Hello!We are RAAK You could call us a Social Media lab an Earned Media unit a creative communications ‘plug-in’
Our expertise : To put you in touch with your crowds i.e. your customers your suppliers your staffPhoto: www.ﬂickr.com/photos/teﬂon
We create communication solutions that are based on adeep understanding of digital and social media ...... but are ﬁrmly rooted in reality. It’s NOT about technology It’s about people
So what do we do?Generate awareness of products & brandTurn awareness into salesEstablish new ways of doing Customer ServicesBuild relationships with customers & inﬂuencersMonitor & research your brand & competitorsPhoto: www.ﬂickr.com/photos/bogdansuditu
Good Social Media requires a variety of skillsthat traditionally sit with different agencies RAAK Earned Online Creativity Identity / Media & (Advertising) Behaviour / & Tech Play Relations Development (Social??) (PR) (Digital)
How we do it - the RAAK services1. Make you Social Media Ready2. Create impact projects Image: www.ﬂickr.com/photos/dvorak319
We help companies implement social tools to Social Medialisten to, talk with & embrace their crowds Ready:: Identify your media problem and pick the right tools:: Run a Social Media audit & deﬁne a Social Media strategy:: How to use Social Media for PR, customer services, sales, crisis management:: Establish who is best placed to do Social Media:: Media training : how to do Social Media yourself Photo: www.ﬂickr.com/photos/tambako
Case Study 1 // SocialSolution based on strategic insight Media Ready:: Brief Create a social network about European politics aimed at young people:: Solution We said “That’s impossible”
Case Study 1 // SocialSolution based on strategic insight Media ReadyInstead we built a website that pulled in the target audience’sexisting networks (Twitter, Facebook, Flickr) with good content.Result:: 3rd most visited MTV site ever, beaten by Iron Man & Indiana Jones:: Thousands of Tweets, Shouts, comments:: 200+ incoming links including BBC, Le Monde, NRC Handelsblad
Case Study 2 // SocialIncrease sales, fourfold Media Ready We helped WHERE, a new shoe brand, to market themselves in a cost-efﬁcient way :: We built a blog & advised editorial content :: We taught them how to Tweet :: We developed a blogger engagement plan Result :: One appearance on inﬂuential blog What Katie Wore quadrupled online sales
Case Study 3// SocialSocial Media Audit & Strategy Media Ready:: How should a huge, global b2b brand like MAERSK deal with Social Media?:: An audit that assessed Social Media activities in offshore drilling industry.:: We set benchmarks based on their competitor’s activity.:: We identiﬁed opportunities, especially in using social for recruitment.
Case Study 4// SocialSocial Media Managment Media Ready:: How does an organisation without the resources run their SM presence?:: We help the Social Media Leadership Forum Grow their Twitter audience, by curating relevant content:: Have increased their follower size by 35% in three months
Being Social Media Ready is essential But it’s not a quick ﬁx, it’s a gradual process. And sometimes you need to make an impact bigger & quicker.Photo: www.ﬂickr.com/photos/ronnie/44052
That’s why we create content & experiences Impactthat get used, talked about & shared ProjectsOld Spice’s Man by W&K“Its about making communication products, notcommunicating a product” - Gareth Kay
This is where we get creative with ImpactSocial Media ProjectsWe leverage various platforms (iPhone, APIs,...) to create content &experiences that punch through the noise, for example::: Campaigns that integrate Twitter into a live event video streamed over the net:: Innovative & useful Apps - for example apps where you can see the inﬂuence & proﬁles of who is with you in a room:: Instagram based apps that send bloggers pictures to a Facebook page:: Compelling video & data visualisations:: What all these have in common is that they are shared.
Case Study 5 // ImpactFirst Live Twitter Styling event Projects :: A live online event, where chosen US fashion bloggers were tasked to style a Ted Baker photoshoot in London, only using Twitter & a live video stream.
Case Study 6 // ImpactCoco de Mer Projects:: Brief : Establish luxury erotic brand Coco de Mer as cutting edge, break into new demographics & earn free media:: Solution : We developed an Erotic Moments app, where fans could upload and geo-tag their erotic stories & fantasies (in production)
Case Study 7 // ImpactThe RAAK Logo Project Projects“Calling all designers, typographers andbrand builders.We need your creative help to develop thenew RAAK logo.”
Being Social Media Ready enables your crowd to market you. Impact projects give your crowd something to shout about.Brand Awareness / Relationships Social Media Basics Impact Project Time
We can help on different levelsYou have a challenge We devise a STRATEGYYou have a strategy We develop a CONCEPTYou have a concept We EXECUTE the concept