Social Media for Non Profits

Tips and tools for using social media to build support for your mission: An overview Prepared for: Center For Non Profit Success Presenters: Rabiya Jilani CEO Lumenica, LLC Copyright © 2009. Lumenica LLc

Before you embark on a Social Media Campaign What is your goal? Fundraising Awareness Influence Change New Clients New Partnerships Media Exposure Sponsors Web Traffic Monitor industry Other Copyright © 2009. Lumenica LLc

Focus on Social Media Tools Social Media comes in different forms: Blogging Video Sharing Micro Blogging Live Casting Social Networking Audio/Music Sharing Events Product Reviews Wikis Business Reviews Social Bookmarking Community Q&A Social News Virtual Worlds Photo Sharing Game Sharing Copyright © 2009. Lumenica LLc

Identify your Keyword Identify Target ad goal Targeting Make your Use a strong Keep it simple product stand call to action out Keep the user Use an Image experience in Evaluate! mind © 2009 Business Incubation Center at CBP

What is linkedin?

Company Profiles Allows companies to create profiles on Linkedin. *Company/Nonprofit Name *Email Domain(s) * Website URL * Description * Industry * # of employees * Type * Country Copyright © 2009. Lumenica LLc

What is Twitter? • Founded in 2006 • Micro-blogging service that allows you to send and receive messages called tweets • Tweets are text based • Limited to 140 characters Copyright © 2009. Lumenica LLc

Things to remember Be a resource Conduct a survey/study Offer Value Understand the lingo Each Network uses different language and tactics- learn the tactics Promote others Quality vs Quantity Be thankful Copyright © 2009. Lumenica LLc

Things to remember Promote others If you want people to promote you and your cause, you have to promote others. This is the only way to find a dedicated group of ambassadors for your non profit Quality vs Quantity If you have a small but dedicated group of followers, its better than having a large group of followers that don’t promote you Be thankful-Mind your manners ALWAYS Copyright © 2009. Lumenica LLc

Things to remember Post Videos, Pictures, blog updates People love to click on links Share Ideas, thoughts, articles, insights. People want to hear from you Keep your followers/fans engaged Play giveaways/contests Use surveys or polls to show their opinions matter Copyright © 2009. Lumenica LLc

Questions? Contacting Rabiya Email: rabiyaj@lumenica.com www.facebook.com/rabiyaj http://www.linkedin.com/in/rabiya http://www.twitter.com/bizincubation http://www.slideshare.net/rabiyaj © 2009 Business Incubation Center at CBP

http://www.lumenica.com	12
http://www.slideshare.net	10

Social Media for Non Profits

by Rabiya Jilani on Nov 09, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 22

Statistics

Social Media for Non Profits — Presentation Transcript