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Social Media
An overview for non profits




     Presented by: Rabiya Jilani
        CEO, Lumenica, LLC




       Copyri...
What do you think of when you hear
          social media?




            Copyright ©2010, Lumenica, LLC
Source: http://www.wealthyleader.com/blog/wp-content/uploads/2009/02/social_media_sites.jpg
So What is Social Media?




       Copyright ©2010, Lumenica, LLC
Remember, the dynamics and
demographics of each network
       are different.

    You don’t have to be
       EVERYWHERE!...
Facebook
Facts:
• Launched in 2004
• Over 400 million active users
• People spend over 500
  billion minutes per month
  o...
Understanding Facebook
• Personal Profile
  – You use it to communicate with friends, family
    colleagues
  – Remember i...
Facebook
• Pages:
  – Preferred for organizations, brands and non profits
  – You can create vanity URL
  – You can have a...
Logo /Visual
                                 Identity

                                 Vanity URL

                     ...
Facebook: Applications
• More ways to interact with those who “like”
  your page
• Sample Applications:
  – Causes
  – You...
Facebook: Insights
• One of the best feature
• Gives you information about
  – Interactions
  – page viewers
  – Demograph...
Copyright ©2010, Lumenica, LLC
Copyright ©2010, Lumenica, LLC
Copyright ©2010, Lumenica, LLC
Facebook - Events




    Copyright ©2010, Lumenica, LLC
Facebook-Ads

                                   4




  Copyright ©2010, Lumenica, LLC
Facebook: Causes
• An application on Facebook
• You can create a cause to support a U.S.
  registered 501(c)(3) nonprofit ...
• Amount
                                   Raised
                                 • Members
                            ...
Linkedin
                         • Business Oriented
                           Social Network
                         •...
Linkedin-Personal Profile
•   Add a summary
•   Experiences
•   Education
•   Photos
•   Status
•   Link it to twitter
•  ...
Copyright ©2010, Lumenica, LLC
Linkedin Company Profiles
•   Company Name
•   Email Domain
•   Website
•   Description
•   Industry
•   No. of Employees
...
Copyright ©2010, Lumenica, LLC
Linkedin-Other Features
• Linkedin Groups:
  – Join different Groups
    http://www.linkedin.com/groupsDirectory
  – Creat...
Linkedin- Other Features
• Direct Ads (Beta)
  – Create an Ad
    https://www.linkedin.com/directads/
  – Pay per click or...
Twitter
     • Twitter is a real-time information
       network powered by people
     • Also referred to as a micro-
   ...
Twitter- Things you need to know
• Tweet: A post or status update in 140
  characters
• Followers/Following/Lists
• Re-Twe...
How to use Twitter




    Copyright ©2010, Lumenica, LLC
How to use Twitter




    Copyright ©2010, Lumenica, LLC
Copyright ©2010, Lumenica, LLC
Other Social Media Tools
   • You can create a premium
     banded channel for your non
     profit
   • Available only fo...
Other Social Media Tools
   • Image and video hosting website.
   • Great for event highlights
   • If you r mission is de...
Other Social Media Tools
   • Presentation, document and PDF
     hosting site
   • Share Presentations with ease
   • Syn...
No matter which Social Platform you
choose, remember to integrate them




            Copyright ©2010, Lumenica, LLC
Contacting Rabiya Jilani




       Copyright ©2010, Lumenica, LLC
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Social Media for nonprofits

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A presentation going over the different social media tools.

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Transcript of "Social Media for nonprofits"

