Facebook for business

How to use for Business
Presenter: RabiyaJilani
Director, Business Incubation Center
CEO, Lumenica, LLC
Twitter: @bizincubation

© 2009 Business Incubation Center at CBP
Please Note:
This is an overview and
not a step by step process

What is Social Media?
Why is it important?
What is Facebook?
Personal Profile VS Business Page
Business Pages-overview
Features: Ads, Events
Facebook Insights
Overview of Strategy

91% say consumer reviews are the #1 aid to buying decisions
87% trust a friends recommendation over critics review
Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions
26% of search results link to user-generated content

Communicate
Seek Information
Play with applications
Control Content
Build Relationships
Express themselves
Share information

Founded in 2004
Over 200 million active users
600,000 new users everyday
More than 2/3 of users outside of college
Fastest growing demographic: 35+
Average user has 120 friends
More than 6 million users become fans of pages each day

Friends
Classmates
Coworkers
Family

Create a personal page first
Profile pages are for people NOT for business

Get Found
Connect and Engage
Create a Community
Promote Content

Go to www. Facebook.com/pages/create.php
Add basic information-website, name, location, logo

No one can see the page unless you publish it
Become a fan, ask others to become fans

Send link to existing clients, family, friends
Put a link to the page on website and other social networks
Put link in your email signature

Events

Reach over 2 million active users
Attach social action
Create a demand

Target add- geographic, gender, age and more
Track your progress, gain insight, modify

Option 1: Pay per click option- allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad.
Option 2: Choose Pay per impression option - allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.

Interactions

Fans

Page views

Gender & location

REMEMBER: Cross Promote

MOST IMPORTANT THING:
Promote Everything through Social MediaANDHave Fun!

Contacting me
Email: rabiya@cbponline.org
http://www.cbponlne.org/bic/facebook
http://www.linkedin.com/in/rabiya
http://www.twitter.com/bizincubation
http://www.slideshare.net/rabiyaj

Facebook for business

by Rabiya Jilani on Jul 09, 2009

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Facebook for business — Presentation Transcript

http://www.lumenica.com	5
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