report • Measure Site Usage & Technical data related to   page load time                             ...
Site Speed Analytics Report • Evaluate Performance for different time buckets   & regions                                 ...
Site Speed Analytics Report • How to set up – At launch, needed:        _gaq.push([_trackPageLoadTime]); • Now automatic  ...
Site Speed Analytics Report • Uses for Site Speed Reports    –   Which landing pages are slowest?    –   Which campaigns c...
Who Here UsesWebmaster Tools?                   110
Webmaster Tools Integration • Need to connect GA with Webmaster Tools first • Data from Webmaster Tools:   – Queries   – L...
Webmaster Tools Integration • Not 100% accurate. Use for trends. • Data from Webmaster Tools:   – Impressions   – Clicks  ...
Webmaster Tools Integration • View Property from Traffic Sources > SEO > Geo   Summary > Google Property                  ...
Webmaster Tools Integration • SEO reports are not organic traffic!                                          114
Google Analytics Real-Time • How can I know whats happening on my site   right now?                                       ...
Google Analytics Real-Time                             116
Google Analytics Real-Time • Use Real-Time to View:   – Top referrals   – Traffic sources   – Active pages – current and l...
Google Analytics Real-Time • Reports are under Home tab                                118
Google Analytics Real-Time • Real-Time reports can be filtered • Filters show at the top of the page                      ...
Google Analytics Real-Time • Keep in mind:   – Real-Time reports ignore filters on profiles   – The rest of GA still isnt ...
Google Analytics Real-Time • Use Real-Time to:     – Test campaign tagging http://www.demo.com/?utm_source=twitter&utm_med...
My Advice – Be Lazy              Be Lazy                        122
Find a Report You Like?                          123
Email Reports • GA gives you the option to email reports                                              124
Schedule Reports                   125
Export • Like the report you’re on? Export it                                          126
Make Your Life Easier • Get notified about changes to traffic   automatically                                           127
Analytics Intelligence • Can search, sort & drill into details                                           128
Analytics Intelligence • Can explore event, add annotation, or go directly   to report                                    ...
Analytics Intelligence                         130
Create Your Own Alerts • Get notifications when site behavior changes                                                  131
Sample alert recipes • Bounce Rate – is greater than x% • Visits – is less than 1 • Goal Conversions – Increase or Decreas...
Do I Really Have to Make a   Brand New Custom        Report?                              133
Working with Custom Reports • Sometimes the standard reports just don’t cut it   – When you have to do forensic research  ...
EASY “Custom” Reports • Customize existing reports to make your own • Use to create improved versions of standard GA   rep...
Customized the Keywords Report                                 136
Always Go to the Same      Reports?                        137
Shortcuts • Shortcuts will save:   – Standard or custom report for context   – Currently viewed tab on the report   – Sort...
Shortcuts – Add Shortcut                           139
Shortcuts • Access Shortcut                     140
How Do I Look Quickly at the Data That Matters     Most to Me?                           141
Dashboards • Accessing dashboards in navigation: •                                         142
Dashboards • Accessing dashboards in navigation:                                         143
Dashboards • From scratch                  144
Dashboards • From scratch                  145
Creating Dashboards • From reports                      146
Dashboards • Create dashboards for each group or purpose,   based on needs                                                ...
Dashboards • Justin Cutronis mobile ecommerce dashboard                                                 148
Dashboards • Dashboards aren’t shared between accounts   (logins)                                               149
Dashboards • But… can share dashboards!                                150
Email Dashboards                   151
How Can I MakeDuplicating Profiles Easier?                               152
New Feature – Copy Profiles                              153
New Feature – Copy Profiles                              154
Favorite GA Hacks,Tools & Resources
Favorite GA “Hacks” – Export Rows • View & Export 500+ Rows   – Set “Show rows” from 10 to any higher number              ...
Favorite GA “Hacks” – Export Rows • Resulting URL now ends with: • Replace “25” with any number up to 20K • Hit enter – Wa...
Favorite GA “Hacks” – Tag Clouds • Tag Clouds are fantastic • Only exist in Organic report                                ...
Favorite GA “Hacks” – Tag Clouds • How can we get a tag cloud for Browser?                                             159
Favorite GA “Hacks” – Tag Clouds                                   160
Favorite GA “Hacks” – Tag Clouds                                   161
Favorite GA “Hacks” – Bookmark Reports • Every report has a unique URL • Visit the same reports daily?   – Open each repor...
