RAAK Case studies

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This is the second case-study part of our introductory presentation, which you can see here: http://www.slideshare.net/raak/how-raak-puts-you-in-touch-with-your-crowds

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RAAK Case studies

  1. 1. RAAK - Case Studies
  2. 2. Case Study 1 - Social network :: Brief Create a social network about European politics aimed at young people :: Solution We said “That’s impossible”
  3. 3. Case Study 1 - Social network Instead we suggested a website that pulled in the target audience’s existing networks (Twitter, Facebook, Flickr) Result :: 3rd most visited MTV site ever, only beaten by Iron Man & Indiana Jones :: Thousands of Tweets, Shouts, comments :: 200+ incoming links including BBC, Le Monde, NRC Handelsblad
  4. 4. Case Study 2 - Social Media Ready Brief : help WHERE, a new shoe brand, market themselves in a modern, cost-effective way Solution :: We built a blog and guided them on editorial content :: We taught them how to Tweet :: We developed a blogger engagement plan
  5. 5. Case Study 2 - Social Media Ready Result :: One appearance on influential blog What Katie Wore quadrupled online sales :: A write-up in London-wide Metro magazine that appeared around the same time had no impact on sales
  6. 6. Case Study 3 - Impact & Awareness :: Brief : how can erotic toys & lingerie brand Coco de Mer increase sales in Summer? :: Solution : the Erotic Moments Map (currently in production)
  7. 7. Case Study 3 - Impact & Awareness :: At the moment, people send their erotic stories to Coco de Mer to get published on the website. :: We add another element to it that allows them to share the location of these stories. (=SOCIAL) :: We create a webpage and an iPhone app that map these stories. (=DIGITAL) :: Incentive: the 10 best stories get visualised by artists & photographers and will be published in a coffee table book (=HUMAN & TANGIBLE)
  8. 8. Give us a shout +44 20 3286 3586 hello@wewillraakyou.com Wessel van Rensburg - twitter.com/wildebees Gerrie Smits - twitter.com/grrRAAK Photo: www.flickr.com/photos/glenirah

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