MOW communication plan for education
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MOW communication plan for education

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This presentation was presented in MOW Workshop during March 1 - 3, 2010 in Manila, Philippines. This presentation offers an analysis of the target audience (education related persons), communication ...

This presentation was presented in MOW Workshop during March 1 - 3, 2010 in Manila, Philippines. This presentation offers an analysis of the target audience (education related persons), communication problems and solution to increase more understand in Memory of the World program.

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MOW communication plan for education MOW communication plan for education Presentation Transcript

  • Workshop 1: Audience Identification and Problem Formulation Group 3 Academe / Education 1
  • Audience Educators in both formal education and non-formal education 2
  • Communication Problem Statement The lack or absence of information on the MOW among educators. 3
  • Communication Objective • To create awareness of 100% among education officials in the first 3 months and get their support for the following program. • To create awareness of the MOW of 100% among the superintendents in 1 year. • Implement teachers training program on the MOW and attain the appreciation of 50% of them in 1 year. • Simultaneously, include the Memory of the World in the curriculum (History) in 2 years upon reaching an agreement with the education officials. 4
  • Workshop 3: Mainstreaming, Networking, and Media Strategies Group 3 Academe / Education 5
  • Communication Strategies • Channel Strategy – Interpersonal Communication – Institutional Communication – Workshop/Training for educators 6
  • Resource Requirement • Human Resources - Expert on MOW, MOWCAP Ambassador • Financial Resources – Funding to be source from the National budget (Ministry of Education and Ministry of Culture) • Physical Resources - to be provided by Ministry of Education (existing structure) • Material Resources – IEC material to be developed 7
  • Networking Strategies • Coordination with existing education partners networks, NGO and other relevant organizations • Constant coordination with UNESCO field office for technical assistance, to facilitate coordination with other national and international organization and provision of content of MOW 8
  • Mainstreaming Strategies • Revision of the history module to incorporate the teaching of MOW • Include the MOW programme in the celebration of relevant international celebration such as international AV Day, International Archives Day, Museum Day, etc. • Include articles and features on the MOW in school newsletter and academic journals • Engaging Oliver Stone [Film director and peace activist] to promote MOW 9