Additional Tools – Analytics Helper          http://bit.ly/analyticshelper                                          163
Additional Tools – Screaming Frog               http://bit.ly/sf-ga                                     164
Additional Tools – GA Copy & Paste             http://bit.ly/ga-copy                                     165
Additional Tools – RegEx Checker          http://bit.ly/regex-checker                                        166
Additional Tools – GA Debugger          http://bit.ly/ga-debugger                                      167
Additional Tools – Advanced Tracking Made Easy              gaconfig.com             http://gaconfig.com                  ...
Additional Tools – WordPress Note                                    169
Google Analytics for WordPress                                 170
CrazyEgg: Heat-Mapping Technology • NOT a GA tool   – How are visitors engaging with the site?   – What can we learn about...
Geckoboard: Additional Dashboard • NOT a GA tool   – Consider a 3rd party dashboard tool                                  ...
Google Analytics Official Resources    • Blog:       – http://analytics.blogspot.com    • Help forum:       – https://prod...
Additional Resources• Blog:  – http://www.kaushik.net/avinash/• Share reports & segments:  – http://www.customreportsharin...
Questions?       Questions?                175
Thank you!! • Rachael Gerson   – @rachaelgerson   – rachaell@seerinteractive.com                                    176
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Gauge October 2012

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  • I like helping people out, answer ?s on twitter, but make sure you have me!
  • Strong community focus~50 employees & growing
  • Running thru most common questions I get
  • Running thru most common questions I get
  • So many awesome things linked from this page. Would love to hear from Google what interaction w/ the page actually looks like!
  • Select datesMention selecting the whole month
  • Select datesMention selecting the whole month
  • Plot rows – how does x compare to y?
  • Plot rows
  • Look @ conversion rate
  • A lot of people don’t know this exists. Look for YOUR traffic. For the web overall. How many visitors
  • Know how to size your pages for your visitors to see what’s below the fold
  • Analyze by device to better segment, esp for paid search
  • No conversion funnel, though.
  • Adobe info
  • 30 day windowMelaine spoke about yesterday
  • Explain Direct difference from rest of GA
  • Social plugins (or proper tagging) will get you these reports
  • ShareThis – easy. AddThis – needs one extra line of code.Simple to set up with AddThis or ShareThisGoogle +1 tracks automatically
  • It can have a low bounce rate or frequent visits. = good traffic to attract.Adobe whitepaper
  • Be Lazy
  • Set your dashboards to email the right people at the right times
  • Transcript of "Gauge October 2012"

    1. 1. Loving the New GA @rachaelgerson
    2. 2. Rachael Gerson • Google Analytics Top Contributor • Analytics @ SEER Interactive, reformed SEO 3
    3. 3. @rachaelgerson, not @rachelgerson
    4. 4. @seerinteractive@SEERinteractiveCelebrating 10 yearsSEO, PPC & Analytics 5
    5. 5. Our Goal • Exposure to new features 6
    6. 6. Our Plan • New features, reports – How to access – Brief overview • GA “hacks” • Q&A 7
    7. 7. Timeline March 17, 2011 Google shared new GA with GAUGE attendees April 20, 2011 New Google Analytics available to everyone July 17, 2012 Old Google Analytics turned off 8
    8. 8. Are We Over the Hate? 9
    9. 9. “New” GA is: • Easy to use • Intuitive • Fun 10
    10. 10. “New” GA Rocks • Is easy to use • Is intuitive • Rocks 11
    11. 11. GA Sign In – SO MANY RESOURCES!!! 12
    12. 12. Navigation – Old Version Best Thing: Overview 13
    13. 13. Navigation 14
    14. 14. Navigation Quick access to settings Search & select from all accounts Search for accounts or profiles Show visits Star favorite profiles + expands to show other profiles - closes to show fewer profiles 15
    15. 15. Search Usability Update • Searching in menus – For reports – For profiles 16
    16. 16. Navigation Admin Settings Not a link Home Most reports Custom Reports 17
    17. 17. Side Navigation • Reports dont populate until deeper navigation link clicked Expand & collapse side nav 18
    18. 18. Date Selection • Can still select month • Typing date is easier now • Can’t select week 19
    19. 19. Compare Different Time Periods • Month Over Month 20
    20. 20. Compare Different Time Periods • Year Over Year 21
