Internet marketing 101

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An overview of SEO and Social Media mechanics and strategies.

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Internet marketing 101

  1. 1. Internet Marketing 101
  2. 2. Marketing in a Funnel
  3. 3. Awareness Interest Desire Action
  4. 4. RIchard and Lynette
  5. 5. Awareness
  6. 6. Interest
  7. 7. ! Desire
  8. 8. Action
  9. 9. Internet Marketing Tools
  10. 10. Social Media Display Search www.YourWebsite.com
  11. 11. Search (SEO) Paid Paid Organic
  12. 12. Paid Search • Keyword • Location • Ads • Cost Per Click (CPC) • Cost Per Mille (CPM) Quality Score • 2nd Highest bid + .01
  13. 13. Search (SEO/PPC) !
  14. 14. ORganic Search • Making the Searcher Happy Quality Score
  15. 15. More Paid Search/SEO Quality Score Affects... Placement on the Search Results Page Amount of information Displayed Cost of ad
  16. 16. Direct Control InDirect Control
  17. 17. Direct Control Stuff YOU Can Do •Quality Content •Research: Are you what they are looking for in this search? • SocialMention.com • Google.com/trends • AdWords • Google Search •Fresh: Blog
  18. 18. Landing• Pages Match the Keyword! • Specific to an ad or group of ads • Specifically targeted to a section of your market • examples • life insurance for teachers • life insurance for lawyers
  19. 19. more on Landing Pages Based on your target term, would the searcher be happy where they land on your site? Do you have a strategy to convert them to a lead / sale? Affects your PPC cost and rank Affects your ROI return on investment
  20. 20. InDirect Control Stuff You Can Do •Links Get them •Link on your Target Terms
  21. 21. <a href=”http://ajsingerstudios.com” title=”Web Design Savannah”>Web Design Savannah</a>
  22. 22. Google’s Fight to Prevent Web Spam
  23. 23. Search (SEO)
  24. 24. Search (SEO) moz.com PA: Page Authority RDs: Root Domains DA: Domain Authority
  25. 25. Search (SEO/PPC)
  26. 26. Social Media Display Search www.YourWebsite.com Searcher-targeted Landing Page
  27. 27. Display
  28. 28. Social Media facebook: social / robust ad platform blog: fresh content. .com or self-hosted twitter: social listening; speakers corner # LinkedIN: Help Wanted; Expertise, Also Group Google+: Can affect search; Expert’s Forum Pinterest: Share images YouTube: 2nd most visited search engine
  29. 29. SOcial Media in 15 Minutes #1 Listen - Twitter -Hootsuite #2 Contribute -Google+ #3 Share -Facebook -Twitter -etc.
  30. 30. SEO in 15 - 30 Minutes #1 Blog #2 Link -Invite clients -invite referral partners #3 Share on your blog -from Facebook -from Twitter -from Google+ etc.
  31. 31. Social Media Display Search www.YourWebsite.com
  32. 32. Search •Research Keywords •Create Content •Searcher | Bot | Google •Make sure comment is where it should be •Find good links •Make good links •NAPs •Write Ads •Monitor and Recommend budgets Organic and Paid
  33. 33. www.YourWebsite.com •Aesthetically Engaging •Professional •Clean •Targeted Landing Pages
  34. 34. Social Media Develop and nurture a community of motivated brand spokespeople Posts | Pictures | Video | Blog Listen | Respond
  35. 35. Display •Research Keywords •Write Ads •Monitor and Recommend budgets •Design Ads
  36. 36. THANK YOU! @ajsavweb adam@ajsinger.com facebook.com/ajsingerstudios linkedin.com/in/adamsinger1 ajsingerstudios.com

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