How to integrate sustainability, social responsibility and globalization in your organization.


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How to integrate sustainability, social responsibility and globalization in your organization.

  1. 1. Group 7NOWACO A/S<br />Lin, Alexandre, Rabi & Rabin<br />
  2. 2. Introduction<br />Data collection method<br />Problem statement<br /> Criticism of methods<br />Interpretation & limitations<br />Analysis of 4 challenges<br /> Scope<br />Evaluation<br />Methodology<br />Final Conclusion<br />CONTENTS<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />2<br />
  3. 3. Company introduction<br />NOWACO A/S<br />Business areas: Producing and trading frozen food & foodstuffs worldwide<br />Frozen food: Pork, poultry, beef, fish & sea foods, vegetables and dried foods<br />Fish factory in china and trading offices in 11 countries<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />3<br />
  4. 4. Problem statement<br />What's NOWACO's current business process and strategy? How company manages to meet following challenges now or in the future?<br />How can NOWACO contribute to environmental sustainability in managing their business?<br />How can NOWACO improve their social responsibility in managing their business?<br />How can NOWACO employs shared information through the learning organization?<br />How can NOWACO integrate globalization and glocalization on managing their global supply chain?<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />4<br />
  5. 5. Interpretation & limitations<br />NOWACO A/S fulfils all the requirement of semester projects<br />Information's are limited for not allowing to contact company<br />Business law and organizational management arenot included in the project among the courses taught in 1st semester<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />5<br />
  6. 6. Scope<br />Gives general overview of the company's business processes and solutions to the business challenges we decided to work on<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />6<br />
  7. 7. To structure the project<br />Research onion<br />Implement new strategies<br />Overview of company's business process and strategy<br />John R. Schermerhorn model<br />Bridge to profit<br />Models<br />Benchmarking<br />Whale curve & ABC analysis<br />Optimizing supply chain<br />Most profitable customers and suppliers<br />Lean principle<br />How future supply chain should be<br />Methodology<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />7<br />
  8. 8. Data Collection Method<br />Secondary/desk research<br />Search engines: data monitor, market line, OECD and different academic journals, reports and articles<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />8<br />
  9. 9. Criticism of methods<br />Project is entirely based on secondary data<br />Reliability of Internet source<br />Suggestion for quantitative research<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />9<br />
  10. 10. The analysis<br />Customer interface: Strong relationship, exhibition, worldwide representative office<br />Core strategy: Guaranteed quality and delivery on time, trading and distributing broad multi-temperature product range globally<br />Strategic resources: Extending and financing deals for the company as a whole<br />Value network: 9 representative offices worldwide, administration, shipping and finance in Denmark, most raw materials from north America<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />10<br />
  11. 11. Environmental sustainability<br />Analysis based on sister company “Bidvest food business”<br />Commitments: Achieved ISO 20000, reduce green house effect, use of renewable energy resources, support to partners for supply chain<br />Hypothesis: Applied ISO 20000 and ISO 14064<br />Bidvest long-term issues: Reduce environmental impacts; particularly carbon impact, healthier and sustainable foods, robust information on food labelling, demand for local and seasonal product<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />11<br />
  12. 12. Social responsibility<br />Buy pieces that aren't genetically modified, farmed in sustainable environment and grown without growth hormones<br />Efficient wastes management e.g. delivering parts of chicken and pork's to china from Europe<br />Threats of bad Labour image and stereotypes about those (BRIC) countries<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />12<br />
  13. 13. Globalization & Glocalization<br />Markets: <br />Suppliers: <br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />13<br />
  14. 14. 2015<br />Packaging: chilled processes, frozen processes and canned/preserved; flexible, looking attractive, looking better convey an image of freshness and quality<br />2015<br />Distribution centre: 67.7%-supermarkets, 17.2% independent retailers, 17.2% convenience store, china, Russia and Indonesia shows market growth<br />2010 ~ 2015<br />Frozen meat accounts 41.3% of market’s value, brazil food S:A., Nestle S.A. & H.J. Heinz consist market share 5%, 2.8% and 1.9%<br />2010<br />Growth expected<br />Market grow by 3.5% and expected to be 14.5% in 2015, Europe, Asia pacific and America consist 3 biggest market segment<br />Global frozen food market<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />14<br />
  15. 15. Knowledge - sharing<br />Case with Russian customer<br />Helped him to send raisins back from Afghanistan to Russia and bought one sort of raisins from him while selling other sorts to him<br />Case with Chinese customer<br />Visiting at Danish slaughterhouse came up with the idea of selling non used parts of chicken and pork's to china which is considered to be delicacy in Europe<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />15<br />
  16. 16. Learning organization practice<br />Working for better performance and quality control<br />Long-lasting partnerships, having flexible human resources wellness and keeping employee healthy<br />Incentives to the employees such as healthy lunch, fresh fruits, in house exercise class etc.<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />16<br />
  17. 17. The evaluation<br />Explains what NOWACO can do about these challenges and how they can implement the suggestions that we have presented<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />17<br />
  18. 18. Environmental sustainability<br />Customer awareness: Follow cradle-to-grave policy, label on how to dispose or recycle<br />Benchmark: Benchmark for being environmental sustainable<br />Work force: Train employees for being environmental sensitive, alternative travel arrangement, work from remote<br />Logistics: Implement LEAN thinking for reducing wastes and CO2 emissions<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />18<br />
  19. 19. Social responsibility<br />Example with the frozen fish delivered to Qingdao: cuts logistics part thus reduce environmental impact<br />Apply ISO 26000<br />Sign up for, principle for responsible investment(PRI)<br />Write code of conduct<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />19<br />
  20. 20. Globalization & Glocalization<br />Logistics perspectives: Plan to handle implications of international logistic; inventory, handling and transport<br />Risks management of geographical threats and transport breakdowns<br />Evaluate multiple modes and cost options<br />Apply LEAN thinking for reducing supply chain cost, improve quality and to get rid of 7 wastes<br />Choosing right customers; ABC calculation and benchmarking<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />20<br />
  21. 21. Sharing knowledge<br /> Create global virtual team<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />21<br />
  22. 22. How to create learning organization<br />Mechanical system design --> Natural system design<br />Awareness: Importance of it, from top management to blue collar workers<br />Organization structure: Flat structure encourage innovations, openness, reflectivity<br />Leadership: Help to guide the organization towards learning<br />Empowerment: Empower employees & make responsible for their own work<br />Learning: Flexible and encouraging organization so that people feel free to learn from the mistake<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />22<br />
  23. 23. Final conclusion<br />Environmental sustainability: Apply ISO 26000 cutting unnecessary transport, code of conduct to implement<br />Social responsibility: Cradle to grave policy, make employee aware of green cause, benchmark against competitors<br />Globalization and glocalization: Apply LEAN thinking, benchmarking for optimizing performance, strategy for future growth expected<br />Knowledge sharing: From mechanical to natural system design<br />Future scenario: 14% grow in 2015, constant growth over the period<br />29-05-2011<br />Lin, Alex, Gurudattta & Rabin<br />23<br />
  24. 24. Lin, Alex, Gurudatta & Rabin<br />Group - 7Thank – you <br />