Liberating Location - Fire Eagle - Ecomm 2008

liberating location rabble@yahoo-inc.com yahoo! brickhouse ﬁreeagle.com

location based services

the promise map without dots

the promise

your location everywhere you want

your location only where you want

reality on the ground iphone symbian helio

vertical silos helio

walled gardens

sometimes it’s great

often it isn’t

only marketers want a map to the closest starbucks

the greed starbucks map

but location is compelling

so what does the eagle do?

it makes location sharing easy

it puts the user in control

it’s open. cross platform. carrier agnostic.

an api not a client application

ambient location always on updates

location in cellid, mnc, mcc, lac place id latitude, longitude plazes id country city state zip

geocoding 37.415076, -122.078074 vs 1401 N Shoreline Blvd. Mountain View, CA 94043-1311

per application privacy levels exact address postal code neighborhood county town country

ﬁrst week of apps outside.in windows vista symbian dopplr myloki iphone j2me dashboard moveable type

Questions? http://fireeagle.com rabble@yahoo-inc.com creative commons photos used in this presentation: http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/ http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/

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Liberating Location - Fire Eagle - Ecomm 2008

by Rabble . on Mar 15, 2008

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