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10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
10 Things Every Business Should Know About Google
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10 Things Every Business Should Know About Google

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Originally Created on Keynote for a presentation at Thinc Savannah in January 2014. Exported to PPT, so it is a bit more wonky than I'd like. But still very usable

Originally Created on Keynote for a presentation at Thinc Savannah in January 2014. Exported to PPT, so it is a bit more wonky than I'd like. But still very usable

Published in: Marketing
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  • 1. 10 Things Every Business Should Know About Google @aj613 | ajsingerstudios.com | adam@ajsinger.com
  • 2. #1 Search and Search Placement are Important The number 1 ranked website receives 42% of clicks The number 2 ranked website receives 12% of clicks The number 3 ranked website receives 8% of clicks The number 4 ranked website receives 6% of clicks The number 5 ranked website receives 5% of clicks The number 6 ranked website receives 4% of clicks The number 7 ranked website receives 3% of clicks
  • 3. #2 Google Wants to Make Your Customer Happy •Relevant •Authoritative •Local
  • 4. #3 What is Relevant • Be what people are looking for and Make it Known • What do you sell? • What would someone say if they wanted one? • What comes up when you Google that? • http://tools.seobook.com/general/keyword-density/ • Include those terms in your website and social media marketing
  • 5. #4 What is Authoritative • Links • Shares • Reviews • Blog Posts
  • 6. #5 How to Be Local • GetListed.org • NAPs • Schema.org • Places.Google.com Compliance
  • 7. #6 It’s A LOT more than Websites • @25 Different Categories! • 5 Local • 5 Paid • 5 Knowledge Graph • Gandhi Bacon number (http://moz.com/blog/101-google-answer-boxes-a-journey-into-the-knowledge-graph) • 5 “Vertical Search Results” • 5 Miscellaneous • Authorship: plus.google.com/authorship
  • 8. Placement = Bid x ClickThroughRate 1 2 3 #7 Google Wants to Make Money 6 45
  • 9. #8 AdWords • Keywords • Text or Display • PayPerClick (PPC) • PayPerMille (PPM) • Connects to Analytics
  • 10. #9 Search and Social
  • 11. #10 Search is Personal
  • 12. • Getlisted.org • http://tools.seobook.com/general/keyword-density/ • http://moz.com/blog/the-web-developers-seo-cheat • http://moz.com/blog/mega-serp-a-visual-guide-to-go • google.com/insidesearch/ • searchengineland.com • moz.com
  • 13. Please Be in Touch • @aj613 • ajsingerstudios.com • facebook.com/ajsingerstudios • plus.google.com/+ajsingerstudios
  • 14. Would Love A Good Review • plus.google.com/local • AJ Singer Studios • http://tinyurl.com/p5qfryp

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