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Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
Twitter And Linkedin for Business- Made Easy
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Twitter And Linkedin for Business- Made Easy

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A presentation for the Loudoun Small Business Development Center and its clients outlining Twitter and Linkedin for business and the different applications that can be used by businesses.

A presentation for the Loudoun Small Business Development Center and its clients outlining Twitter and Linkedin for business and the different applications that can be used by businesses.

Published in: Business, Technology, Design
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  • 1. &    Made Easy   Presenter: Rabiya Jilani  CEO, Lumenica, LLC     Twitter: @bizincubation 
  • 2. Agenda    • What is Social Media?  • Why is it important?  • What is Twitter?  • Getting started with Twitter  • Understanding the Twitter Lingo  • What is Linkedin?  • How can you use Linkedin for Personal and  Business Image?    © 2009 Lumenica, LLC 
  • 3. What do you think of when you hear  the words: Social Media?  © 2009 Lumenica, LLC 
  • 4. Social media is more than just building  relationships on big networks, its about….        Brands having conversations  © 2009 Lumenica, LLC 
  • 5. Social Media Influences Decisions  • 91% say consumer reviews are the #1  aid to  buying  decisions  • 87% trust a friends recommendation over  critics review   • Online social network users were 3 times  more likely to trust their peers decisions over  advertising when making purchase decisions  • 26% of search results link to user‐generated  content  © 2009 Lumenica, LLC 
  • 6. What is Twitter?  http://www.twitter.com    © 2009 Lumenica, LLC 
  • 7. What is Twitter?  • Founded in 2006  • Micro‐blogging service that enables  users to send and receive messages  called tweets  • Tweets are text based only  • Limited to 140 characters  • Twitter is ranked as one of the 50  most popular websites worldwide  by Alexa's web traffic analysis.  © 2009 Lumenica, LLC 
  • 8. Twitter Getting Started  • Video Explaining Twitter:   http://help.twitter.com/portal  © 2009 Lumenica, LLC 
  • 9. Twitter in plain English  • 140 characters of syndicated consciousness of  what you are thinking or sharing   • Works like an email blast/press release  • Build relationships  • Connect with media  • Great focus groups  • Works with other social media platforms    Twitter is……A 24/7 cocktail party © 2009 Lumenica, LLC 
  • 10. Twitter TIPS  • Be a resource  • Offer value  • Understand the lingo  • Promote others  • Quality vs Quantity  • Be thankful  • Post videos, blog updates, pictures  • Share   • Play giveaways/contests  • Include in your email signature/business  card  © 2009 Lumenica, LLC   
  • 11. Twitter lingo  • Tweet‐ a message of 140 characters or less      What:   Ask a question          Announce blog update          Read an interesting article?          Link to a website update          Announce an upcoming event          Discuss current news        © 2009 Lumenica, LLC 
  • 12. Twitter lingo      Your tweet        Shows up on  Listed on your  your “follower’s  profile  home page”  © 2009 Lumenica, LLC 
  • 13. Twitter lingo  • RT – Retweet means repeat/quote someone’s  tweet that you found interesting  your aim     How: RT @username        Want to be RT? Keep YOUR message    shorter than 140 characters    © 2009 Lumenica, LLC 
  • 14. Twitter lingo  Example: RT @XXXXX 5 ways to increase blog traffic  with social media http:www.something.com  © 2009 Lumenica, LLC 
  • 15. Twitter lingo  • @ ‐ Direct a message to someone      Reply to someone       Keep in mind these are public      How: @username      Example: @username I agree with you,  you make a good point.  © 2009 Lumenica, LLC 
  • 16. Twitter lingo  • Follow/Followers: You/Them    • DM‐Direct Msg, Private message       How: D username    • # Hash Tags‐ Tweet that starts with a “#” for  tracking purposes, similar tweets, identify  topic (eg #smallbusiness, #FF, #FollowFriday)    © 2009 Lumenica, LLC 
  • 17.   © 2009 Lumenica, LLC 
