QUANTCAST AUDIENCE SERVICE:
VIDEO SOLUTIONS
IAB Audience Measurement Conference
December 8, 2008
© Quantcast 2008

Quantcast: our focus & value proposition
We provide a deep understanding and rapid delivery
of audience insights for participants in our Quantified
Publisher program that:
• Aims to better connect digital media strategy planning
Aims to better connect digital media strategy, planning,
buying and delivery processes by:
a. Enabling publishers to quantify, characterize, and
segment their audiences
b. Empowering advertisers to better target the
segments that matter to them
segments that matter to them
c. Delivering a consistent and reliable “common
language” for buyers and sellers, building trust
© Quantcast 2008. All Rights Reserved.
Company Confidential

Sustained growth and market acceptance
2H 2006 2007 2008
125 Billion
Events per
p
Month
November: 1 trillion
measurements to date
September 19: June:
Launch of Quantified
L h fQ ifi d Launch of Media Planner
L h f M di Pl
Publisher Program and
October: 25 of top
Ratings Service
100 publishers
October: 10 of top
100 marketers
Monthly Media‐Consumption Events January: 25,000 May: August: Dec:
publishers 50,000 75,000 85,000
2H 2006 2007 2008
© Quantcast 2008. All Rights Reserved.
Company Confidential

85,000 publishers and counting
© Quantcast 2008. All Rights Reserved.
Company Confidential

Our methodology is differentiated, and unique
• Breakthrough model combines industry pooled census data
with multiple audience‐based reference points
– several varieties of sample data
– publisher supplied information (non‐PII)
• Large scale mathematical inference, not a pixel‐panel intersect
Census Reference
Data Sources
Quantcast
Streams
Model
• Audience Insight
• Fine Grained
Accuracy
•A i
Actionable
bl
© Quantcast 2008. All Rights Reserved.
Company Confidential

Video: our offering
• A free service to the marketplace
– No charge to tag, measure content
No charge to tag, measure content
• You control how audience profiles are generated
– Video file level
Video file level
– Arbitrary video groupings/channels
– Network, or distribution partner level
• Use insights for improved internal sales planning,
packaging and audience‐based selling
• Will enable agencies to discover actionable inventory
p
packages in Quantcast’s free Media Planner tool
g Q
– Indexed against their distinct consumer target definitions
© Quantcast 2008. All Rights Reserved.
Company Confidential

Hulu: delivering deep audience insights
• By distribution point
• By episode
• Within genre group
• Geographic skews
© Quantcast 2008. All Rights Reserved.
Company Confidential

Thank You
Adam Gerber
Quantcast Corporation
agerber@quantcast.com
646-216-2055