‫אוטומטיק - חברה‬
      ‫וירטואלית‬
Seven Tips for Virtual Collaboration
        November 16th, 2008 - Tel-Aviv, Israel
  ...
Quick Survey Time

• WordPress.com / WordPress.org / WPMU
• Mac / PC
• iPhone / Blackberry
Global Automattic Team
- 30 people, 7 countries & 9 Time zones




We Are World Wide
Projects
- WordPress.org

- WordPress.com

- Akismet.com

- bbPress.org

- BuddyPress.org

- IntenseDebate.com

- PollDadd...
WordPress.org




WordPress.org
WordPress.com




WordPress.com
WordPress.com
•   4.7 million blogs & adding 300K+/month

•   240 million global unique visitors last month

•   531 terab...
Traffic Growth On WordPress.com




Traffic Growth WordPress.com
Geo Breakdown WordPress.com
  •   Over 50% traffic outside the U.S.




Geo Data WordPress.com
Akismet
  •   Total spam:
8,438,814,740

  •   Total ham:
 1,409,382,518




Akismet
bbPress




bbPress
BuddyPress




BuddyPress
IntenseDebate




IntenseDebate
PollDaddy




PollDaddy
Gravatar




Gravatar
WordPress for iPhone




WordPress for iPhone
WordPress for LinkedIn




WordPress for LinkedIn
Global Partners & Clients
 • Working with companies, contractors, universities, and
   non-profits in the US, Canada, Korea...
Seven Tips Based On What
  We’ve Learned So Far
Tip #1: Empower Your Team
  • Have everyone set their own hours & work from
      their own location of choice. No “out of...
Tip #2: Go Real Time
 • Go Real-Time & use IRC:
   • Why ? Creates a virtual hub of activity/buzz and
     provides a reco...
Tip #3: Go Semi Real Time
  •    When you can’t use real-time tools, go semi real-time

  •    We use internal blogs for p...
Prologue




Prologue
Tip #4: Get Together (Real World)
  • With all these virtual interaction, go out of your
       way to meet in person a fe...
Tip #5: Open Source
  •   Open Source your projects

  •   The more people involved the better chance the project will
   ...
Tip #6: Metrics
 • Obsess over metrics
 • Run lots of experiments and collect data
 • Build metrics into your product and ...
Tip #7: Go Bite Size
   •   Break down a project into bite sized tasks that can
       be worked on independently
   •   W...
That’s It.

Or Is It ?
photo: Gizmodo.com
Prologue Groups
         ( A Sneak Peak )

Official Launch @ WordCamp Australia Nov 29/30, 2008
Prologue Groups




Prologue Groups
Prologue Groups




Prologue Groups
Prologue Groups




Prologue Groups
Prologue Groups




Prologue Groups
Prologue Groups




Recent Activity is a aggregate of a blog feed and the activity on Trac
           Overheard is a feed ...
Prologue Groups




Prologue Groups
Prologue Groups




Prologue Groups
Prologue Groups




Prologue Groups
Prologue Groups




Prologue Groups
Prologue Groups
  • 100% WordPress Theme - no plugins
  • Projects are Categories on Steroids w/
       Extra Meta Data
  ...
Thanks ! ‫ -- תודה‬Questions ?
Raanan Bar-Cohen
raanan.com
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Virtual Collaboration

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Seven Tips for Virtual Collaboration
Nov 16th, 2008
Raanan Bar-Cohen
http://raanan.com