  • 18. Twitter tools/websites/cool resources  • www.twitterbackgrounds.com‐ customize  backgrounds  • www.Twellow.com: Directory of public twitter  accounts. Organizes by categories.  • www.Friendorfollow.com: Who are you following  that's not following you back? Who's following you  that you're not following back? Find out!  • www.Twittercounter.com:         © 2009 Lumenica, LLC 
  • 19. Twitter tools/websites/cool resources  • www.Tweetdeck.com:Desktop Twitter applicati on. To allow users to send and receive tweets  and view profiles. It is the most popular  Twitter application  • www.whatthetrend.com: Find out what's  trending on Twitter and why.  • www.Bit.ly: Shorten a URL, Track clicks.  Similar  to www.Tinyurl.com  © 2009 Lumenica, LLC 
  • 20. Twitter tools/websites/cool resources  • www.Tweetchat.com: TweetChat helps put  your blinders on to the Twitter‐sphere while  you monitor and chat about one topic.  • www.Search.twitter.com: Search everyone’s  tweets – in realtime  • www.Twittersheep.com:  Enter your twitter  username to see a tag cloud from the 'bios' of  your twitter flock.      © 2009 Lumenica, LLC 
  • 21.   © 2009 Lumenica, LLC 
  • 22. Twitter tools/websites/cool resources  © 2009 Lumenica, LLC 
  • 23. Do you currently have a Linkedin Account?  How often do you use your linkedin  Account?  How often do you log in?  What is your goal for this session? 
  • 24. © 2009 Lumenica 
  • 25. What is linkedin? 
  • 26. For more info about linkedin:     http://learn.linkedin.com/what‐is‐linkedin/  © 2009 Lumenica 
  • 27. Profiles  © 2009 Lumenica 
  • 28. Create a Personal Profile  • Go to: www.linkedin.com  • List your current and past positions   • List Education  • Add a profile picture (make sure its  professional)  • Add a Summary paragraph  • Update your status      © 2009 Lumenica 
  • 29. Public Profile vs Private Profile  Public Profile  Private Profile  © 2009 Lumenica 
  • 30. The Power of profiles        More info about profiles:  http://learn.linkedin.com/profiles/#      Specifying account privacy/settings:  https://www.linkedin.com/secure/settings?trk=hb_acc  © 2009 Lumenica 
  • 31. Connecting with Others  © 2009 Lumenica 
  • 32. Connect   Connect   Connect  • Import Contacts via outlook    • Find Contacts via custom search     • You can add individual email address    • See who your contacts are connected to    © 2009 Lumenica 
  • 33. Applications  © 2009 Lumenica 
  • 34. Applications  © 2009 Lumenica 
  • 35. Company Profiles  © 2009 Lumenica 
  • 36. Company Profiles  Adding a Company Profile:   Step 1: Go to  http://www.linkedin.com/companies?didentcompy=  Add email address    Step 2: Confirm Email address  © 2009 Lumenica 
  • 37. Company Profiles  Step 3:   *Company Name  *Email Domain(s)  * Website URL  * Description  * Industry  * # of employees  * Type  * Country  *Postal Code  © 2009 Lumenica 
  • 38. Company  info    Related  Companies  Company  Description  Company  Employees  Recent  Promos  Key Stats  © 2009 Lumenica 
  • 39. Groups  © 2009 Lumenica 
  • 40. Linked in Group‐  A good idea:     Sign up for a group   Listen  Participate   create  © 2009 Lumenica 
  • 41. Linked in Group  Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm  © 2009 Lumenica 
  • 42. Events  © 2009 Lumenica 
  • 43. Linked in Events  • Go to: http://events.linkedin.com/    • Fill out relevant information      © 2009 Lumenica 
  • 44. Linked in Events  • Add Event Category      © 2009 Lumenica 
  • 45. Sample Event  © 2009 Lumenica 
  • 46. Key Takeaways  • Step 1: Create a personal profile     (Make sure you COMPLETE the profile)  • Step 2: Complete the Public Profile  (with URL)  • Step 3: Connect with people  • Step 4: Explore Applications  • Step 5: Create Company Profile  • Step 6: Join a Group  • Step 7: Create a group  • Step 8: Explore Events  • Step 9: Keep updating status (1‐2 times a week)  • Step 10: Connect, Explore, Engage Update  © 2009 Lumenica 
  • 47. Cross Promote  © 2009 Lumenica, LLC 
  • 48. Things to Remember    • Learn what people are saying about your  brand  • Covert customers into brand advocates  • Encourage referrals  • Create a buzz  • Increase brand exposure/website traffic    © 2009 Lumenica, LLC 
  • 49.   Questions?  Contacting me  Email: rabiyaj@lumenica.com  www.lumenica.com    http://www.linkedin.com/in/rabiya        http://www.twitter.com/bizincubation    http://www.slideshare.net/rabiyaj  © 2009 Lumenica, LLC 

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