How To Create A Winning Business Profile on Social Networks

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A slideshow which goes over the step by step instructions on how to create a winning profile!

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How To Create A Winning Business Profile on Social Networks

  1. 1. How to create a winning business profile on twitter | linkedin | facebook<br />Presenter: RabiyaJilani<br />Director, Business Incubation Center<br />CEO, Lumenica LLC<br />
  2. 2. © 2009 Business Incubation Center at CBP<br />
  3. 3. 91% say consumer reviews are the #1 aid to buying decisions<br />87% trust a friends recommendation over critics review <br />Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions<br />26% of search results link to user-generated content<br />© 2009 Business Incubation Center at CBP<br />
  4. 4. Advertising/Promotion <br />Opportunity to establish yourself as the expert<br />The 5 Cs of Social Media<br />Content<br />Connections<br />Community<br />Conversations<br />Constantly Changing<br />© 2009 Business Incubation Center at CBP<br />
  5. 5. © 2009 Business Incubation Center at CBP<br />
  6. 6. © 2009 Business Incubation Center at CBP<br />
  7. 7.
  8. 8. © 2009 Business Incubation Center at CBP<br /><ul><li>Go to www.facebook.com
  9. 9. Sign up with your personal email address
  10. 10. Differences between</li></ul>Home Page <br />Wall<br />Info<br />Photos<br />Boxes<br />
  11. 11. © 2009 Business Incubation Center at CBP<br /><ul><li>Account Settings
  12. 12. Privacy Settings –important</li></ul>For more info: http://www.facebook.com/help.php?page=419<br /><ul><li>Application Settings</li></ul>For more info: http://www.facebook.com/help.php?page=25<br /><ul><li>Uploading pictures/Profile Picture/Thumbnails</li></ul>For more info: http://www.facebook.com/help.php?page=412<br />
  13. 13. © 2009 Business Incubation Center at CBP<br /><ul><li>Step 1: Go to: www.facebook.com/pages/create.php
  14. 14. Step 2: Create Page
  15. 15. Step 3: Publish Page
  16. 16. Step 4: Become a fan</li></ul>Managing the page: <br />More info http://www.facebook.com/help.php?page=911<br />CAUTION: ONCE YOU DECIDE ON A NAME <br />FOR THE PAGE, YOU CAN’T CHANGE IT!<br />
  17. 17. © 2009 Business Incubation Center at CBP<br />
  18. 18. © 2009 Business Incubation Center at CBP<br />
  19. 19. © 2009 Business Incubation Center at CBP<br />
  20. 20. © 2009 Business Incubation Center at CBP<br />
  21. 21. © 2009 Business Incubation Center at CBP<br /><ul><li>Go to: http://www.facebook.com/editevent.php?gid=32856742097
  22. 22. Fill out relevant information
  23. 23. Invite people
  24. 24. Need more help: </li></ul>http://www.facebook.com/help/search.php?hq=events&ref=hq<br />
  25. 25. © 2009 Business Incubation Center at CBP<br />
  26. 26. Reach over 2million active users <br />Attach social action<br />Create a demand<br />Choose Pay per click option<br />Choose Pay per impression option<br />Target add- geographic, gender, age and more<br />Track your progress, gain insight, modify<br />© 2009 Business Incubation Center at CBP<br />
  27. 27. © 2009 Business Incubation Center at CBP<br />
  28. 28. © 2009 Business Incubation Center at CBP<br />
  29. 29.
  30. 30. © 2009 Business Incubation Center at CBP<br /><ul><li>Go to:www.linkedin.com
  31. 31. List your current and past positions
  32. 32. List Education
  33. 33. Add a profile picture (make sure its professional)
  34. 34. Add a Summary paragraph</li></li></ul><li>© 2009 Business Incubation Center at CBP<br /><ul><li>Import Contacts
  35. 35. Find Contacts
  36. 36. You can add individual email address
  37. 37. Connect with clients, colleagues, classmates</li></li></ul><li>© 2009 Business Incubation Center at CBP<br />More info about profiles:<br />http://learn.linkedin.com/profiles/#<br />Specifying account privacy/settings: https://www.linkedin.com/secure/settings?trk=hb_acc<br />
  38. 38. © 2009 Business Incubation Center at CBP<br />
  39. 39. © 2009 Business Incubation Center at CBP<br />Adding a Company Profile: <br />Step 1: Go to http://www.linkedin.com/companies?didentcompy=<br />Add email address<br />Step 2: Confirm Email address<br />
