How to use                   for Business<br />Presenter: RabiyaJilani<br />Director, Business Incubation Center <br />CEO...
© 2009 Business Incubation Center at CBP<br />Please Note:<br />This is an overview and <br />not a step by step process<b...
What is Social Media?<br />Why is it important?<br />What is Facebook?<br />Personal Profile VS Business Page<br />Busines...
© 2009 Business Incubation Center at CBP<br />
91% say consumer reviews are the #1  aid to buying  decisions<br />87% trust a friends recommendation over critics review ...
Communicate<br />Seek Information<br />Play with applications<br />Control Content<br />Build Relationships<br />Express t...
Founded in 2004 <br />Over 200 million active users <br />600,000 new users everyday<br />More than 2/3 of users outside o...
© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />Friends<br />Classmates<br />Coworkers<br />Family<br />
Create a personal page first <br />Profile pages are for people NOT for business<br />© 2009 Business Incubation Center at...
© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />
Get Found <br />Connect and Engage<br />Create a Community<br />Promote Content<br />© 2009 Business Incubation Center at ...
Go to www. Facebook.com/pages/create.php<br />© 2009 Business Incubation Center at CBP<br />Add basic information-website,...
No one can see the page unless you publish it <br />© 2009 Business Incubation Center at CBP<br />Become a fan, ask others...
Send link to existing clients, family, friends<br />Put a link to the page on website and other social networks<br />Put l...
© 2009 Business Incubation Center at CBP<br />Events<br />
© 2009 Business Incubation Center at CBP<br /><ul><li>Reach over 2 million active users
Attach social action
Create a demand</li></ul>© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />
Target add- geographic, gender, age and more<br />Track your progress, gain insight, modify<br />© 2009 Business Incubatio...
Option 1: Pay per click option- allows you to specify a certain amount that you are willing to pay each time a user actual...
© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />
© 2009 Business Incubation Center at CBP<br />Interactions<br />
© 2009 Business Incubation Center at CBP<br />Fans<br />
© 2009 Business Incubation Center at CBP<br />Page views<br />
© 2009 Business Incubation Center at CBP<br />Gender & location<br />
© 2009 Business Incubation Center at CBP<br />REMEMBER: Cross Promote<br />
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Facebook for business

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A slide show explaining how businesses can use facebook for business.

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  • HarvardOpened in 2006
  • Goal-want to visit site, name recognition?
  • Facebook for business

    1. 1. How to use for Business<br />Presenter: RabiyaJilani<br />Director, Business Incubation Center <br />CEO, Lumenica, LLC <br />Twitter: @bizincubation<br />
    2. 2. © 2009 Business Incubation Center at CBP<br />Please Note:<br />This is an overview and <br />not a step by step process<br />
    3. 3. What is Social Media?<br />Why is it important?<br />What is Facebook?<br />Personal Profile VS Business Page<br />Business Pages-overview<br />Features: Ads, Events<br />Facebook Insights<br />Overview of Strategy<br />© 2009 Business Incubation Center at CBP<br />
    4. 4. © 2009 Business Incubation Center at CBP<br />
    5. 5. 91% say consumer reviews are the #1 aid to buying decisions<br />87% trust a friends recommendation over critics review <br />Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions<br />26% of search results link to user-generated content<br />© 2009 Business Incubation Center at CBP<br />
    6. 6. Communicate<br />Seek Information<br />Play with applications<br />Control Content<br />Build Relationships<br />Express themselves<br />Share information<br />© 2009 Business Incubation Center at CBP<br />
    7. 7. Founded in 2004 <br />Over 200 million active users <br />600,000 new users everyday<br />More than 2/3 of users outside of college<br />Fastest growing demographic: 35+<br />Average user has 120 friends<br />More than 6 million users become fans of pages each day<br />© 2009 Business Incubation Center at CBP<br />
    8. 8. © 2009 Business Incubation Center at CBP<br />
    9. 9. © 2009 Business Incubation Center at CBP<br />Friends<br />Classmates<br />Coworkers<br />Family<br />
    10. 10. Create a personal page first <br />Profile pages are for people NOT for business<br />© 2009 Business Incubation Center at CBP<br />
    11. 11. © 2009 Business Incubation Center at CBP<br />
    12. 12. © 2009 Business Incubation Center at CBP<br />
    13. 13. © 2009 Business Incubation Center at CBP<br />
    14. 14. © 2009 Business Incubation Center at CBP<br />
    15. 15. © 2009 Business Incubation Center at CBP<br />
    16. 16. © 2009 Business Incubation Center at CBP<br />
    17. 17. © 2009 Business Incubation Center at CBP<br />
    18. 18. Get Found <br />Connect and Engage<br />Create a Community<br />Promote Content<br />© 2009 Business Incubation Center at CBP<br />
    19. 19. Go to www. Facebook.com/pages/create.php<br />© 2009 Business Incubation Center at CBP<br />Add basic information-website, name, location, logo<br />
    20. 20. No one can see the page unless you publish it <br />© 2009 Business Incubation Center at CBP<br />Become a fan, ask others to become fans<br />
    21. 21. Send link to existing clients, family, friends<br />Put a link to the page on website and other social networks<br />Put link in your email signature<br />© 2009 Business Incubation Center at CBP<br />
    22. 22. © 2009 Business Incubation Center at CBP<br />Events<br />
    23. 23. © 2009 Business Incubation Center at CBP<br /><ul><li>Reach over 2 million active users
    24. 24. Attach social action
    25. 25. Create a demand</li></ul>© 2009 Business Incubation Center at CBP<br />
    26. 26. © 2009 Business Incubation Center at CBP<br />
    27. 27. Target add- geographic, gender, age and more<br />Track your progress, gain insight, modify<br />© 2009 Business Incubation Center at CBP<br />
    28. 28. Option 1: Pay per click option- allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad.<br />Option 2: Choose Pay per impression option - allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.<br />© 2009 Business Incubation Center at CBP<br />
    29. 29. © 2009 Business Incubation Center at CBP<br />
    30. 30. © 2009 Business Incubation Center at CBP<br />
    31. 31. © 2009 Business Incubation Center at CBP<br />
    32. 32. © 2009 Business Incubation Center at CBP<br />Interactions<br />
    33. 33. © 2009 Business Incubation Center at CBP<br />Fans<br />
    34. 34. © 2009 Business Incubation Center at CBP<br />Page views<br />
    35. 35. © 2009 Business Incubation Center at CBP<br />Gender & location<br />
    36. 36. © 2009 Business Incubation Center at CBP<br />REMEMBER: Cross Promote<br />
    37. 37. © 2009 Business Incubation Center at CBP<br />MOST IMPORTANT THING:<br />Promote Everything through Social MediaANDHave Fun!<br />
    38. 38. © 2009 Business Incubation Center at CBP<br />Contacting me<br />Email: rabiya@cbponline.org<br />http://www.cbponlne.org/bic/facebook<br />http://www.linkedin.com/in/rabiya<br />http://www.twitter.com/bizincubation<br />http://www.slideshare.net/rabiyaj<br />
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