Dealing with Google's (not provided)

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After getting audience questions, spent 15 minutes throwing together an impromptu GaugeCon presentation on how to deal with (not provided) in Google Analytics

After getting audience questions, spent 15 minutes throwing together an impromptu GaugeCon presentation on how to deal with (not provided) in Google Analytics

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  • BIG disclaimer - %s may not be the same. Using this just so we get some measure info
  • Google initially said single digit %s
  • Pros – Quick, easy Cons – Needs to be done each time
  • Pros – Quick, easy Cons – Needs to be done each time
  • Pros – Quick, easy Cons – Needs to be done each time
  • Can navigate to Landing Page report Pros – Saves, can be applied to most traffic
  • Pros – No Fast-Access Mode issues, data is kept completely separate Cons – Cannot be done if user doesn’t have admin access, creates another profile to monitor
  • Need to be an admin
  • Need to be an admin Can now look at all reports with this, goals etc

Transcript

  • 1. Dealing with (not provided)
  • 2. Rachael Gerson (@rachaelgerson) - Head of Analytics at SEER Interactive - Google Analytics Top Contributor - GA Certified - Data Junkie - Lover/owner of cute puppy named Cooper
  • 3. October 18 Announcement “As part of our commitment to provide a more secureonline experience, today we announced that SSL Search on https://www.google.com will become the default experience for signed in users on google.com.”
  • 4. October 18 Announcement“For organic search results on SSL search, a web site will only know that the user came from google.com.”
  • 5. Keywords – Prior to Change
  • 6. Keywords – After Change
  • 7. • How can they do this?• What can we do about the change?• Will Google reverse the decision?• Do you believe the privacy claims?• Do users who pay for Google Analytics Premium service get this data?• Can I still see the data in Omniture/Webtrends/Coremetrics/etc.?• What should I do next?
  • 8. DON’T PANIC
  • 9. Dilemma We Ran Into• SEO profiles intentionally exclude branded terms• (not provided) traffic could be branded or non-branded• Branded terms have different engagement metrics
  • 10. Calculate How Much Traffic is (not provided) Metrics Needed:• Google Organic Traffic• Google (not provided) Traffic• Google Organic Branded Traffic – RegEx <3
  • 11. Fun Spreadsheet@rachaelgerson – Just tweeted link
  • 12. More Fun Toys
  • 13. Webmaster Tools
  • 14. 5 Options toPair Data
  • 15. Option 1 – Filter Pairing Keyword + Landing Page
  • 16. Option 2 – Advanced Segment for (not provided)
  • 17. Option 3 – New Profile Containing Only (not provided)
  • 18. Option 4 – Custom Report
  • 19. Option 5 – Kind of FantasticCreate a brand new profile, matching same settings as your main profile Add a new filter
  • 20. transformersoptimus-prime
  • 21. What Have You Been Doing?
  • 22. @rachaelgerson OR GA Forum