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liberating
 location
rabble@yahoo-inc.com
  yahoo! brickhouse
     fireeagle.com
location
 based
services
the promise

 map without dots
the promise
your location
 everywhere
  you want
your location
 only where
  you want
reality on the ground
     iphone           symbian



              helio
vertical silos

     helio
walled gardens
sometimes it’s great
often it isn’t
only marketers
want a map to the
closest starbucks
the greed

 starbucks map
but location
is compelling
so what does
the eagle do?
it makes location
   sharing easy
it puts the user
    in control
it’s open.
 cross platform.
carrier agnostic.
an api
not a client
application
ambient location
always on updates
location in
cellid, mnc, mcc, lac                     place id

                           latitude, longitude
       plaz...
geocoding
  37.415076, -122.078074
             vs
   1401 N Shoreline Blvd.
Mountain View, CA 94043-1311
per application
 privacy levels
 exact address   postal code

neighborhood      county

     town         country
first week of apps
 outside.in            windows vista
                                       symbian
              dopplr...
Questions?
                      http://fireeagle.com

                  rabble@yahoo-inc.com

creative commons photos used...
Liberating Location - Fire Eagle - Ecomm 2008
Liberating Location - Fire Eagle - Ecomm 2008
Liberating Location - Fire Eagle - Ecomm 2008
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Liberating Location - Fire Eagle - Ecomm 2008

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This talk presented the yahoo fire eagle location platform to the emerging communications conference 2008 in Mountain View, CA on March 13th 2008.

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Transcript of "Liberating Location - Fire Eagle - Ecomm 2008"

  1. 1. liberating location rabble@yahoo-inc.com yahoo! brickhouse fireeagle.com
  2. 2. location based services
  3. 3. the promise map without dots
  4. 4. the promise
  5. 5. your location everywhere you want
  6. 6. your location only where you want
  7. 7. reality on the ground iphone symbian helio
  8. 8. vertical silos helio
  9. 9. walled gardens
  10. 10. sometimes it’s great
  11. 11. often it isn’t
  12. 12. only marketers want a map to the closest starbucks
  13. 13. the greed starbucks map
  14. 14. but location is compelling
  15. 15. so what does the eagle do?
  16. 16. it makes location sharing easy
  17. 17. it puts the user in control
  18. 18. it’s open. cross platform. carrier agnostic.
  19. 19. an api not a client application
  20. 20. ambient location always on updates
  21. 21. location in cellid, mnc, mcc, lac place id latitude, longitude plazes id country city state zip
  22. 22. geocoding 37.415076, -122.078074 vs 1401 N Shoreline Blvd. Mountain View, CA 94043-1311
  23. 23. per application privacy levels exact address postal code neighborhood county town country
  24. 24. first week of apps outside.in windows vista symbian dopplr myloki iphone j2me dashboard moveable type
  25. 25. Questions? http://fireeagle.com rabble@yahoo-inc.com creative commons photos used in this presentation: http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/ http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/
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