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Facebook for business

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A slide show explaining how businesses can use facebook for business.

A slide show explaining how businesses can use facebook for business.

Published in: Education, Business, Technology
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  • HarvardOpened in 2006
  • Goal-want to visit site, name recognition?
  • Transcript

    • 1. How to use for Business
      Presenter: RabiyaJilani
      Director, Business Incubation Center
      CEO, Lumenica, LLC
      Twitter: @bizincubation
    • 2. © 2009 Business Incubation Center at CBP
      Please Note:
      This is an overview and
      not a step by step process
    • 3. What is Social Media?
      Why is it important?
      What is Facebook?
      Personal Profile VS Business Page
      Business Pages-overview
      Features: Ads, Events
      Facebook Insights
      Overview of Strategy
      © 2009 Business Incubation Center at CBP
    • 4. © 2009 Business Incubation Center at CBP
    • 5. 91% say consumer reviews are the #1 aid to buying decisions
      87% trust a friends recommendation over critics review
      Online social network users were 3 times more likely to trust their peers decisions over advertising when making purchase decisions
      26% of search results link to user-generated content
      © 2009 Business Incubation Center at CBP
    • 6. Communicate
      Seek Information
      Play with applications
      Control Content
      Build Relationships
      Express themselves
      Share information
      © 2009 Business Incubation Center at CBP
    • 7. Founded in 2004
      Over 200 million active users
      600,000 new users everyday
      More than 2/3 of users outside of college
      Fastest growing demographic: 35+
      Average user has 120 friends
      More than 6 million users become fans of pages each day
      © 2009 Business Incubation Center at CBP
    • 8. © 2009 Business Incubation Center at CBP
    • 9. © 2009 Business Incubation Center at CBP
      Friends
      Classmates
      Coworkers
      Family
    • 10. Create a personal page first
      Profile pages are for people NOT for business
      © 2009 Business Incubation Center at CBP
    • 11. © 2009 Business Incubation Center at CBP
    • 12. © 2009 Business Incubation Center at CBP
    • 13. © 2009 Business Incubation Center at CBP
    • 14. © 2009 Business Incubation Center at CBP
    • 15. © 2009 Business Incubation Center at CBP
    • 16. © 2009 Business Incubation Center at CBP
    • 17. © 2009 Business Incubation Center at CBP
    • 18. Get Found
      Connect and Engage
      Create a Community
      Promote Content
      © 2009 Business Incubation Center at CBP
    • 19. Go to www. Facebook.com/pages/create.php
      © 2009 Business Incubation Center at CBP
      Add basic information-website, name, location, logo
    • 20. No one can see the page unless you publish it
      © 2009 Business Incubation Center at CBP
      Become a fan, ask others to become fans
    • 21. Send link to existing clients, family, friends
      Put a link to the page on website and other social networks
      Put link in your email signature
      © 2009 Business Incubation Center at CBP
    • 22. © 2009 Business Incubation Center at CBP
      Events
    • 23. © 2009 Business Incubation Center at CBP
      • Reach over 2 million active users
      • 24. Attach social action
      • 25. Create a demand
      © 2009 Business Incubation Center at CBP
    • 26. © 2009 Business Incubation Center at CBP
    • 27. Target add- geographic, gender, age and more
      Track your progress, gain insight, modify
      © 2009 Business Incubation Center at CBP
    • 28. Option 1: Pay per click option- allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad.
      Option 2: Choose Pay per impression option - allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.
      © 2009 Business Incubation Center at CBP
    • 29. © 2009 Business Incubation Center at CBP
    • 30. © 2009 Business Incubation Center at CBP
    • 31. © 2009 Business Incubation Center at CBP
    • 32. © 2009 Business Incubation Center at CBP
      Interactions
    • 33. © 2009 Business Incubation Center at CBP
      Fans
    • 34. © 2009 Business Incubation Center at CBP
      Page views
    • 35. © 2009 Business Incubation Center at CBP
      Gender & location
    • 36. © 2009 Business Incubation Center at CBP
      REMEMBER: Cross Promote
    • 37. © 2009 Business Incubation Center at CBP
      MOST IMPORTANT THING:
      Promote Everything through Social MediaANDHave Fun!
    • 38. © 2009 Business Incubation Center at CBP
      Contacting me
      Email: rabiya@cbponline.org
      http://www.cbponlne.org/bic/facebook
      http://www.linkedin.com/in/rabiya
      http://www.twitter.com/bizincubation
      http://www.slideshare.net/rabiyaj

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