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Virtual Collaboration

  1. 1. ‫אוטומטיק - חברה‬ ‫וירטואלית‬ Seven Tips for Virtual Collaboration November 16th, 2008 - Tel-Aviv, Israel Raanan Bar-Cohen http://raanan.com
  2. 2. Quick Survey Time • WordPress.com / WordPress.org / WPMU • Mac / PC • iPhone / Blackberry
  3. 3. Global Automattic Team - 30 people, 7 countries & 9 Time zones We Are World Wide
  4. 4. Projects - WordPress.org - WordPress.com - Akismet.com - bbPress.org - BuddyPress.org - IntenseDebate.com - PollDaddy.com - Gravatar.com - WordPress for iPhone: iphone.wordpress.org - WordPress for LinkedIn: linkedin.com Projects
  5. 5. WordPress.org WordPress.org
  6. 6. WordPress.com WordPress.com
  7. 7. WordPress.com • 4.7 million blogs & adding 300K+/month • 240 million global unique visitors last month • 531 terabytes of content transferred from our datacenters last month and 2,000 gigs of new files uploaded • 1.1 billion page views, 8.9 million new comments, and 1.1 billion words created • 1000+ servers, multiple data centers • 24/7/365 Support WordPress.com
  8. 8. Traffic Growth On WordPress.com Traffic Growth WordPress.com
  9. 9. Geo Breakdown WordPress.com • Over 50% traffic outside the U.S. Geo Data WordPress.com
  10. 10. Akismet • Total spam: 8,438,814,740 • Total ham: 1,409,382,518 Akismet
  11. 11. bbPress bbPress
  12. 12. BuddyPress BuddyPress
  13. 13. IntenseDebate IntenseDebate
  14. 14. PollDaddy PollDaddy
  15. 15. Gravatar Gravatar
  16. 16. WordPress for iPhone WordPress for iPhone
  17. 17. WordPress for LinkedIn WordPress for LinkedIn
  18. 18. Global Partners & Clients • Working with companies, contractors, universities, and non-profits in the US, Canada, Korea, China, Japan, India, Europe, Israel, and Australia • Organizations hosted with us in WordPress.com VIP include : NFL, CNN, Macleans, New York Times, Yahoo, TIME Magazine, Fox News, Red Hat, Symantec, Viacom, BBC WorldWide, and Lolcats :) photo: icanhascheezburger.com Global Partners & Clients
  19. 19. Seven Tips Based On What We’ve Learned So Far
  20. 20. Tip #1: Empower Your Team • Have everyone set their own hours & work from their own location of choice. No “out of office” • Focus on output not “face time” • Work with people who are self-motivated and have a real passion for their work • Have people own projects as much as possible - personal equity / having skin in the game is a great motivator • Keep your organization as flat as possible Empower Your Team
  21. 21. Tip #2: Go Real Time • Go Real-Time & use IRC: • Why ? Creates a virtual hub of activity/buzz and provides a record of decisions and discussions • It’s also secure, searchable, bot friendly, and old sk00l in a good way ! • We coordinate 95% of our projects on IRC • Avoid email for internal communication - only 4% usage for us. You’ll get enough external email to keep you happy • Keep track of time zones with FoxClocks: stemhaus.com/firefox/foxclocks & use Skype/AIM Go Real Time
  22. 22. Tip #3: Go Semi Real Time • When you can’t use real-time tools, go semi real-time • We use internal blogs for product & biz discussions. Twice daily email summaries • We use Prologue “group twitter” for status updates: prologuetheme.org • Open Source and available for both WordPress.com & WordPress.org • iPhone / mobile friendly • Leverages all the built in WP features: RSS, tags, privacy options, etc. Go Semi Real Time
  23. 23. Prologue Prologue
  24. 24. Tip #4: Get Together (Real World) • With all these virtual interaction, go out of your way to meet in person a few times a year • We fly everyone out twice a year for one week off-sites where we do sprint projects and eat lots of BBQ • Coordinate to be at the same conferences, meetups, etc • Work from cities where other colleagues live Get Together
  25. 25. Tip #5: Open Source • Open Source your projects • The more people involved the better chance the project will have a long and productive life • Better chance to draw in help / ideas and people • At Automattic we Open Source everything we can - new Open Source projects include: • iPhone app • BuddyPress • (coming soon) a new h.264 HD video player built with AC3 Open Source
  26. 26. Tip #6: Metrics • Obsess over metrics • Run lots of experiments and collect data • Build metrics into your product and use 3rd party tools so you have more than one data point, 3+ is ideal • Even more important in a virtual organization to lean heavily on data for product and business decisions • We track thousands of data points • Side note: Stats panel in WordPress.com is consistently the most popular page in WordPress.com dashboard Metrics
  27. 27. Tip #7: Go Bite Size • Break down a project into bite sized tasks that can be worked on independently • We use Trac to check-in code via SVN, keep track of tasks/bugs via tickets • Small tasks lend themselves well to virtual organizations • Allows new people and contractors to work on small well-defined aspects of a project without needing to know and understand the entire system right away Go Bite Size
  28. 28. That’s It. Or Is It ?
  29. 29. photo: Gizmodo.com
  30. 30. Prologue Groups ( A Sneak Peak ) Official Launch @ WordCamp Australia Nov 29/30, 2008
  31. 31. Prologue Groups Prologue Groups
  32. 32. Prologue Groups Prologue Groups
  33. 33. Prologue Groups Prologue Groups
  34. 34. Prologue Groups Prologue Groups
  35. 35. Prologue Groups Recent Activity is a aggregate of a blog feed and the activity on Trac Overheard is a feed from Google blog search Prologue Groups
  36. 36. Prologue Groups Prologue Groups
  37. 37. Prologue Groups Prologue Groups
  38. 38. Prologue Groups Prologue Groups
  39. 39. Prologue Groups Prologue Groups
  40. 40. Prologue Groups • 100% WordPress Theme - no plugins • Projects are Categories on Steroids w/ Extra Meta Data • Trac integration • For development updates check out Automattic’s Sam Bauers blog @ http://unlettered.org/ Prologue Groups
  41. 41. Thanks ! ‫ -- תודה‬Questions ? Raanan Bar-Cohen raanan.com
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