Self-Regulatory Principles for Online Behavioral Advertising
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The cross-industry Self-Regulatory Program for Online Behavioral Advertising was ...
The cross-industry Self-Regulatory Program for Online Behavioral Advertising was
developed by leading industry associations to apply consumer-friendly standards
to online behavioral advertising across the Internet. Online behavioral advertising
increasingly supports the convenient access to content, services, and applications over
the Internet that consumers have come to expect at no cost to them.
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