Social Media for SMEs - Getting you Social Media Ready

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Slideshow for the talk/workshop that @grrRAAK gave at Social Media World Forum 2011.

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Social Media for SMEs - Getting you Social Media Ready

  1. 1. SOCIAL MEDIA WORLD FORUM ----------------------------- Getting Social Media Ready by Gerrie Smits @grrRAAK 29.03.2011
  2. 2. Hello!
  3. 3. Tweet me your questions
  4. 4. Social Media is huge 642,613,700
  5. 5. Social Media is huge 642,613,700 The amount of people active on Facebook Source: socialbakers.com, 26.03.11
  6. 6. Social Media is massive 700,000,000,000
  7. 7. Social Media is massive 700,000,000,000 The amount of minutes people spend on Facebook. Source: facebook.com
  8. 8. Social Media is massive 700,000,000,000 The amount of minutes people spend on Facebook. Per month. Source: facebook.com
  9. 9. Social Media is massive 700,000,000,000 The amount of minutes people spend on Facebook. Per month. Source: facebook.com Back in November that was ‘only’ 500 billion
  10. 10. Social Media is immense 140,000,000
  11. 11. Social Media is immense 140,000,000 Amount of Tweets sent. Source: techcrunch.com
  12. 12. Social Media is immense 140,000,000 Amount of Tweets sent. Per day. Source: techcrunch.com
  13. 13. Social Media is immense 140,000,000 Amount of Tweets sent. Per day. Source: techcrunch.com Last year that was around 30 million
  14. 14. Social Media is colossal 35
  15. 15. Social Media is colossal 35 Amount of hours of video uploaded to YouTube. Source: AFP
  16. 16. Social Media is colossal 35 Amount of hours of video uploaded to YouTube. Per minute. Source: AFP
  17. 17. Social Media is colossal 35 Amount of hours of video uploaded to YouTube. Per minute. Source: AFP Last year that was around half.
  18. 18. Social Media is about people 300,000
  19. 19. Social Media is about people 300,000 Amount of people that helped translate Facebook into 70 languages. Source: facebook.com
  20. 20. Social Media is about people 300,000 Amount of people that helped translate Facebook into 70 languages. Source: facebook.com For free.
  21. 21. Social Media is about people 70%
  22. 22. Social Media is about people 70% Amount of people that trust online recommendations from strangers. Source: Nielsen
  23. 23. Social Media is about people 70% Amount of people that trust online recommendations from strangers. Source: Nielsen Banners are only trusted by 33%.
  24. 24. Democratisation of the media
  25. 25. Democratisation of the media
  26. 26. Democratisation of the media
  27. 27. Twitter //Listening & Monitoring
  28. 28. Source: http://search.twitter.com
  29. 29. Twitter in times of Crisis
  30. 30. Twitter in times of Crisis
  31. 31. But learn your lesson
  32. 32. Twitter for Costumer Service
  33. 33. 18% of people who posted a negative review of themerchant and got a reply ended up becoming loyal customers and buying more. Source: http://raak.it/6K
  34. 34. Don’t just respond, respond suitably
  35. 35. Twitter //Talk, Broadcast, Share
  36. 36. The Power of Real-Time
  37. 37. The Power of Real-Time
  38. 38. Find balance between promoting yourselfand giving other info
  39. 39. Find balance between promoting yourselfand giving other info
  40. 40. Writing for 140 characters
  41. 41. Writing for 140 characters:: 4U’s - Useful, Urgency, Unique, Ultra-Specific
  42. 42. Writing for 140 characters:: 4U’s - Useful, Urgency, Unique, Ultra-Specific:: Don’t stick to text: add value through links, attaching images, video.
  43. 43. Writing for 140 characters:: 4U’s - Useful, Urgency, Unique, Ultra-Specific:: Don’t stick to text: add value through links, attaching images, video.:: Each character counts, use URL shorteners like bit.ly
  44. 44. Writing for 140 characters:: 4U’s - Useful, Urgency, Unique, Ultra-Specific:: Don’t stick to text: add value through links, attaching images, video.:: Each character counts, use URL shorteners like bit.ly:: Be short. Allow for space to be ReTweeted. Source: zazzle.com
  45. 45. Twitter //Build an Audience
  46. 46. How to build your audience:: Follow interesting people; they may follow back.
  47. 47. How to build your audience:: Follow interesting people; they may follow back.
  48. 48. How to build your audience:: Follow interesting people; they may follow back.:: Be interesting.
  49. 49. How to build your audience:: Follow interesting people; they may follow back.:: Be interesting.:: ReTweet other people’s content.
  50. 50. How to build your audience:: Follow interesting people; they may follow back.:: Be interesting.:: ReTweet other people’s content. People like recognition.
  51. 51. How to build your audience:: Follow interesting people; they may follow back.:: Be interesting.:: ReTweet other people’s content. People like recognition. Curate & add value.
  52. 52. How to build your audience:: Follow interesting people; they may follow back.:: Be interesting.:: ReTweet other people’s content. People like recognition. Curate & add value.:: Send people @messages to get noticed.
