Twitter for Business

The case for Who are your followers? Presenter: Rabiya Jilani Director, Business Incubation Center CEO, Lumenica, LLC Twitter: @bizincubation

Agenda • What is Social Media? • Why is it important? • What is Twitter? • Getting started with Twitter • Twitter in Plan English • Tips • Understanding the Twitter Lingo • Twitter tools • Things to Remember © 2009 Business Incubation Center at CBP

Social Media Influences Decisions • 91% say consumer reviews are the #1 aid to buying decisions • 87% trust a friends recommendation over critics review • Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions • 26% of search results link to user-generated content © 2009 Business Incubation Center at CBP

What is Twitter? • Founded in 2006 • Micro-blogging service that enables users to send and receive messages called tweets • Tweets are text based only • Limited to 140 characters • Twitter is ranked as one of the 50 most popular websites worldwide by Alexa's web traffic analysis. © 2009 Business Incubation Center at CBP

Twitter in plain English • 140 characters of syndicated consciousness of what you are thinking or sharing • Works like an email blast/press release • Build relationships • Connect with media • Great focus groups • Works with other social media platforms Twitter is……A 24/7 cocktail party © 2009 Business Incubation Center at CBP

Twitter TIPS • Be a resource • Offer value • Understand the lingo • Promote others • Quality vs Quantity • Be thankful • Post videos, blog updates, pictures • Share • Play giveaways/contests • Include in your email signature/business card © 2009 Business Incubation Center at CBP

Twitter lingo • Tweet- a message of 140 characters or less What: Ask a question Announce blog update Read an interesting article? Link to a website update Announce an upcoming event Discuss current news © 2009 Business Incubation Center at CBP

Twitter lingo • RT – Retweet means repeat/quote someone’s tweet that you found interesting  your aim How: RT @username Want to be RT? Keep YOUR message shorter than 140 characters © 2009 Business Incubation Center at CBP

Twitter lingo • Follow/Followers: You/Them • DM-Direct Msg, Private message How: D username • # Hash Tags- Tweet that starts with a “#” for tracking purposes, similar tweets, identify topic (eg #smallbusiness, #FF, #FollowFriday) © 2009 Business Incubation Center at CBP

Twitter tools/websites/cool resources • www.twitterbackgrounds.com- customize backgrounds • www.Twellow.com: Directory of public twitter accounts. Organizes by categories. • www.Friendorfollow.com: Who are you following that's not following you back? Who's following you that you're not following back? Find out! • www.Twittercounter.com: © 2009 Business Incubation Center at CBP

Twitter tools/websites/cool resources • www.Tweetdeck.com:Desktop Twitter applicati on. To allow users to send and receive tweets and view profiles. It is the most popular Twitter application • www.whatthetrend.com: Find out what's trending on Twitter and why. • www.Bit.ly: Shorten a URL, Track clicks. Similar to www.Tinyurl.com © 2009 Business Incubation Center at CBP

Twitter tools/websites/cool resources • www.Tweetchat.com: TweetChat helps put your blinders on to the Twitter-sphere while you monitor and chat about one topic. • www.Search.twitter.com: Search everyone’s tweets – in realtime • www.Twittersheep.com: Enter your twitter username to see a tag cloud from the 'bios' of your twitter flock. © 2009 Business Incubation Center at CBP

Things to Remember • Learn what people are saying about your brand • Covert customers into brand advocates • Encourage referrals • Create a buzz • Increase brand exposure/website traffic © 2009 Business Incubation Center at CBP

Questions? Contacting me Email: rabiya@cbponline.org http://www.cbponlne.org/bic/facebook http://www.linkedin.com/in/rabiya http://www.twitter.com/bizincubation http://www.slideshare.net/rabiyaj © 2009 Business Incubation Center at CBP

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Twitter for Business

by Rabiya Jilani on Sep 16, 2009

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Twitter for Business — Presentation Transcript