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Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
Internet marketing 101
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Internet marketing 101

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An overview of SEO and Social Media mechanics and strategies.

An overview of SEO and Social Media mechanics and strategies.

Published in: Technology, Business
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Transcript

  • 1. Internet Marketing 101
  • 2. Marketing in a Funnel
  • 3. Awareness Interest Desire Action
  • 4. RIchard and Lynette
  • 5. Awareness
  • 6. Interest
  • 7. ! Desire
  • 8. Action
  • 9. Internet Marketing Tools
  • 10. Social Media Display Search www.YourWebsite.com
  • 11. Search (SEO) Paid Paid Organic
  • 12. Paid Search • Keyword • Location • Ads • Cost Per Click (CPC) • Cost Per Mille (CPM) Quality Score • 2nd Highest bid + .01
  • 13. Search (SEO/PPC) !
  • 14. ORganic Search • Making the Searcher Happy Quality Score
  • 15. More Paid Search/SEO Quality Score Affects... Placement on the Search Results Page Amount of information Displayed Cost of ad
  • 16. Direct Control InDirect Control
  • 17. Direct Control Stuff YOU Can Do •Quality Content •Research: Are you what they are looking for in this search? • SocialMention.com • Google.com/trends • AdWords • Google Search •Fresh: Blog
  • 18. Landing• Pages Match the Keyword! • Specific to an ad or group of ads • Specifically targeted to a section of your market • examples • life insurance for teachers • life insurance for lawyers
  • 19. more on Landing Pages Based on your target term, would the searcher be happy where they land on your site? Do you have a strategy to convert them to a lead / sale? Affects your PPC cost and rank Affects your ROI return on investment
  • 20. InDirect Control Stuff You Can Do •Links Get them •Link on your Target Terms
  • 21. <a href=”http://ajsingerstudios.com” title=”Web Design Savannah”>Web Design Savannah</a>
  • 22. Google’s Fight to Prevent Web Spam
  • 23. Search (SEO)
  • 24. Search (SEO) moz.com PA: Page Authority RDs: Root Domains DA: Domain Authority
  • 25. Search (SEO/PPC)
  • 26. Social Media Display Search www.YourWebsite.com Searcher-targeted Landing Page
  • 27. Display
  • 28. Social Media facebook: social / robust ad platform blog: fresh content. .com or self-hosted twitter: social listening; speakers corner # LinkedIN: Help Wanted; Expertise, Also Group Google+: Can affect search; Expert’s Forum Pinterest: Share images YouTube: 2nd most visited search engine
  • 29. SOcial Media in 15 Minutes #1 Listen - Twitter -Hootsuite #2 Contribute -Google+ #3 Share -Facebook -Twitter -etc.
  • 30. SEO in 15 - 30 Minutes #1 Blog #2 Link -Invite clients -invite referral partners #3 Share on your blog -from Facebook -from Twitter -from Google+ etc.
  • 31. Social Media Display Search www.YourWebsite.com
  • 32. Search •Research Keywords •Create Content •Searcher | Bot | Google •Make sure comment is where it should be •Find good links •Make good links •NAPs •Write Ads •Monitor and Recommend budgets Organic and Paid
  • 33. www.YourWebsite.com •Aesthetically Engaging •Professional •Clean •Targeted Landing Pages
  • 34. Social Media Develop and nurture a community of motivated brand spokespeople Posts | Pictures | Video | Blog Listen | Respond
  • 35. Display •Research Keywords •Write Ads •Monitor and Recommend budgets •Design Ads
  • 36. THANK YOU! @ajsavweb adam@ajsinger.com facebook.com/ajsingerstudios linkedin.com/in/adamsinger1 ajsingerstudios.com

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