    21. 21. Keyword Clouds 22
    22. 22. Report Layouts – Term Cloud 23
    23. 23. Can Also Visualize By: • Conversion Rate • Bounce Rate • Individual Goal Completions 24
    24. 24. Compare Performance 25
    25. 25. Compare Performance – Plot Rows • How does x compare to y? • Previously, needed to create advanced segments to answer 26
    26. 26. Compare Performance – Plot Rows 27
    27. 27. Compare Performance – Plot Rows 28
    28. 28. How Do I See HowBrowsers or Devices Perform? 29
    29. 29. Know What Your Visitors Use – Browser • Make sure your site can convert on all of the browsers that drive traffic! 30
    30. 30. Know What Your Visitors Use – Browser 31
    31. 31. Browser Size – In-Page Analytics 32
    32. 32. Why Should You Care? 33
    33. 33. @rachaelgerson 34
    34. 34. How Does Mobile Perform? 35
    35. 35. Mobile Reporting • Use reports to figure out: – How site performs on different mobile products or brands – Mobile platforms to develop 36
    36. 36. Mobile Reporting • How to access 37
    37. 37. Mobile Reporting • Overview 38
    38. 38. Mobile Reporting • Device reports 39
    39. 39. Should I Make a Mobile Site? • Do you already get mobile traffic? • How do visits for mobile compare to desktop? • Let the data make your decision. 40
    40. 40. How Can I Track File Downloads,Interaction with Videos or Dynamic Sites? 41
    41. 41. Event Tracking • To get goals for these actions previously, needed to use virtual pageviews _gaq.push([_trackPageview, /downloads/pdfs/corporateBrief.pdf]); • Now… Event Tracking! <a href="#" onClick="_gaq.push([_trackEvent, PDF, Download, Corporate Brief]);">Download</a> 42
    42. 42. How to Access Event Tracking • Event Tracking 43
    43. 43. Event Reports • Can view top pages with events 44
    44. 44. Event Tracking • Setting up events as goals 45
    45. 45. Always Segment • “Analyzing data in aggregate is a crime against humanity.” 46
    46. 46. So… How Do I Segment? 47
    47. 47. Biggest Problem With Segments – Old Version • 3 segments + all traffic = skewed graphs 48
    48. 48. Now Apply Up To Four Segments 49
    49. 49. Apply Several Default Advanced Segments 50
    50. 50. Apply Several Default Advanced Segments • Will start getting data broken out by the segments 51
    51. 51. Is One Segment Skewing the Others? • Turn off segments individually 52
    52. 52. Caveat About Segmenting Traffic • Data sampling (grrr) 53
    53. 53. Minimize the Impact of Sampling • Always Choose Higher Precision 54
    54. 54. Test & Preview Segments Before Applying 55
    55. 55. Want to Apply to ALL Profiles? • Pick which profiles to share advanced segments with 56
    56. 56. Sharing Advanced Segments 57
    57. 57. Sharing Advanced Segments 58
    58. 58. Where Do PeopleClick on My Site? 59
    59. 59. What Was the Biggest Problem? 60
    60. 60. In-Page Analytics • 61
    61. 61. In-Page Analytics • Updates: – Number of times link appears on page – Color coding for bubbles – Fading site to focus on metrics 62
    62. 62. Don’t Forget • Advanced Segments can be applied 63
    63. 63. Attribution First click attribution vs Last click attribution 64
    64. 64. Multi-Channel Funnel Reports Referral Organic Search Direct 65
    65. 65. Assisted Conversions 66
    66. 66. Top Conversion Paths 67
    67. 67. Time Lag • Use for paid search 68
    68. 68. Path Length in Interactions 69
    69. 69. Segment Everything • Conversion segments 70
    70. 70. Keep in mind • 30 day view • Won’t match the rest of GA • Goals need to be set up & have values 71
    71. 71. How Do VisitorsEngage With Social Media On My Site? 72
    72. 72. Social Reports 73
    73. 73. Social Reports • Google’s goal with social media reports: – Bridge the gap between social media & the business metrics you care aboutUse to get the value oftraffic from social mediasites;how visits lead to directconversions or assist infuture conversions 74
    74. 74. Social Reports – Social Value 75
    75. 75. Social Reports – Network Driving Traffic • Which social networks drive traffic? 76
    76. 76. Social Reports – Shared URL • Which pages are being shared socially? 77
    77. 77. Social Reports – Activity streams • What are people saying about your site? 78
    78. 78. Social Reports – Conversions From Social • Which social networks convert? 79
    79. 79. Social Source & Action • Which social actions are they taking? 80
    80. 80. Pages Driving Social Actions • Which pages drive the social actions? 81
    81. 81. Social Visitors Flow 82
