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Introduction to Social Media for Journalists
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Introduction to Social Media for Journalists

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This is a presentation I did for a recent training that was organised for women journalists in Pakistan. It focused on the importance of social media, its history and how it is being used by the news …

This is a presentation I did for a recent training that was organised for women journalists in Pakistan. It focused on the importance of social media, its history and how it is being used by the news industry.

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  • Can someone tell me the usual process of reporting a piece of news? What steps do you follow? Do you collect the information? How do you do that? How to reach your sources? How do you verify information?Can you tell me some of the rules for journalism?Remember: Social Media is a TOOL. The ethics and rules for journalism do not change no matter what tool you use.
  • Optional: Video: Ghonim thanks facebookhttp://www.huffingtonpost.com/2011/02/11/egypt-facebook-revolution-wael-ghonim_n_822078.htmlAsk participants: One of these two people is a journalist. Which one?
  • I want you to think about it. Think of how the civilian journalist is different from the professional journalist. We will talk about this later during the day
  • A journalist’s job remains the same, but the tools she uses have changed. We will be talking more about journalism ethics in social media on Day 3
  • Today, journalists all over the world are using social media tools for different purposes during their work.Oriella PR Network, a global PR agency, surveyed 600 journalists for their Digital Journalism Study and found these results.
  • Transcript

    • 1. Trainer: Rabab Khan Twitter: @RababKhanCreated by Rabab KhanFor Social Media Training for Women Journalists in Pakistan
    • 2.  Learn about the importance of social media for journalists Understand how other journalists are using social media Explore Social Media Tools Learn to use social media for your own work ◦ Facebook ◦ Twitter ◦ Blogging ◦ Ethics Run a social media campaign incorporating all that you learn
    • 3. An IntroductionCreated by Rabab KhanFor Social Media Training for Women Journalists in Pakistan
    • 4.  Introduce you to the concept of social media and the importance of utilizing it in journalism Help you understand different ways in which social media can assist journalists Show you some tools that can be used in your work as a journalist Guide you towards using these tools to maximize your potential reach
    • 5.  Social Media: ◦ Social: Interaction between people; individuals, communities and organizations ◦ Media: Means of communication Social Media are a set of online software that are used to communicate on the internet Social Media tools make it easy for people to communicate with each other and cover a variety of different tools
    • 6.  Blogs (Web Log) Micro blogs like Twitter Message boards Online forums Online social networks like Facebook Podcasts (Audio broadcasts) Vlogs (Video Logs) Wikis
    • 7.  59.5% TV News 28.8% Newspapers 27.8% Social Media 18.8% Radio News 9.5% Other 6% Other Print Publications Courtesy: Social Media Today
    • 8.  A journalist is someone who collects and disseminates information about current events, people, trends, and issues A person who writes for newspapers or magazines or prepares news to be broadcast on media
    • 9.  “We use it to campaign  “When truckers and spread the word conducted a protest… about protests. Hashtags (against) gas prices. Even are invaluable in that though there were only respect, and to share one or two dozen local news quickly and Twitter users I could find, efficiently, with our own you immediately saw 140-char commentary on several of them sharing them, and subsequently their personal accounts have conversations with of what was happening. complete strangers. But One asked me for most importantly, it information and I was allows us to share on the able to immediately give ground info.” it to him.”Alya El-Hosseiny, Daniel Victor from TheEgyptian protester New York Times
    • 10.  Finding and sharing information is easy ◦ Search ◦ Categorize ◦ Learn ◦ Disseminate All this in less time than was previously possible
    • 11.  Everyone is a journalist on the internet ◦ Learn about news from sources on social media ◦ Share their own personal experiences ◦ Learn about other people’s experiences ◦ Spread the information How is this any different from a journalist’s job?
    • 12.  Research ◦ Find news, stories and sources ◦ Follow the incidents and events as they happen Publish ◦ Report the news ◦ Reach your audience everywhere ◦ Get people to trust your organization/channel etc ◦ Promote yourself ◦ Create an engaged audience
    • 13.  55 % use social channels such as Twitter and Facebook to find stories from known sources Digital Journalism Study by Oriella
    • 14.  43 % verify existing stories using social media tools like Twitter and Facebook Digital Journalism Study by Oriella
    • 15.  26 % use social media to find stories from sources they did not know 19 % verified work in progress from sources unknown to them Digital Journalism Study by Oriella
    • 16.  Over 50% of people have learned about breaking news via social media rather than official news sources. 46% of people get their news online at least 3x a week. As of 2012, online news revenue has surpassed print newspaper revenue. Courtesy: Social Media Today
    • 17.  Social media accounts for over a quarter of all sources Facebook leads the way with almost 60% of all news sources Twitter (20%) YouTube (12.7%) Google+ (11.6%) Since 2009 traffic to news sites from social media has increased 57% and 9% of adults who get news on a digital device use Facebook or Twitter to get that news very often. Courtesy: Social Media Today
    • 18. 7,38,9680 Over 7 million Over 2 millionFacebook YouTube Twitter users Users users
    • 19. Who is the most popularpolitician in Pakistan?
    • 20. Homework

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