Using features for businessPresenter: RabiyaJilaniDirector, Business Incubation CenterCEO, Lumenica LLC

© 2009 Business Incubation Center at CBP

91% say consumer reviews are the #1 aid to buying decisions87% trust a friends recommendation over critics review Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions26% of search results link to user-generated content© 2009 Business Incubation Center at CBP

Advertising/Promotion Opportunity to establish yourself as the expertThe 5 Cs of Social MediaContentConnectionsCommunityConversationsConstantly Changing© 2009 Business Incubation Center at CBP

© 2009 Business Incubation Center at CBP

For more info about linkedin: http://learn.linkedin.com/what-is-linkedin/© 2009 Business Incubation Center at CBP

Profiles© 2009 Business Incubation Center at CBP

© 2009 Business Incubation Center at CBPGo to:www.linkedin.comList your current and past positions List EducationAdd a profile picture (make sure its professional)Add a Summary paragraphUpdate your status

Go to:www.linkedin.com

List your current and past positions

List Education

Add a profile picture (make sure its professional)

Add a Summary paragraph

Update your status

© 2009 Business Incubation Center at CBPPrivate ProfilePublic Profile

© 2009 Business Incubation Center at CBPMore info about profiles:http://learn.linkedin.com/profiles/#Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc

Connecting with Others© 2009 Business Incubation Center at CBP

© 2009 Business Incubation Center at CBPImport Contacts via outlookFind Contacts via custom search You can add individual email addressSee who your contacts are connected to

Import Contacts via outlook

Find Contacts via custom search

You can add individual email address

See who your contacts are connected to

Applications© 2009 Business Incubation Center at CBP

© 2009 Business Incubation Center at CBP

Company Profiles© 2009 Business Incubation Center at CBP

© 2009 Business Incubation Center at CBPAdding a Company Profile: Step 1: Go to http://www.linkedin.com/companies?didentcompy=Add email addressStep 2: Confirm Email address

© 2009 Business Incubation Center at CBPStep 3: *Company Name*Email Domain(s)* Website URL* Description* Industry* # of employees* Type* Country*Postal Code

© 2009 Business Incubation Center at CBPCompany infoRelated CompaniesCompany DescriptionCompany EmployeesRecent PromosKey Stats

Groups© 2009 Business Incubation Center at CBP

© 2009 Business Incubation Center at CBPA good idea: Sign up for a group ListenParticipate create

© 2009 Business Incubation Center at CBPGreat Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htmClick on screenshot to see video

Events© 2009 Business Incubation Center at CBP

© 2009 Business Incubation Center at CBPGo to: http://events.linkedin.com/Fill out relevant information

Go to: http://events.linkedin.com/

Fill out relevant information

© 2009 Business Incubation Center at CBPAdd Event Category

Add Event Category

© 2009 Business Incubation Center at CBP

© 2009 Business Incubation Center at CBPStep 1: Create a personal profile(Make sure you COMPLETE the profile)Step 2: Complete the Public Profile (with URL)Step 3: Connect with peopleStep 4: Explore ApplicationsStep 5: Create Company ProfileStep 6: Join a GroupStep 7: Create a groupStep 8: Explore EventsStep 9: Keep updating status (1-2 times a week)Step 10: Connect, Explore, Engage Update

Step 1: Create a personal profile

Step 2: Complete the Public Profile (with URL)

Step 3: Connect with people

Step 4: Explore Applications

Step 5: Create Company Profile

Step 6: Join a Group

Step 7: Create a group

Step 8: Explore Events

Step 9: Keep updating status (1-2 times a week)

Step 10: Connect, Explore, Engage Update

© 2009 Business Incubation Center at CBPCross Promote

© 2009 Business Incubation Center at CBPLearn what people are saying about your brandCovert customers into brand advocatesEncourage referralsCreate a buzzIncrease brand exposure/website traffic

Learn what people are saying about your brand

Covert customers into brand advocates

Encourage referrals

Create a buzz

Increase brand exposure/website traffic

© 2009 Business Incubation Center at CBPContacting meEmail: rabiya@cbponline.orghttp://www.cbponlne.org/bic/facebookhttp://www.linkedin.com/in/rabiyahttp://www.twitter.com/bizincubationhttp://www.slideshare.net/rabiyaj