    82. 82. Set Up Social Plugins 83
    83. 83. Social Media Traffic Doesn’t Need to Convert • “First click attribution more accurately captures the impact of social media - increasing its value by up to 94%.” 84
    84. 84. Social – Assisted vs Last Click 85
    85. 85. Content Experiments 86
    86. 86. “Content Experiments” • Formerly Google Website Optimizer • A/B test different versions of a page 87
    87. 87. Compare Version Performance 88
    88. 88. Remarketing • Anyone ever have this happen? 89
    89. 89. Remarketing 90
    90. 90. Remarketing 91
    91. 91. Remarketing 92
    92. 92. Remarketing 93
    93. 93. Remarketing 94
    94. 94. Remarketing 95
    95. 95. Tag Management 96
    96. 96. GA App for Android 97
    97. 97. Report Freshness • Reports are run, then cached • Can be refreshed • “Report generated” shows up below reports • Why should you care? Faster experience 98
    98. 98. Flow Visualization 99
    99. 99. Flow Visualization • Use to visualize & quickly find insights about how visitors flow through site 100
    100. 100. Flow Visualization • See where are visitors dropping out of funnel • Drill deeper with segments 101
    101. 101. Flow Visualization • Main difference between Visitors Flow & Goal Flow – Goal Flow report only uses steps configured in conversion funnel • Flow Reports: – Visitors Flow – Goal Flow – Social Visitors Flow – Event Flow 102
    102. 102. Stats on Site Speed 40% of people abandon a site that takes more than 3 seconds to load A 1 second delay can result in a 7% reduction in conversions 103
    103. 103. Site Speed “If you thought users would leave your site in a blink of an eye, you would be wrong. Theyll leave even faster than that!” – Avinash 104
    104. 104. Site Speed Analytics Report • So, how quickly does my site load? 105
    105. 105. Site Speed Analytics Report • Measure Site Usage & Technical data related to page load time 106
    106. 106. Site Speed Analytics Report • Evaluate Performance for different time buckets & regions 107
    107. 107. Site Speed Analytics Report • How to set up – At launch, needed: _gaq.push([_trackPageLoadTime]); • Now automatic 108
    108. 108. Site Speed Analytics Report • Uses for Site Speed Reports – Which landing pages are slowest? – Which campaigns correspond to faster page loads overall? – How does page load time vary across geographies? – Does your site load faster/slow for different browsers? 109
    109. 109. Who Here UsesWebmaster Tools? 110
    110. 110. Webmaster Tools Integration • Need to connect GA with Webmaster Tools first • Data from Webmaster Tools: – Queries – Landing Pages – Countries driving traffic – Google Property 111
    111. 111. Webmaster Tools Integration • Not 100% accurate. Use for trends. • Data from Webmaster Tools: – Impressions – Clicks – Average Position – CTR • Sound familiar?? 112
    112. 112. Webmaster Tools Integration • View Property from Traffic Sources > SEO > Geo Summary > Google Property 113
    113. 113. Webmaster Tools Integration • SEO reports are not organic traffic! 114
    114. 114. Google Analytics Real-Time • How can I know whats happening on my site right now? 115
    115. 115. Google Analytics Real-Time 116
    116. 116. Google Analytics Real-Time • Use Real-Time to View: – Top referrals – Traffic sources – Active pages – current and last 30 minutes – Keywords – Locations driving traffic 117
    117. 117. Google Analytics Real-Time • Reports are under Home tab 118
    118. 118. Google Analytics Real-Time • Real-Time reports can be filtered • Filters show at the top of the page 119
    119. 119. Google Analytics Real-Time • Keep in mind: – Real-Time reports ignore filters on profiles – The rest of GA still isnt real time – Top Pages show campaign tracking as separate pages – “Users” cannot see Real-Time 120
    120. 120. Google Analytics Real-Time • Use Real-Time to: – Test campaign tagging http://www.demo.com/?utm_source=twitter&utm_medium=referral&utm_campaign=test – Know when to re-engage users with content 121
    121. 121. My Advice – Be Lazy Be Lazy 122
    122. 122. Find a Report You Like? 123
    123. 123. Email Reports • GA gives you the option to email reports 124
    124. 124. Schedule Reports 125
    125. 125. Export • Like the report you’re on? Export it 126
    126. 126. Make Your Life Easier • Get notified about changes to traffic automatically 127
    127. 127. Analytics Intelligence • Can search, sort & drill into details 128
    128. 128. Analytics Intelligence • Can explore event, add annotation, or go directly to report 129
