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Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
Internet usage and online shopping in thailand
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Internet usage and online shopping in thailand

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  • 1. INTERNET USAGE AND ONLINE SHOPPING IN THAILANDPrepared by: Rabin GuptaEmail: rabin_gupta@yahoo.com;mail@rabingupta.com
  • 2. Thailand: InternetUsers (Source: Google Publicdat
  • 3. Thailand: InternetUsers Internet users: 20 million – increase 27% over last year (2010 vs. 2011)  Apple iOS (mobile devices) responsible for half of the daily mobile internet browsing sessions in Thailand. The total number of internet sessions (per day) from mobile devices is broken down as follows:  200,000 iPhone  45,000 iPad  57,402 Nokia  22,000 BlackBerry The 10 most popular websites in terms of content this year are: sanook.com, kapook.com, mthai.com, dek-d.com, exteen.com, teenee.com, manager.co.th, truelife.com, (Source: Truehits.net)
  • 4. Thailand: InternetUsage The rankings have changed little over past few years:  38% of Thais are most interested in entertainment content  12% online games  10% blogs and web boards  6.3% shopping  6.1% news and information. The four least popular categories are property at 0.03%, health 0.26%, adult entertainment 0.32%, and government 1.14%. Google remains Thailand’s favorite search engine with a 99% share, while Microsoft Bing had only 0.53%. (Source: Truehits.net)
  • 5. Thailand: BrowserUsage Web browser usage:  Microsoft’s Internet Explorer: 65.6% of users (-13% from 2009)  Mozilla’s Firefox: 15.9% (+2.7% from 2009)  Google Chrome: 11.8% (+8.4% from 2009) (Source: Truehits.net)
  • 6. Thailand: Per Capita Income inUSD ($) (Source: Google Publicdat
  • 7. Thailand: Deals of the day (2010 -2012) • Ensogo Launched in May May • Offer.us launches and disappears August • Sanook Coupon Launches in Aug2 • Deal Didi Launched in October0 October1 • TikTokThai launched in November0 • Launched in December: November • U2Deal • DealThailand • DoongChuayDai December • BonBonDeals • Coucafe2 • Launched 2011: • JaJoop0 • Dealsdee11 December • Launced in Dec 2011 • SawasdeeVIP2 • Launched in Fab 20120 January • Zalora Thailand12
  • 8. Thailand: Research toPurchase Category: Retail  Female - Research Online => Purchase Online = 19%  Male - Research Online => Purchase Online = 20% (Source: Consumer Baromete
  • 9. Thailand: Research toPurchase Category: Clothing and Accessories  Research Online => Purchase Online = 2% Research Online => Purchase Offline = 27% (Source: Consumer Baromete
  • 10. Thailand: Research toPurchase Category: Various  Male are into: Clothings & Accessories, Footware and Gifts, Flowers & Greetings and Beauty Products  Female are into: Clothings & Accessories, Beauty Products and Gifts, Flowers & Greetings. Female are not into Footware (Source: Consumer Baromete
  • 11. Thailand: Research toPurchase Category and Age Group: Various  Research Online and Purchase Online  Male and Female – Target Age Group 14 to 29 and 30 to 49  Clothing and Accessories  Cosmetics/Beauty Products
  • 12. Thailand: Research to Purchase 14-29, 14-29, 30-49, 30-49, 50+, 50+, Products Research Online, Research Online, Research Online, Research Online, Research Online, Research Online, /Age Range Purchase Purchase Purchase Purchase Purchase Purchase Offline Online Offline Online Offline OnlineCosmetics / Female 44% 16% 53% 5% n/a n/aBeautyProducts Male 32% 6% 24% 4% 9% 0%Clothing & Female 41% 5% 32% 3% n/a n/aAccessories Male 25% 1% 14% 2% 6% 0% Female 24% 0% 14% 1% n/a n/aFootwear Male 21% 2% 10% 0% 6% 0%Gifts, Flowers, Female 22% 3% 19% 3% n/a n/aGreetings Male 18% 7% 11% 3% 9% 1% (Source: Consumer Baromete
  • 13. Thailand: PurchaseWillingness Category and Age Group: Various  Clothing and Accessories  Male and Female – Reads Terms and Condition Online and Buy only if they are member (Source: Consumer Baromete
  • 14. Thailand: Openness toMarketing & Usage Satisfaction Category and Age Group: Various  Clothing and Accessories: Male and Female –  Convenient and Saves Time  Influenced by Email  Reviews and Promotion Voucher (Source: Consumer Baromete
  • 15. Thailand: Facebook 7.8 M Users (Feb 6th 2011)86% of mobile internet users arewatching TV while using internet.2014 - mobile internet should take overDesktop internet usage. (Source: Socialbakers
  • 16. Thailand:Tarad.com Gender - • Male - 54% • Female - 46% Household Income – • $0 - $24,999 - 100% Age Range – • 0 – 34 - 42% • 35 – 54 - 58% Education – • Less than High School Diploma - 17% • High School & Some College - 62% • Bachelor Degree - 58%
  • 17. Thank You Prepared by: Rabin Gupta Email: rabin_gupta@yahoo.com; mail@rabingupta.com Website: http://www.rabingupta.com Sources:  Google Public Data  Social Bakers  Consumer Barometer  Truehits  DoubleClick AdPlanner

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