Social Media for Non Profits

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A presentation for the Center for Non Profit for Success by Lumenica, LLC. How can non profits leverage Social Media

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Social Media for Non Profits

  1. 1. Tips and tools for using social media to build support for your mission: An overview Prepared for: Center For Non Profit Success Presenters: Rabiya Jilani CEO Lumenica, LLC Copyright © 2009. Lumenica LLc
  2. 2. Disclaimer There is no cookie cutter method of having a successful social marketing strategy Our objective is to share our experiences and give you some food for thought Copyright © 2009. Lumenica LLc
  3. 3. Before you embark on a Social Media Campaign What is your goal? Fundraising Awareness Influence Change New Clients New Partnerships Media Exposure Sponsors Web Traffic Monitor industry Other Copyright © 2009. Lumenica LLc
  4. 4. Focus on Social Media Tools Social Media comes in different forms: Blogging Video Sharing Micro Blogging Live Casting Social Networking Audio/Music Sharing Events Product Reviews Wikis Business Reviews Social Bookmarking Community Q&A Social News Virtual Worlds Photo Sharing Game Sharing Copyright © 2009. Lumenica LLc
  5. 5. Remember: The dynamics and demographics of each network are different You don’t have to be everywhere! Copyright © 2009. Lumenica LLc
  6. 6. Listening Reinvent/Improve Broadcast Build Community Respond Copyright © 2009. Lumenica LLc
  7. 7. What is Facebook? • Communicate • Seek Information • Play with applications • Control Content • Build Relationships • Express themselves • Share information Copyright © 2009. Lumenica LLc
  8. 8. Facebook Personal Business Copyright © 2009. Lumenica LLc
  9. 9. Facebook Personal Business Friends Coworkers Customers Suppliers Family Classmates Partners Stakeholder Copyright © 2009. Lumenica LLc
  10. 10. Copyright © 2009. Lumenica LLc
  11. 11. Copyright © 2009. Lumenica LLc
  12. 12. Business Profile Copyright © 2009. Lumenica LLc
  13. 13. Copyright © 2009. Lumenica LLc
  14. 14. © 2009 Business Incubation Center at CBP
  15. 15. Facebook Ads • Reach over 2 million active users • Attach social action • Create a demand Copyright © 2009. Lumenica LLc
  16. 16. Identify your Keyword Identify Target ad goal Targeting Make your Use a strong Keep it simple product stand call to action out Keep the user Use an Image experience in Evaluate! mind © 2009 Business Incubation Center at CBP
  17. 17. Facebook Causes • A facebook application • Spread awareness • Discuss issues • Call for action/petitions • Fundraising Copyright © 2009. Lumenica LLc
  18. 18. Facebook Page Insights Copyright © 2009. Lumenica LLc
  19. 19. Facebook Page Insights Copyright © 2009. Lumenica LLc
  20. 20. Facebook Page Insights Copyright © 2009. Lumenica LLc
  21. 21. Facebook Page Insights Copyright © 2009. Lumenica LLc
  22. 22. Goals for using Facebook • Get Found • Connect and Engage • Create a Community • Promote Content Copyright © 2009. Lumenica LLc
  23. 23. What is Linkedin? • Business Oriented Social Network • Job Seeking, Connection building tool • Use Applications Copyright © 2009. Lumenica LLc
  24. 24. What is linkedin?
  25. 25. Applications Copyright © 2009. Lumenica LLc
  26. 26. Company Profiles Allows companies to create profiles on Linkedin. *Company/Nonprofit Name *Email Domain(s) * Website URL * Description * Industry * # of employees * Type * Country Copyright © 2009. Lumenica LLc
  27. 27. Company info Related Companies Company Description Company Employees Recent Promos Key Stats © 2009 Business Incubation Center at CBP
  28. 28. Linked in Group- A good idea: Sign up for a group Listen Participate create Copyright © 2009. Lumenica LLc
  29. 29. Linked in Events • Go to: http://events.linkedin.com/ • Fill out relevant information © 2009 Business Incubation Center at CBP
  30. 30. Sample Event Copyright © 2009. Lumenica LLc
  31. 31. What is Twitter? • Founded in 2006 • Micro-blogging service that allows you to send and receive messages called tweets • Tweets are text based • Limited to 140 characters Copyright © 2009. Lumenica LLc
  32. 32. How to use twitter • Use it to share what’s going on with your non profit • Email blast/Press release • Build Relationships • Hold competitions Copyright © 2009. Lumenica LLc
  33. 33. How to use twitter • Connect with media • Connect with other non profits • Create focus groups • Works with other Social Media Platforms Copyright © 2009. Lumenica LLc
  34. 34. Twit Pay • Twitpay is a simple way to send payments via Twitter. Twitpay’s ReTweet Suite is for compelling campaigns over twitter Copyright © 2009. Lumenica LLc
  35. 35. Things to remember Be a resource Conduct a survey/study Offer Value Understand the lingo Each Network uses different language and tactics- learn the tactics Promote others Quality vs Quantity Be thankful Copyright © 2009. Lumenica LLc
  36. 36. Things to remember Promote others If you want people to promote you and your cause, you have to promote others. This is the only way to find a dedicated group of ambassadors for your non profit Quality vs Quantity If you have a small but dedicated group of followers, its better than having a large group of followers that don’t promote you Be thankful-Mind your manners ALWAYS Copyright © 2009. Lumenica LLc
  37. 37. Things to remember Post Videos, Pictures, blog updates People love to click on links Share Ideas, thoughts, articles, insights. People want to hear from you Keep your followers/fans engaged Play giveaways/contests Use surveys or polls to show their opinions matter Copyright © 2009. Lumenica LLc
  38. 38. Things to remember The three most important things: BE REAL Talk like people, not press releases Follow the experts and constantly learn and evolve Copyright © 2009. Lumenica LLc
  39. 39. Useful Social Media Networks for non profits Copyright © 2009. Lumenica LLc
  40. 40. REMEMBER: Cross Promote Copyright © 2009. Lumenica LLc
  41. 41. Final Thought: Social Media is long term It takes effort If you want ambassadors, you have to trust them and endorse them Copyright © 2009. Lumenica LLc
  42. 42. Questions? Contacting Rabiya Email: rabiyaj@lumenica.com www.facebook.com/rabiyaj http://www.linkedin.com/in/rabiya http://www.twitter.com/bizincubation http://www.slideshare.net/rabiyaj © 2009 Business Incubation Center at CBP
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