For example,facebook, which most of us use nearly every day, is the most popular form of social media. Skype which allows for video calls and is used regularly in business, by companies all over the world, aswell as for personal use. Also, blackboard which we’re all vaguely familiar with, and is used in third level education.To try and answer the question, I tried to examine the subject from three different angles: use of social media in the workplace, colleges, and in peoples personal relationships
Beyond being known as a convenience, social media is considered a vital tool of communication in the professional world, without which, the cohesive nature of some companies would be lost. This is down to the ease and speed, with which businesses can communicate, both internally and externally.However, studies have shown that it is an ineffective form of communication, unless coupled with face to face meetings.This is due to the fact that it is easier to build trust between business people who meet face to face, rather than, communicating solely through social media. Also, there is a greater chance for misunderstandings in social media interaction, because it is more difficult to convey body language and tone of voice through social media.Overall, i found that social media interaction cannot replace face to face interaction in the professional world, but is an important additional tool of communication
The next aspect of social media, I looked at, was in education. Studies have shown that students carrying out group work online suffer from a lack of cohesion and understanding, as opposed to those who meet up to organise and carry out the work.However, students agree that it is an important learning aid, and enjoy the flexibility it provides in being able to look back on lecture notes after a class or keep up to date with information regarding assessments and grades, for example.This is what educational social media, such as Blackboard, allows for. It is used as an aid for learning but is not intended as a substitute for primary learning, which occurs through lectures.However online learning must be combined with lectures to be effective, which is why social media cannot replace lectures, or face to face interaction in education.
Before I discuss people’s personal usage of social media, I’d like to ask: .....An individuals preference of communication can often come down to whether the person is an introvert or extrovert. Introverts tend to be shy and keep to themselves, and so, they normally prefer interaction through social media as they are in control of their interaction with others. Extroverts however, are sociable and prefer face to face meetings, in which they can enjoy a personal connection, and communicate more effectively with others.Most social media members use it as an additional tool of communication, in keeping in touch with friends, family, and colleagues, but prefer to maintain their personal relationships primarily through face to face communication.It is for this reason, that social media cannot replace face to face communication in peoples personal relationships
In conclusion,i have found that social media is a popular form of communication, due to the ease and speed with which a person can communicate with others.However, it can often cause misunderstandings because of the difficulty of conveying tone of voice or body language. Also, it is difficult for individuals to build trust in others when communicating solely through social media, in comparison to face to face interaction.Although it is a very useful form of communication, social media is found by most users to be impersonal, and also not as enjoyable as face to face interaction.This is why face to face remains the preferred, primary form of interaction among the majority of social media users
Caught in the WebDoes Social MediaInteraction Replace Faceto Face Communication?
Introduction• Kaplan and Haenlein (2010) define social media as "a group of Internet-based applications that allow the creation and exchange of user-generated content.”• Example: Facebook, Skype, Blackboard• Examined use of social media in workplace, college, and personal use
Social Media in the Workplace• Vital tool of communication• Ineffective without face to face meetings• Lack of trust• Greater chance of misunderstandings• Must be used as a subsidiary
Social Media in Education• Groups suffer from lack of cohesion and understanding• Important learning aid• Provides up to date information• Blackboard intended as an aid, not a substitute• Must be combined with lectures
Personal use of social media• “Which feels more connected: Shaking hands and looking a person in the eye, or "poking" them on Facebook?” (Peters, 2010)• Introvert –v- extrovert• Additional tool of communication• Cannot replace personal with impersonal
References• Baskerville, R & Nandhakumar, J. (2006). Durability of online teamworking: patterns of trust. Information Technology & People. 19• Branthwaite, A & Patterson, S. (2011). The power of qualitative research in the era of social media. Qualitative Market Research: An International Journal. 14 (4), p.430-440.• Fearon, C; Starr, S & McLaughlin, H. (2011). Value of blended learning in university and the workplace: some experiences of university students. Industrial and commercial training. 43 (7), p.446-450.
References• (Goodbody, 2005; Jarvenpaa et al., 1998; Lipnack and Stamps, 1997). P.371• Gorman, G.E.. (2009). Professional community networks - Has f2f gone the way of Morse code?. Online information review. 33 (1), p.5-6.• Gu, F & Widen-Wulff, G. (2011). Scholarly communication and possible changes in the context of social media. The electronic library. 29 (6),• http://www.annarbor.com/passions-pursuits/the-limits-of-social- media-sites• Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53 (1): 59–68• Young, D. (1995). The relationship between electronic and face-to- face communication and its implication for alternative workplace strategies.Facilities. 13 (6), p.20-27.
Conclusion• Popular due to ease and speed• Causes misunderstanding, lack of trust• Helpful form of communication, but impersonal• Face to face remains preferred, primary form of interaction