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Marketing

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    Marketing Marketing Presentation Transcript

    • MarketingRafael Camacho P.
    • HistoryAfter men created a market for the exchange of goods andservices, marketing was born.
    • HistoryWord-of mouth was the most credible and influencing sourceof information. !"#$%#&$ 3)4&$4&$5""6$ ()*(+$"#$)*$ &#.7$8$%#&$ ,*-$&#.$/$ 9#:$)4&;$ &)"0$,"1$22$ <)"0$ 22$
    • Mkt Vs. Ad
    • Marketing AdvertisingAdvertising only equals one piece of the pie in the strategy.
    • What’s Marketing?Marketing is the process by which companies createcustomer interest in products or services.Marketing is used to identify thecustomer, to keep the customer andsatisfy the costumer.
    • What’s Marketing? “Satisfying needs and wants through an exchange process.” Philip Kotler
    • How it works? Research and analysis
    • How it works? Research and analysis Establish goals
    • How it works? Research and analysis Establish goals Strategic Planning
    • Research & Analysis Knowing You Knowing Your Product
    • Knowing you means... Knowing your enviroment Micro
    • Knowing you means... Knowing your enviroment Micro Macro
    • Knowing you means... Knowing your enviroment Micro Macro Internal
    • Knowing your product Trough... BRIEF SWOT PLC
    • BriefThe identity of the brand Who you’re selling? What you’re selling?
    • SWOTStrengths
    • SWOTStrenghtsWeaknes
    • SWOTStrenghtsWeaknesOpportunities
    • SWOTStrenghtsWeaknesOpportunityThreats
    • Product Life CycleIntroduction Growth Maturity Decline
    • Establish goals•• Segmentation Target S -T - P• Position
    • Establish goals n a t io n t e eg m T-PS
    • Establish goals n a t io g t n et in e e m arg g T -PS
    • Establish goals n a t io g g t n et in in e n m ar g T g it ioS e o s P
    • Segmentation • By: Geography Psychographics Socio-cultural Demography
    • Targeting
    • TargetingTotal Population
    • TargetingTotal Population Potential Market
    • TargetingTotal Population Potential Market Available Market
    • TargetingTotal Population Potential Market Available Market Target Market
    • TargetingTotal Population Potential Market Available Market Target Market Penetrated Market
    • PositioningPosition you currently own Position you want to own
    • Marketing Mix Product Promotion Price Place
    • Where is it Going?
    • New Trends 4 P’s into 4 C’sProduct ClientPrice CostPromotion ConviniencePlace Communication
    • New TrendsSocial Media Green MktBlended Marketing Social MktMarketing 360º LovemarkBTL Neuro MktExperienced Mkt Mkt Online (3.0)
    • Traditional is dead...
    • Social Media
    • New Trends Examples Blended Mkt
    • Mkt 360º
    • New Trends Examples Experience Mkt
    • New Trends Examples Social Mkt
    • New Trends ExamplesBTL
    • Mkt Guru’s Philip Kotler Kevin Roberts Al Ries Saatchi brothers
    • Mkt quote...“The customer is not an idiot, is your wife”-David Ogilvy