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What RAAK can do for you
 

What RAAK can do for you

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About RAAK, its services, including case studies.

About RAAK, its services, including case studies.

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    What RAAK can do for you What RAAK can do for you Presentation Transcript

    • What RAAK can do for you
    • Hello!We are RAAK You could call us a Social Media lab an Earned Media unit a creative communications ‘plug-in’
    • Our expertise : To put you in touch with your crowds i.e. your customers your suppliers your staffPhoto: www.flickr.com/photos/teflon
    • We create communication solutions that are based on adeep understanding of digital and social media ...... but are firmly rooted in reality. It’s NOT about technology It’s about people
    • So what do we do?Generate awareness of products & brandTurn awareness into salesEstablish new ways of doing Customer ServicesBuild relationships with customers & influencersMonitor & research your brand & competitorsPhoto: www.flickr.com/photos/bogdansuditu
    • Good Social Media requires a variety of skillsthat traditionally sit with different agencies RAAK Earned Online Creativity Identity / Media & (Advertising) Behaviour / & Tech Play Relations Development (Social??) (PR) (Digital)
    • How we do it - the RAAK services1. Make you Social Media Ready2. Create impact projects Image: www.flickr.com/photos/dvorak319
    • We help companies implement social tools to Social Medialisten to, talk with & embrace their crowds Ready:: Identify your media problem and pick the right tools:: Run a Social Media audit & define a Social Media strategy:: How to use Social Media for PR, customer services, sales, crisis management:: Establish who is best placed to do Social Media:: Media training : how to do Social Media yourself Photo: www.flickr.com/photos/tambako
    • Case Study 1 // SocialSolution based on strategic insight Media Ready:: Brief Create a social network about European politics aimed at young people:: Solution We said “That’s impossible”
    • Case Study 1 // SocialSolution based on strategic insight Media ReadyInstead we built a website that pulled in the target audience’sexisting networks (Twitter, Facebook, Flickr) with good content.Result:: 3rd most visited MTV site ever, beaten by Iron Man & Indiana Jones:: Thousands of Tweets, Shouts, comments:: 200+ incoming links including BBC, Le Monde, NRC Handelsblad
    • Case Study 2 // SocialIncrease sales, fourfold Media Ready We helped WHERE, a new shoe brand, to market themselves in a cost-efficient way :: We built a blog & advised editorial content :: We taught them how to Tweet :: We developed a blogger engagement plan Result :: One appearance on influential blog What Katie Wore quadrupled online sales
    • Case Study 3// SocialSocial Media Audit & Strategy Media Ready:: How should a huge, global b2b brand like MAERSK deal with Social Media?:: An audit that assessed Social Media activities in offshore drilling industry.:: We set benchmarks based on their competitor’s activity.:: We identified opportunities, especially in using social for recruitment.
    • Case Study 4// SocialSocial Media Managment Media Ready:: How does an organisation without the resources run their SM presence?:: We help the Social Media Leadership Forum Grow their Twitter audience, by curating relevant content:: Have increased their follower size by 35% in three months
    • Being Social Media Ready is essential But it’s not a quick fix, it’s a gradual process. And sometimes you need to make an impact bigger & quicker.Photo: www.flickr.com/photos/ronnie/44052
    • That’s why we create content & experiences Impactthat get used, talked about & shared ProjectsOld Spice’s Man by W&K“Its about making communication products, notcommunicating a product” - Gareth Kay
    • This is where we get creative with ImpactSocial Media ProjectsWe leverage various platforms (iPhone, APIs,...) to create content &experiences that punch through the noise, for example::: Campaigns that integrate Twitter into a live event video streamed over the net:: Innovative & useful Apps - for example apps where you can see the influence & profiles of who is with you in a room:: Instagram based apps that send bloggers pictures to a Facebook page:: Compelling video & data visualisations:: What all these have in common is that they are shared.
    • Case Study 5 // ImpactFirst Live Twitter Styling event Projects :: A live online event, where chosen US fashion bloggers were tasked to style a Ted Baker photoshoot in London, only using Twitter & a live video stream.
    • Case Study 6 // ImpactCoco de Mer Projects:: Brief : Establish luxury erotic brand Coco de Mer as cutting edge, break into new demographics & earn free media:: Solution : We developed an Erotic Moments app, where fans could upload and geo-tag their erotic stories & fantasies (in production)
    • Case Study 7 // ImpactThe RAAK Logo Project Projects“Calling all designers, typographers andbrand builders.We need your creative help to develop thenew RAAK logo.”
    • Being Social Media Ready enables your crowd to market you. Impact projects give your crowd something to shout about.Brand Awareness / Relationships Social Media Basics Impact Project Time
    • We can help on different levelsYou have a challenge We devise a STRATEGYYou have a strategy We develop a CONCEPTYou have a concept We EXECUTE the concept
    • Other organisations RAAK has worked for
    • Thank you +44 20 8986 5115 hello@wewillraakyou.com Wessel van Rensburg - twitter.com/wildebees Adriaan Pelzer - twitter.com/adriaan_pelzerPhoto: www.flickr.com/photos/glenirah