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Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
Facebook for business
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Facebook for business

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A slide show explaining how businesses can use facebook for business.

A slide show explaining how businesses can use facebook for business.

Published in: Education, Business, Technology
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  • HarvardOpened in 2006
  • Goal-want to visit site, name recognition?
  • Transcript

    • 1. How to use for Business<br />Presenter: RabiyaJilani<br />Director, Business Incubation Center <br />CEO, Lumenica, LLC <br />Twitter: @bizincubation<br />
    • 2. © 2009 Business Incubation Center at CBP<br />Please Note:<br />This is an overview and <br />not a step by step process<br />
    • 3. What is Social Media?<br />Why is it important?<br />What is Facebook?<br />Personal Profile VS Business Page<br />Business Pages-overview<br />Features: Ads, Events<br />Facebook Insights<br />Overview of Strategy<br />© 2009 Business Incubation Center at CBP<br />
    • 4. © 2009 Business Incubation Center at CBP<br />
    • 5. 91% say consumer reviews are the #1 aid to buying decisions<br />87% trust a friends recommendation over critics review <br />Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions<br />26% of search results link to user-generated content<br />© 2009 Business Incubation Center at CBP<br />
    • 6. Communicate<br />Seek Information<br />Play with applications<br />Control Content<br />Build Relationships<br />Express themselves<br />Share information<br />© 2009 Business Incubation Center at CBP<br />
    • 7. Founded in 2004 <br />Over 200 million active users <br />600,000 new users everyday<br />More than 2/3 of users outside of college<br />Fastest growing demographic: 35+<br />Average user has 120 friends<br />More than 6 million users become fans of pages each day<br />© 2009 Business Incubation Center at CBP<br />
    • 8. © 2009 Business Incubation Center at CBP<br />
    • 9. © 2009 Business Incubation Center at CBP<br />Friends<br />Classmates<br />Coworkers<br />Family<br />
    • 10. Create a personal page first <br />Profile pages are for people NOT for business<br />© 2009 Business Incubation Center at CBP<br />
    • 11. © 2009 Business Incubation Center at CBP<br />
    • 12. © 2009 Business Incubation Center at CBP<br />
    • 13. © 2009 Business Incubation Center at CBP<br />
    • 14. © 2009 Business Incubation Center at CBP<br />
    • 15. © 2009 Business Incubation Center at CBP<br />
    • 16. © 2009 Business Incubation Center at CBP<br />
    • 17. © 2009 Business Incubation Center at CBP<br />
    • 18. Get Found <br />Connect and Engage<br />Create a Community<br />Promote Content<br />© 2009 Business Incubation Center at CBP<br />
    • 19. Go to www. Facebook.com/pages/create.php<br />© 2009 Business Incubation Center at CBP<br />Add basic information-website, name, location, logo<br />
    • 20. No one can see the page unless you publish it <br />© 2009 Business Incubation Center at CBP<br />Become a fan, ask others to become fans<br />
    • 21. Send link to existing clients, family, friends<br />Put a link to the page on website and other social networks<br />Put link in your email signature<br />© 2009 Business Incubation Center at CBP<br />
    • 22. © 2009 Business Incubation Center at CBP<br />Events<br />
    • 23. © 2009 Business Incubation Center at CBP<br /><ul><li>Reach over 2 million active users
    • 24. Attach social action
    • 25. Create a demand</li></ul>© 2009 Business Incubation Center at CBP<br />
    • 26. © 2009 Business Incubation Center at CBP<br />
    • 27. Target add- geographic, gender, age and more<br />Track your progress, gain insight, modify<br />© 2009 Business Incubation Center at CBP<br />
    • 28. Option 1: Pay per click option- allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad.<br />Option 2: Choose Pay per impression option - allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.<br />© 2009 Business Incubation Center at CBP<br />
    • 29. © 2009 Business Incubation Center at CBP<br />
    • 30. © 2009 Business Incubation Center at CBP<br />
    • 31. © 2009 Business Incubation Center at CBP<br />
    • 32. © 2009 Business Incubation Center at CBP<br />Interactions<br />
    • 33. © 2009 Business Incubation Center at CBP<br />Fans<br />
    • 34. © 2009 Business Incubation Center at CBP<br />Page views<br />
    • 35. © 2009 Business Incubation Center at CBP<br />Gender & location<br />
    • 36. © 2009 Business Incubation Center at CBP<br />REMEMBER: Cross Promote<br />
    • 37. © 2009 Business Incubation Center at CBP<br />MOST IMPORTANT THING:<br />Promote Everything through Social MediaANDHave Fun!<br />
    • 38. © 2009 Business Incubation Center at CBP<br />Contacting me<br />Email: rabiya@cbponline.org<br />http://www.cbponlne.org/bic/facebook<br />http://www.linkedin.com/in/rabiya<br />http://www.twitter.com/bizincubation<br />http://www.slideshare.net/rabiyaj<br />

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