10 Things Every Business Should Know About Google

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Originally Created on Keynote for a presentation at Thinc Savannah in January 2014. Exported to PPT, so it is a bit more wonky than I'd like. But still very usable

Originally Created on Keynote for a presentation at Thinc Savannah in January 2014. Exported to PPT, so it is a bit more wonky than I'd like. But still very usable

More in: Marketing
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  • 1. 10 Things Every Business Should Know About Google @aj613 | ajsingerstudios.com | adam@ajsinger.com
  • 2. #1 Search and Search Placement are Important The number 1 ranked website receives 42% of clicks The number 2 ranked website receives 12% of clicks The number 3 ranked website receives 8% of clicks The number 4 ranked website receives 6% of clicks The number 5 ranked website receives 5% of clicks The number 6 ranked website receives 4% of clicks The number 7 ranked website receives 3% of clicks
  • 3. #2 Google Wants to Make Your Customer Happy •Relevant •Authoritative •Local
  • 4. #3 What is Relevant • Be what people are looking for and Make it Known • What do you sell? • What would someone say if they wanted one? • What comes up when you Google that? • http://tools.seobook.com/general/keyword-density/ • Include those terms in your website and social media marketing
  • 5. #4 What is Authoritative • Links • Shares • Reviews • Blog Posts
  • 6. #5 How to Be Local • GetListed.org • NAPs • Schema.org • Places.Google.com Compliance
  • 7. #6 It’s A LOT more than Websites • @25 Different Categories! • 5 Local • 5 Paid • 5 Knowledge Graph • Gandhi Bacon number (http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph) • 5 “Vertical Search Results” • 5 Miscellaneous • Authorship: plus.google.com/authorship
  • 8. Placement = Bid x ClickThroughRate 1 2 3 #7 Google Wants to Make Money 6 45
  • 9. #8 AdWords • Keywords • Text or Display • PayPerClick (PPC) • PayPerMille (PPM) • Connects to Analytics
  • 10. #9 Search and Social
  • 11. #10 Search is Personal
  • 12. • Getlisted.org • http://tools.seobook.com/general/keyword-density/ • http://moz.com/blog/the-web-developers-seo-cheat • http://moz.com/blog/mega-serp-a-visual-guide-to-go • google.com/insidesearch/ • searchengineland.com • moz.com
  • 13. Please Be in Touch • @aj613 • ajsingerstudios.com • facebook.com/ajsingerstudios • plus.google.com/+ajsingerstudios
  • 14. Would Love A Good Review • plus.google.com/local • AJ Singer Studios • http://tinyurl.com/p5qfryp