  1. 1. Social Media An overview for non profits Presented by: Rabiya Jilani CEO, Lumenica, LLC Copyright ©2010, Lumenica, LLC
  2. 2. What do you think of when you hear social media? Copyright ©2010, Lumenica, LLC
  3. 3. Source: http://www.wealthyleader.com/blog/wp-content/uploads/2009/02/social_media_sites.jpg
  4. 4. So What is Social Media? Copyright ©2010, Lumenica, LLC
  5. 5. Remember, the dynamics and demographics of each network are different. You don’t have to be EVERYWHERE! Copyright ©2010, Lumenica, LLC
  6. 6. Facebook Facts: • Launched in 2004 • Over 400 million active users • People spend over 500 billion minutes per month on Facebook • Fastest growing demographic is 35+ Copyright ©2010, Lumenica, LLC
  7. 7. Understanding Facebook • Personal Profile – You use it to communicate with friends, family colleagues – Remember it’s a PERSONAL profile – Key features: Wall- Friends-Requests-Inbox-Newsfeed • Groups – Typically used by smaller organizations/Non Profits – Easy to set up – Has some limitations Copyright ©2010, Lumenica, LLC
  8. 8. Facebook • Pages: – Preferred for organizations, brands and non profits – You can create vanity URL – You can have a list of people that “like” the page Note: the like feature has replaced the concept of fans – Shows updates on individual’s newsfeed – You can view insights – VERY VALUABLE Copyright ©2010, Lumenica, LLC
  9. 9. Logo /Visual Identity Vanity URL Wall Photos Events People who Like the page Additional Applications Access to insights Discussions Poll Copyright ©2010, Lumenica, LLC
  10. 10. Facebook: Applications • More ways to interact with those who “like” your page • Sample Applications: – Causes – Youtube – Social RSS – Discussion Board – Slideshare – Calendar – Polls – Constant Contact – Events – Event Brite – Twitter Copyright ©2010, Lumenica, LLC
  11. 11. Facebook: Insights • One of the best feature • Gives you information about – Interactions – page viewers – Demographics of those that like the page Copyright ©2010, Lumenica, LLC
  12. 12. Copyright ©2010, Lumenica, LLC
  13. 13. Copyright ©2010, Lumenica, LLC
  14. 14. Copyright ©2010, Lumenica, LLC
  15. 15. Facebook - Events Copyright ©2010, Lumenica, LLC
  16. 16. Facebook-Ads 4 Copyright ©2010, Lumenica, LLC
  17. 17. Facebook: Causes • An application on Facebook • You can create a cause to support a U.S. registered 501(c)(3) nonprofit or Canadian registered charity • It can be used for fundraising and recruiting sponsors/supporters • More information about causes or to list your non profit: www.causes.com Copyright ©2010, Lumenica, LLC
  18. 18. • Amount Raised • Members • About the Cause • People who told their friends about the cause • Position of the Nonprofit • Impact Copyright ©2010, Lumenica, LLC
  19. 19. Linkedin • Business Oriented Social Network • Great for staying in touch with connections • 65 Million Linkedin Members Copyright ©2010, Lumenica, LLC
  20. 20. Linkedin-Personal Profile • Add a summary • Experiences • Education • Photos • Status • Link it to twitter • Additional info- Groups/recommendations Copyright ©2010, Lumenica, LLC
  21. 21. Copyright ©2010, Lumenica, LLC
  22. 22. Linkedin Company Profiles • Company Name • Email Domain • Website • Description • Industry • No. of Employees • Type • Country Copyright ©2010, Lumenica, LLC
  23. 23. Copyright ©2010, Lumenica, LLC
  24. 24. Linkedin-Other Features • Linkedin Groups: – Join different Groups http://www.linkedin.com/groupsDirectory – Create Groups – You can create Subgroups • Linkedin Events: – Create events – Customize event type/keywords/who should attend – Allow RSVPs Copyright ©2010, Lumenica, LLC
  25. 25. Linkedin- Other Features • Direct Ads (Beta) – Create an Ad https://www.linkedin.com/directads/ – Pay per click or impressions model – Target specific audience by location/job fuction/industry/gender • More information about Linkedin: http://learn.linkedin.com/ Copyright ©2010, Lumenica, LLC
  26. 26. Twitter • Twitter is a real-time information network powered by people • Also referred to as a micro- blogging site • In the first quarter of 2010, 4 billion tweets per quarter were posted. • In March 2010, Twitter has recorded a 1,500 per cent growth in the number of registered users Copyright ©2010, Lumenica, LLC
  27. 27. Twitter- Things you need to know • Tweet: A post or status update in 140 characters • Followers/Following/Lists • Re-Tweet: A repeated tweet. Typically used to forward a message onto your followers • Hashtag: tagging of an individual tweet by using a hash in front of the tag, allows you to stream a particular subject. • DM: direct Message Copyright ©2010, Lumenica, LLC
  28. 28. How to use Twitter Copyright ©2010, Lumenica, LLC
  29. 29. How to use Twitter Copyright ©2010, Lumenica, LLC
  30. 30. Copyright ©2010, Lumenica, LLC
  31. 31. Other Social Media Tools • You can create a premium banded channel for your non profit • Available only for 501 (c)(3)s • Integrate it to accept donations from Google Checkout • Videos can be embedded within website/blog/linked to facebook • Provides you insights Copyright ©2010, Lumenica, LLC
  32. 32. Other Social Media Tools • Image and video hosting website. • Great for event highlights • If you r mission is development related, you can post pics of the development projects • Can be embedded within website/other social media tools Copyright ©2010, Lumenica, LLC
  33. 33. Other Social Media Tools • Presentation, document and PDF hosting site • Share Presentations with ease • Synch audio with presentations • Embed within wbesites/blogs • Link to other social media tools Copyright ©2010, Lumenica, LLC
  34. 34. No matter which Social Platform you choose, remember to integrate them Copyright ©2010, Lumenica, LLC
  35. 35. Contacting Rabiya Jilani Copyright ©2010, Lumenica, LLC
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