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R4U blogs R4U blogs Document Transcript

  • Because of the community building and marketingcapabilities of schools blogs.A blog can be an incredible tool for sharinginformation and expertise. Schools blogs “canoffer organizations a platform where information,data, and opinion can be shared and traded amongemployees, customers, partners, and prospectsin a way previously impossible: a two-way, openexchange” beyond to be explored on the languagefrom where you have interest to attract students.Instead of sending out communiqués through emailthat may or not be responded to, a blog offers abusiness a chance to build a real community. R4UBlogs make it easy and quick for people to post,comment, and update posts - making it easy foreveryone to participate.We still can offer a great tool included and integratedof our Daily Deals website, school blog can becomea precious manner to leverage your sales and be apowerful marketing tool.
  • R4U OffersInternational Education To Reach Everyone What Is a Blog?“No one listens anymore to sanitized marketingmessages. R4U has a right tool for your organization It’s a Web-based journal powered by a self-publishingto “blog” about your products or services you’ll brand tool that enables the author(s) to regularly and easilyyour company as authentic and knowledgeable.” update the content. The log consists of commentary along with links to other blogs or online resources. BlogMarketing through schools blogs can also be done posts are always presented in reverse chronological order.more subtly, through using the blog to attract and Each entry is time and date-stamped.develop a regular audience. Wait! There’s more!A well-done blog does two important things for abusiness web site; What´s The Definition• it makes it easy to add and update content, so Of a Good Blog?there’s always something fresh on the site; Blogs are usually written by one person and in a style• it helps establish a relationship with visitors and that is candid, authentic, even raw. Miles from corporatebuild a climate of trust. Potential customers get to marketing speak.know you and know about your company throughyour blog. The voice of a blog is sometimes edgy; usually opinionated; often smart. Bloggers are not journalistsAnd for small businesses, a blog can be an but they comment, analyze and report in real-time oninexpensive way to establish an Internet presence, politics, culture and all things Internet. The coolnesspoints out About Small Business: “For small business quotient of a blog is based on how many other Weblogsowners without the time to learn web html or the link to it. And what kind of buzz it stirs up in themoney to hire a designer/developer, blogging offers blogosphere.a cheap method to get your company’s name out”. By this definition, blogs doesn’t sound like a natural business tool. “Coolness” is not a measure of success these days. Web traffic, click-throughs and conversion are
  • R4U OffersInternational Education To Reach Everyonewhat count, along with open rates “unedited” style of a personal blog. But it will most likely Will Blogs Replacefor an email newsletter. be reviewed by a savvy in-house editor who knows what e-Newsletter? crosses the line into trade secrets and what doesn’t. Just keep it out of the hands of your in-house corporateWhy Should counsel if you want to preserve any semblance of “voice.” Too soon to tell. What’s clear is that it’s all about theBusiness Blog? content. Repeat, a blog is not a blog unless it’s a great read. Good writing, useful references, interestingSimple. No one listens anymore Do I Really Need to Know connections.to sanitized marketing messages. About Rss? This is a tall order. If you’re already publishing anIf you find the right person to e-newsletter as a marketing communications tool, you“blog” about your products Yes, but it’s pretty simple. Have you noticed those little know how much work it is to consistently create goodor services you’ll brand your orange XML tags on Weblog pages? They mean that content.company as authentic and the page is available in RSS or Rich Site Summary.knowledgeable. Every company RSS is the “code” that underlies a blog. It includes a Think of a blog as an always-on e-newsletter with morehas a closet writer, whether or not headline, a short summary and the URL of the page. interactivity built into it. There is an immediacy andthat’s part of his or her job title. realness to the interaction between blog writer and blog Just as a Web browser can “read” a page of HTML reader that you don’t get with an e-newsletter. ReadersIn addition, a number of (hypertext markup language), a news reader or can add comments to any blog post for all to see.companies (including Microsoft aggregator can “read” RSS. Thus RSS is a way ofand Google) are using blogs as organizing and publishing the content on your Web We predict that blogs will co-exist with e-newslettersWeb-based collaboration and pages. and static sites. They’ll cross pollinate and feed off oneknowledge management tools. another. The push of an e-newsletter is hard to beat. ButThese Weblogs are behind The beauty of it is that no email delivery is required. No the pull of a blog can be a lot more interesting.firewalls. overflowing inboxes to contend with if you’re a publisher. No spam filters that block your e-newsletter. Put it this way: scarcely 10 years ago you might haveI predict that a new set of best When someone “subscribes” to your blog or RSS asked, “Will email replace the phone, fax and postal mailpractices for business blogs will feed he gets automatic updates that include the as the preferred means of business communication?” Ofevolve. A successful corporate URL of your page along with a summary course, we exclaim in hindsight.blog may ape the “raw” and description of the new content. So might it go with Blogs. View slide