Your SlideShare is downloading. ×

Social Media for nonprofits

1,587
views

Published on

A presentation going over the different social media tools.

A presentation going over the different social media tools.

Published in: Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,587
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
13
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media An overview for non profits Presented by: Rabiya Jilani CEO, Lumenica, LLC Copyright ©2010, Lumenica, LLC
  • 2. What do you think of when you hear social media? Copyright ©2010, Lumenica, LLC
  • 3. Source: http://www.wealthyleader.com/blog/wp-content/uploads/2009/02/social_media_sites.jpg
  • 4. So What is Social Media? Copyright ©2010, Lumenica, LLC
  • 5. Remember, the dynamics and demographics of each network are different. You don’t have to be EVERYWHERE! Copyright ©2010, Lumenica, LLC
  • 6. Facebook Facts: • Launched in 2004 • Over 400 million active users • People spend over 500 billion minutes per month on Facebook • Fastest growing demographic is 35+ Copyright ©2010, Lumenica, LLC
  • 7. Understanding Facebook • Personal Profile – You use it to communicate with friends, family colleagues – Remember it’s a PERSONAL profile – Key features: Wall- Friends-Requests-Inbox-Newsfeed • Groups – Typically used by smaller organizations/Non Profits – Easy to set up – Has some limitations Copyright ©2010, Lumenica, LLC
  • 8. Facebook • Pages: – Preferred for organizations, brands and non profits – You can create vanity URL – You can have a list of people that “like” the page Note: the like feature has replaced the concept of fans – Shows updates on individual’s newsfeed – You can view insights – VERY VALUABLE Copyright ©2010, Lumenica, LLC
  • 9. Logo /Visual Identity Vanity URL Wall Photos Events People who Like the page Additional Applications Access to insights Discussions Poll Copyright ©2010, Lumenica, LLC
  • 10. Facebook: Applications • More ways to interact with those who “like” your page • Sample Applications: – Causes – Youtube – Social RSS – Discussion Board – Slideshare – Calendar – Polls – Constant Contact – Events – Event Brite – Twitter Copyright ©2010, Lumenica, LLC
  • 11. Facebook: Insights • One of the best feature • Gives you information about – Interactions – page viewers – Demographics of those that like the page Copyright ©2010, Lumenica, LLC
  • 12. Copyright ©2010, Lumenica, LLC
  • 13. Copyright ©2010, Lumenica, LLC
  • 14. Copyright ©2010, Lumenica, LLC
  • 15. Facebook - Events Copyright ©2010, Lumenica, LLC
  • 16. Facebook-Ads 4 Copyright ©2010, Lumenica, LLC
  • 17. Facebook: Causes • An application on Facebook • You can create a cause to support a U.S. registered 501(c)(3) nonprofit or Canadian registered charity • It can be used for fundraising and recruiting sponsors/supporters • More information about causes or to list your non profit: www.causes.com Copyright ©2010, Lumenica, LLC
  • 18. • Amount Raised • Members • About the Cause • People who told their friends about the cause • Position of the Nonprofit • Impact Copyright ©2010, Lumenica, LLC
  • 19. Linkedin • Business Oriented Social Network • Great for staying in touch with connections • 65 Million Linkedin Members Copyright ©2010, Lumenica, LLC
  • 20. Linkedin-Personal Profile • Add a summary • Experiences • Education • Photos • Status • Link it to twitter • Additional info- Groups/recommendations Copyright ©2010, Lumenica, LLC
  • 21. Copyright ©2010, Lumenica, LLC
  • 22. Linkedin Company Profiles • Company Name • Email Domain • Website • Description • Industry • No. of Employees • Type • Country Copyright ©2010, Lumenica, LLC
  • 23. Copyright ©2010, Lumenica, LLC
  • 24. Linkedin-Other Features • Linkedin Groups: – Join different Groups http://www.linkedin.com/groupsDirectory – Create Groups – You can create Subgroups • Linkedin Events: – Create events – Customize event type/keywords/who should attend – Allow RSVPs Copyright ©2010, Lumenica, LLC
  • 25. Linkedin- Other Features • Direct Ads (Beta) – Create an Ad https://www.linkedin.com/directads/ – Pay per click or impressions model – Target specific audience by location/job fuction/industry/gender • More information about Linkedin: http://learn.linkedin.com/ Copyright ©2010, Lumenica, LLC
  • 26. Twitter • Twitter is a real-time information network powered by people • Also referred to as a micro- blogging site • In the first quarter of 2010, 4 billion tweets per quarter were posted. • In March 2010, Twitter has recorded a 1,500 per cent growth in the number of registered users Copyright ©2010, Lumenica, LLC
  • 27. Twitter- Things you need to know • Tweet: A post or status update in 140 characters • Followers/Following/Lists • Re-Tweet: A repeated tweet. Typically used to forward a message onto your followers • Hashtag: tagging of an individual tweet by using a hash in front of the tag, allows you to stream a particular subject. • DM: direct Message Copyright ©2010, Lumenica, LLC
  • 28. How to use Twitter Copyright ©2010, Lumenica, LLC
  • 29. How to use Twitter Copyright ©2010, Lumenica, LLC
  • 30. Copyright ©2010, Lumenica, LLC
  • 31. Other Social Media Tools • You can create a premium banded channel for your non profit • Available only for 501 (c)(3)s • Integrate it to accept donations from Google Checkout • Videos can be embedded within website/blog/linked to facebook • Provides you insights Copyright ©2010, Lumenica, LLC
  • 32. Other Social Media Tools • Image and video hosting website. • Great for event highlights • If you r mission is development related, you can post pics of the development projects • Can be embedded within website/other social media tools Copyright ©2010, Lumenica, LLC
  • 33. Other Social Media Tools • Presentation, document and PDF hosting site • Share Presentations with ease • Synch audio with presentations • Embed within wbesites/blogs • Link to other social media tools Copyright ©2010, Lumenica, LLC
  • 34. No matter which Social Platform you choose, remember to integrate them Copyright ©2010, Lumenica, LLC
  • 35. Contacting Rabiya Jilani Copyright ©2010, Lumenica, LLC

×