Social Media for nonprofits

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Understanding Facebook • Personal Profile – You use it to communicate with friends, family colleagues – Remember it’s a PERSONAL profile – Key features: Wall- Friends-Requests-Inbox-Newsfeed • Groups – Typically used by smaller organizations/Non Profits – Easy to set up – Has some limitations Copyright ©2010, Lumenica, LLC

Facebook • Pages: – Preferred for organizations, brands and non profits – You can create vanity URL – You can have a list of people that “like” the page Note: the like feature has replaced the concept of fans – Shows updates on individual’s newsfeed – You can view insights – VERY VALUABLE Copyright ©2010, Lumenica, LLC

Facebook: Applications • More ways to interact with those who “like” your page • Sample Applications: – Causes – Youtube – Social RSS – Discussion Board – Slideshare – Calendar – Polls – Constant Contact – Events – Event Brite – Twitter Copyright ©2010, Lumenica, LLC

Facebook: Causes • An application on Facebook • You can create a cause to support a U.S. registered 501(c)(3) nonprofit or Canadian registered charity • It can be used for fundraising and recruiting sponsors/supporters • More information about causes or to list your non profit: www.causes.com Copyright ©2010, Lumenica, LLC

Linkedin-Other Features • Linkedin Groups: – Join different Groups http://www.linkedin.com/groupsDirectory – Create Groups – You can create Subgroups • Linkedin Events: – Create events – Customize event type/keywords/who should attend – Allow RSVPs Copyright ©2010, Lumenica, LLC

Linkedin- Other Features • Direct Ads (Beta) – Create an Ad https://www.linkedin.com/directads/ – Pay per click or impressions model – Target specific audience by location/job fuction/industry/gender • More information about Linkedin: http://learn.linkedin.com/ Copyright ©2010, Lumenica, LLC

Twitter • Twitter is a real-time information network powered by people • Also referred to as a micro- blogging site • In the first quarter of 2010, 4 billion tweets per quarter were posted. • In March 2010, Twitter has recorded a 1,500 per cent growth in the number of registered users Copyright ©2010, Lumenica, LLC

Twitter- Things you need to know • Tweet: A post or status update in 140 characters • Followers/Following/Lists • Re-Tweet: A repeated tweet. Typically used to forward a message onto your followers • Hashtag: tagging of an individual tweet by using a hash in front of the tag, allows you to stream a particular subject. • DM: direct Message Copyright ©2010, Lumenica, LLC

Other Social Media Tools • You can create a premium banded channel for your non profit • Available only for 501 (c)(3)s • Integrate it to accept donations from Google Checkout • Videos can be embedded within website/blog/linked to facebook • Provides you insights Copyright ©2010, Lumenica, LLC

Other Social Media Tools • Image and video hosting website. • Great for event highlights • If you r mission is development related, you can post pics of the development projects • Can be embedded within website/other social media tools Copyright ©2010, Lumenica, LLC

Other Social Media Tools • Presentation, document and PDF hosting site • Share Presentations with ease • Synch audio with presentations • Embed within wbesites/blogs • Link to other social media tools Copyright ©2010, Lumenica, LLC

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Social Media for nonprofits

by Rabiya Jilani

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