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Become a partner of the Race of Champions

Become a partner of the Race of Champions

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Roc host venue_general_sent_to_n_l_18-5-2010_ Presentation Transcript

  • 1. THE RACE OF CHAMPIONS
    • HOST VENUE PRESENTATION
  • 2. THE ROC WORLD FINAL IN YOUR COUNTRY
  • 3. OVER 20 YEARS OF INNOVATION
    • Since its creation in 1988 The Race of Champions has brought together the world’s best drivers
    • For over 20 consecutive years ROC has promoted the best of motorsport to a larger audience through:
    • a unique knockout competition
    • unmatched spectator venues
  • 4. THE RACE OF CHAMPIONS
    • All the world’s best drivers from F1, World Rally, Touring Cars, NASCAR, X-Games, Le Mans, etc
    • They battle head-to-head in identical cars to find the fastest of them all: “The Champion of Champions”
  • 5. THE ROC NATIONS CUP
    • A unique chance for the world’s top drivers to compete as a team representing their own country in a quest for the title “The World’s Fastest Nation”
  • 6. ROC REGIONAL FINAL
    • This annual event tests the best drivers from your country against the most important nations from your region
    • The winning country qualifies for The ROC Nations Cup World Final (along with the host nation)
  • 7. ROC NATIONAL FINAL
    • An annual competition between the best drivers in your country
    • The two best (or a pre-selected team captain and the winner of The National ROC) represent your nation in the ROC Regional Final and as host nation in the ROC World Final
  • 8. SPECTACULAR SHOWS
    • The ROC Show also includes many spectacular exhibitions and shows like:
    • • Freestyle motorcycle and MC Stunt shows
    • • Car exhibitions and car stunts
    • • DJs and cheerleaders
  • 9. LOTS OF FUN FOR THE FANS
    • Spectators can vote for the most spectacular shows and win “money can’t buy” prizes like a co-drive with one of the world’s best drivers in The Race of Champions – and it’s all thanks to you!
  • 10. TARGET KEY TOURIST MARKETS
    • Create Special “Driving Experience Events” held throughout the year on a permanent ROC track targeting:
    • Key tourist markets – such as Germany with a German star driver, UK with a British driver, France, Scandinavia, USA, Australia, etc
    • Local driver training courses with world class instructors to be held throughout the year
  • 11. MARKETING OPPORTUNITIES
    • ROC offers include:
    • Great branding opportunities
    • One of the best hospitality experiences in sport
    • A unique platform for Product Demonstrations and Launches
    • Consumer promotions and internal incentives with unmatchable prizes
  • 12. ROC VENUE PARTNER BENEFITS
    • Your name forming part of the event title, i.e. “The Race of Champions XXXX 2010” or “The Race of Champions 2010 - Presented by XXXX”
    • Images of drivers visiting the host venue – and the region’s most famous landmarks and sights featured in international TV broadcasts
    As The Race of Champions Official Venue Partner you will benefit from:
  • 13. BRAND BUILDING
  • 14. A WORLD CLASS BRAND
    • A corner of the track exclusively branded and named after your company or preferred brand
    • Start/Finish Arch
    • Podium
    • Paddock area
    • Press conference backdrop
    As The Race of Champions Official Venue Partner you will benefit from association with the world’s best drivers – plus great brand exposure, including the following:
  • 15. GREAT BRAND ASSOCIATION
    • As Venue Hosting Partner your name and logo will be included on:
    • The full pre-event advertising campaign, including posters, flyers and all media ads (print, TV, internet, etc)
    • TV graphics
    • Backdrops in the media centre and all other key areas at the venue
    • The cover of the official programme
    • Most of the competition cars
  • 16. BRAND BUILDING
  • 17. ENGAGE WITH OUR AUDIENCE
    • Huge target audience promotion chances at The Race of Champions World Final and Regional Finals
    • ROC imagery and content usage for pre-and post-event activation throughout the year, including the following:
    • • The Race of Champions name and logos
    • • ROC photos and visuals
    • • ROC video clips
  • 18. ROC AUDIENCE APPEAL
    • Access to ROC’s database
    • Independent spectator studies show:
    • Over 90% overall satisfaction
    • 93% positive image of ROC sponsors
    • 78% Male
    • 36 years average age
    • 30% in management position
    • 49% attendance with family
    • 42% attendance with friends
  • 19. www.raceofchampions.com
    • As ROC Venue hosting Partner you will benefit from a strong presence on raceofchampions.com including:
    • name in title
    • ad banner on home page
    • press releases
    • links to your website
    • Web and mobile-based competitions with ‘Money can’t buy’ prizes for consumer promotions
  • 20. UNFORGETTABLE EXPERIENCES
    • ROC partnership provides unforgettable experiences for your VIP guests and powerful incentives for your sales force and consumer promotions:
    • Co-drives with the world’s best drivers in The Race of Champions
    • Invitations to the exclusive ROC VIP Club
    • ROC paddock passes
    • Driving experiences on the ROC track for clients, promotional winners and staff
  • 21. YOU CAN RACE WITH THE BEST
  • 22. A WORLD CLASS EVENT
    • The drivers
    • The competition cars
    • The competition concept
    • The ROC Brand (logos, photos, videos, etc for the event and promotions throughout the year)
    • Transport of the competition cars
    • Flights and hotel accommodation for the drivers
    ROC delivers turn-key operation to guarantee a world class event including:
  • 23. AN EXPERIENCED ORGANISATION
    • Design of the ROC Parallel track
    • Supervision of the track construction by our experts
    • The key staff required for the successful organisation of the event (working together with local staff)
    • Salaries, flights and hotels for international ROC staff
    • The chance to ensure that ROC event is at least “carbon neutral”
  • 24. ENSURE A WORLD CLASS EVENT
  • 25. GUARANTEED MEDIA EXPOSURE
    • Strong presence in global press releases and at the website raceofchampions.com from announcement until the event
    • TV production and distribution worldwide (Live, News, Highlights programmes):
    • Images from ROC broadcasts are watched by more than 100 million viewers in over 200 countries
    • TV production in HD since 2004
    • ROC coverage LIVE and throughout the year on the internet
  • 26. BASIC LONG-TERM PARTNERSHIP
    • Venue Partner pays licence fee
    • Until it recovers its full investment, the Venue Partner receives 100% of revenue from:
      • Ticket sales
      • Hospitality
      • Local sponsorship
      • Food & beverage sales
      • Followed by a 50-50 profit share
  • 27. raceofchampions.com [email_address]