  40. 40. © 2009 Business Incubation Center at CBP<br />Step 3: <br />*Company Name<br />*Email Domain(s)<br />* Website URL<br />* Description<br />* Industry<br />* # of employees<br />* Type<br />* Country<br />*Postal Code<br />
  41. 41. © 2009 Business Incubation Center at CBP<br />Company info<br />Related Companies<br />Company Description<br />Company Employees<br />Recent Promos<br />Key Stats<br />
  42. 42. © 2009 Business Incubation Center at CBP<br />A good idea: <br />Sign up for a group <br />Listen<br />Participate <br />create<br />
  43. 43. © 2009 Business Incubation Center at CBP<br />Great Video: http://learn.linkedin.com/training_source/creategroup/Creating%20A%20Group_demo.htm<br />Click on screenshot to see video <br />
  44. 44. © 2009 Business Incubation Center at CBP<br /><ul><li>Go to: http://www.facebook.com/editevent.php?gid=32856742097
  45. 45. Fill out relevant information
  46. 46. Invite people
  47. 47. Need more help: </li></ul>http://www.facebook.com/help/search.php?hq=events&ref=hq<br />
  48. 48. © 2009 Business Incubation Center at CBP<br />
  49. 49. © 2009 Business Incubation Center at CBP<br /><ul><li>Video Explaining Twitter: </li></ul>http://help.twitter.com/portal<br />Click on screenshot to see video <br />
  50. 50. © 2009 Business Incubation Center at CBP<br /><ul><li>140 characters of syndicated consciousness of what you are thinking or sharing
  51. 51. Works like an email blast/press release
  52. 52. Build relationships
  53. 53. Connect with media
  54. 54. Great focus groups
  55. 55. Works with other social media platforms</li></ul>Twitter is……A 24/7 cocktail party<br />
  56. 56.
  57. 57. © 2009 Business Incubation Center at CBP<br /><ul><li>Be a resource
  58. 58. Offer value
  59. 59. Understand the lingo
  60. 60. Promote others
  61. 61. Quality vs Quantity
  62. 62. Be thankful
  63. 63. Post videos, blog updates, pictures
  64. 64. Share
  65. 65. Play giveaways/contests
  66. 66. Include in your email signature/business card</li></ul>People want to do business <br />with people <br />NOT companies<br />
  67. 67. © 2009 Business Incubation Center at CBP<br /><ul><li>Tweet-a message of 140 characters or less</li></ul> What: Ask a question<br /> Announce blog update<br /> Read an interesting article?<br /> Link to a website update<br /> Announce an upcoming event<br /> Discuss current news <br />
  68. 68. © 2009 Business Incubation Center at CBP<br /><ul><li>@ - Direct a message to someone</li></ul> Reply to someone <br /> Keep in mind these are public<br /> How: @username<br />
  69. 69. © 2009 Business Incubation Center at CBP<br /><ul><li>RT – Retweet means repeat/quote someone’s tweet that you found interesting  your aim</li></ul> How: RT @username<br /> Want to be RT? Keep YOUR message shorter than 140 characters<br />
  70. 70. © 2009 Business Incubation Center at CBP<br /><ul><li>Follow/Followers: You/Them
  71. 71. DM-Direct Msg, Private message</li></ul> How: D username<br /><ul><li># Hash Tags- Tweet that starts with a “#” for tracking purposes, similar tweets, identify topic (eg #smallbusiness, #FF, #FollowFriday)</li></li></ul><li>© 2009 Business Incubation Center at CBP<br /><ul><li>www.twitterbackgrounds.com
  72. 72. www.Tweellow.com
  73. 73. www.Friendorfollow.com
  74. 74. www.Twittercounter.com
  75. 75. www.Tweetdeck.com
  76. 76. www.Bit.ly
  77. 77. www.Tinyurl.com
  78. 78. www.Tweetchat.com
  79. 79. www.Search.twitter.com
  80. 80. www.Twittersheep.com</li></ul>Fun Fact:<br /> Twitter Growth rate <br />1,382%<br />
  81. 81. © 2009 Business Incubation Center at CBP<br />Cross Promote<br />
  82. 82. © 2009 Business Incubation Center at CBP<br /><ul><li>Learn what people are saying about your brand
  83. 83. Covert customers into brand advocates
  84. 84. Encourage referrals
  85. 85. Create a buzz
  86. 86. Increase brand exposure/website traffic</li></li></ul><li>© 2009 Business Incubation Center at CBP<br />Contacting me<br />Email: rabiya@cbponline.org<br />http://www.cbponlne.org/bic/facebook<br />http://www.linkedin.com/in/rabiya<br />http://www.twitter.com/bizincubation<br />http://www.slideshare.net/rabiyaj<br />

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