  53. 53. Twitter //Tools
  54. 54. Twitter.com
  55. 55. Twitter.com
  56. 56. Twitter.com
  57. 57. Other tools (Hootsuite, Ubersocial, Tweetdeck,...)
  58. 58. Account management
  59. 59. Twitter on Mobile
  60. 60. Twitter on Mobile
  61. 61. Blogs //Writing
  62. 62. Ref: http://www.gorrellart.com/
  63. 63. There’s a blog for everything
  64. 64. Blog to position yourself as expert 62%
  65. 65. Blog to position yourself as expert 62% Amount of bloggers who say they have much greater visibility in their industry because of their blog. Source: Technorati State of the Blogosphere, 2010
  66. 66. Blog to position yourself as expert
  67. 67. Blog to share your knowledge
  68. 68. Blog to make a point
  69. 69. Blog to explain your product
  70. 70. Also. Google loves blogs
  71. 71. Beware! Keep content going
  72. 72. Blogs //Conversation
  73. 73. Allow commenting on your blog
  74. 74. Allow commenting on your blog:: Reply - be nice.
  75. 75. Allow commenting on your blog:: Reply - be nice.:: Also to negative comments.
  76. 76. Allow commenting on your blog:: Reply - be nice.:: Also to negative comments.:: Stimulate discussion in your post.
  77. 77. Comment on other blogs
  78. 78. Blogger influencing - Case Study We helped WHERE, a new shoe brand, to market themselves in a cost-efficient way :: We built a blog & advised editorial content :: We taught them how to Tweet :: We developed a blogger engagement plan
  79. 79. Blogger influencing - Case Study We helped WHERE, a new shoe brand, to market themselves in a cost-efficient way :: We built a blog & advised editorial content :: We taught them how to Tweet :: We developed a blogger engagement plan Result :: One appearance on influential blog What Katie Wore quadrupled online sales
  80. 80. And don’t forget the video bloggers
  81. 81. And don’t forget the video bloggers
  82. 82. Blogs //Tools
  83. 83. Wordpress > 5 steps to publish
  84. 84. Wordpress > 5 steps to publish
  85. 85. Wordpress > 5 steps to publish
  86. 86. Wordpress > 5 steps to publish
  87. 87. Wordpress > 5 steps to publish
  88. 88. Wordpress > 5 steps to publish
  89. 89. Wordpress.com
  90. 90. Build your company site on Wordpress
  91. 91. Wordpress plug-ins
  92. 92. Wordpress mobile themes
  93. 93. Facebook //Groups or Pages?
  94. 94. Facebook Groups
  95. 95. Instead, set up a Facebook Page
  96. 96. Plus, you get access to Insights
  97. 97. Facebook //The Full-on Way
  98. 98. Engage through picture competitions
  99. 99. Lots of video
  100. 100. Sell your products
  101. 101. But... Photocredit: flickr.com/photos/bradipo
  102. 102. The Newsfeed is FB’s Special Sauce It’s the news according to your crowd. So before you do anything, ask the question: “Will people like it?” The aim is to get into your fan’s newsfeed, so their friends might see their interaction with your brand.
  103. 103. Newsfeed = Live Feed /
  104. 104. Newsfeed = Live Feed /
  105. 105. Facebook //The Realistic Way
  106. 106. A brand on Facebook should be like a casual friend orneighbor and not try to suck people into heavy levels ofinteraction.What do you do with a friend? Comment on their photos,like their status, vote on their outfit. - Peter Yared, VP of Webtrend Apps in ‘Why Most Facebook Marketing Doesn’t Work’ Source: ReadWriteWeb, http://raak.it/6L
  107. 107. Do you want to do this to your friends?
  108. 108. Reward Fans with Promotions
  109. 109. Update with regular & varied ‘human’ content
  110. 110. Social Media //Integrate it onto your own site
  111. 111. Social Media Optimisation // your website:: Make your content shareable.
  112. 112. Social Media Optimisation // your website:: Make your content shareable.
  113. 113. Social Media Optimisation // your website:: Make your content shareable.
  114. 114. Connect your website to Social Platforms
  115. 115. Power of Facebook Connect Musically.com
  116. 116. Allow people to comment via Facebook
  117. 117. Social Media //Location
  118. 118. Foursquare
  119. 119. Foursquare
  120. 120. Specials
  121. 121. Be creative
  122. 122. Facebook Places // claim your venue
  123. 123. Facebook DealsSource: pocket-lint.com
  124. 124. Facebook DealsSource: pocket-lint.com
  125. 125. Social Media //Summary
  126. 126. Summary
  127. 127. Summary:: Start doing it.
  128. 128. Summary:: Start doing it.:: Pick the right solution for your problem. Blogs Social Network Viral video Micro blogging Communities Complexity Best Awareness Also good Best Also good Word of Mouth Also good Best Also good Accessibility Best Networking Best
  129. 129. Summary:: Start doing it.:: Pick the right solution for your problem.:: Allow for mistakes; you can fix them quickly.
  130. 130. Summary:: Start doing it.:: Pick the right solution for your problem.:: Allow for mistakes; you can fix them quickly.:: Be prepared to spend time on it.
  131. 131. Be creative
  132. 132. Thank you very much & have fun!
  133. 133. Thank you very much & have fun!Gerrie Smits
  134. 134. Thank you very much & have fun!Gerrie Smits@grrRAAK

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