    129. 129. Analytics Intelligence 130
    130. 130. Create Your Own Alerts • Get notifications when site behavior changes 131
    131. 131. Sample alert recipes • Bounce Rate – is greater than x% • Visits – is less than 1 • Goal Conversions – Increase or Decrease [x% or x] from previous day / week • Visits from [Medium, Source, Keyword, etc.] – Increase or Decrease [x% or x] from previous day / week 132
    132. 132. Do I Really Have to Make a Brand New Custom Report?  133
    133. 133. Working with Custom Reports • Sometimes the standard reports just don’t cut it – When you have to do forensic research – When you need to look at unique visitors – When you need a custom drill down path 134
    134. 134. EASY “Custom” Reports • Customize existing reports to make your own • Use to create improved versions of standard GA reports 135
    135. 135. Customized the Keywords Report 136
    136. 136. Always Go to the Same Reports? 137
    137. 137. Shortcuts • Shortcuts will save: – Standard or custom report for context – Currently viewed tab on the report – Sort order – Advanced segments – Graphed metric 138
    138. 138. Shortcuts – Add Shortcut 139
    139. 139. Shortcuts • Access Shortcut 140
    140. 140. How Do I Look Quickly at the Data That Matters Most to Me? 141
    141. 141. Dashboards • Accessing dashboards in navigation: • 142
    142. 142. Dashboards • Accessing dashboards in navigation: 143
    143. 143. Dashboards • From scratch 144
    144. 144. Dashboards • From scratch 145
    145. 145. Creating Dashboards • From reports 146
    146. 146. Dashboards • Create dashboards for each group or purpose, based on needs 147
    147. 147. Dashboards • Justin Cutronis mobile ecommerce dashboard 148
    148. 148. Dashboards • Dashboards aren’t shared between accounts (logins) 149
    149. 149. Dashboards • But… can share dashboards! 150
    150. 150. Email Dashboards 151
    151. 151. How Can I MakeDuplicating Profiles Easier? 152
    152. 152. New Feature – Copy Profiles 153
    153. 153. New Feature – Copy Profiles 154
    154. 154. Favorite GA Hacks,Tools & Resources
    155. 155. Favorite GA “Hacks” – Export Rows • View & Export 500+ Rows – Set “Show rows” from 10 to any higher number 156
    156. 156. Favorite GA “Hacks” – Export Rows • Resulting URL now ends with: • Replace “25” with any number up to 20K • Hit enter – Wait while GA loads all rows • Export 157
    157. 157. Favorite GA “Hacks” – Tag Clouds • Tag Clouds are fantastic • Only exist in Organic report 158
    158. 158. Favorite GA “Hacks” – Tag Clouds • How can we get a tag cloud for Browser? 159
    159. 159. Favorite GA “Hacks” – Tag Clouds 160
    160. 160. Favorite GA “Hacks” – Tag Clouds 161
    161. 161. Favorite GA “Hacks” – Bookmark Reports • Every report has a unique URL • Visit the same reports daily? – Open each report in a separate tab – Chrome > Settings > Open a specific page or set of pages > Set pages > Use Current Pages 162
    162. 162. Additional Tools – Analytics Helper http://bit.ly/analyticshelper 163
    163. 163. Additional Tools – Screaming Frog http://bit.ly/sf-ga 164
    164. 164. Additional Tools – GA Copy & Paste http://bit.ly/ga-copy 165
    165. 165. Additional Tools – RegEx Checker http://bit.ly/regex-checker 166
    166. 166. Additional Tools – GA Debugger http://bit.ly/ga-debugger 167
    167. 167. Additional Tools – Advanced Tracking Made Easy gaconfig.com http://gaconfig.com 168
    168. 168. Additional Tools – WordPress Note 169
    169. 169. Google Analytics for WordPress 170
    170. 170. CrazyEgg: Heat-Mapping Technology • NOT a GA tool – How are visitors engaging with the site? – What can we learn about on-site behavior? 171
    171. 171. Geckoboard: Additional Dashboard • NOT a GA tool – Consider a 3rd party dashboard tool 172
    172. 172. Google Analytics Official Resources • Blog: – http://analytics.blogspot.com • Help forum: – https://productforums.google.com/forum/#!forum/analytics • Help center: – http://support.google.com/analytics/?hl=en • YouTube channel: – http://www.youtube.com/googleanalytics?hl=en • GA Conversion University: – http://www.google.com/analytics/iq.html • GA developers: – https://developers.google.com/analytics/ 173
    173. 173. Additional Resources• Blog: – http://www.kaushik.net/avinash/• Share reports & segments: – http://www.customreportsharing.com/• Blog: – http://cutroni.com/blog/ 174
    174. 174. Questions? Questions? 175
    175. 175. Thank you!! • Rachael Gerson – @rachaelgerson – rachaell@seerinteractive.com 176

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