Liberating Location - Fire Eagle - Ecomm 2008

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This talk presented the yahoo fire eagle location platform to the emerging communications conference 2008 in Mountain View, CA on March 13th 2008.

This talk presented the yahoo fire eagle location platform to the emerging communications conference 2008 in Mountain View, CA on March 13th 2008.

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Transcript

  • 1. liberating location rabble@yahoo-inc.com yahoo! brickhouse fireeagle.com
  • 2. location based services
  • 3. the promise map without dots
  • 4. the promise
  • 5. your location everywhere you want
  • 6. your location only where you want
  • 7. reality on the ground iphone symbian helio
  • 8. vertical silos helio
  • 9. walled gardens
  • 10. sometimes it’s great
  • 11. often it isn’t
  • 12. only marketers want a map to the closest starbucks
  • 13. the greed starbucks map
  • 14. but location is compelling
  • 15. so what does the eagle do?
  • 16. it makes location sharing easy
  • 17. it puts the user in control
  • 18. it’s open. cross platform. carrier agnostic.
  • 19. an api not a client application
  • 20. ambient location always on updates
  • 21. location in cellid, mnc, mcc, lac place id latitude, longitude plazes id country city state zip
  • 22. geocoding 37.415076, -122.078074 vs 1401 N Shoreline Blvd. Mountain View, CA 94043-1311
  • 23. per application privacy levels exact address postal code neighborhood county town country
  • 24. first week of apps outside.in windows vista symbian dopplr myloki iphone j2me dashboard moveable type
  • 25. Questions? http://fireeagle.com rabble@yahoo-inc.com creative commons photos used in this presentation: http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/ http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/